Ólafur Arnalds

Ólafur Arnalds — pop artist from IS.

Icelandic composer Ólafur Arnalds gained recognition in the late 2000s for his unique fusion of neo-classical, post-rock, pop, and electronic music, releasing…

Influence: 64.33% Fanbase: 53.30% Trending: 69.84% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 66.65% • Very Strong

As of 2025-09-08

730,905

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:02:58 UTC

Genres

popbow popclassical, ensemble & operaneo-classicalicelandic classicalneoclassical darkwaveclassical crossoverelectroniccompositional ambientelectronicdowntempo

Biography

Icelandic composer Ólafur Arnalds gained recognition in the late 2000s for his unique fusion of neo-classical, post-rock, pop, and electronic music, releasing acclaimed albums on the Erased Tapes label. He also ventured into film and TV soundtracks, collaborating with artists like Nils Frahm and Alice Sara Ott. Arnalds' diverse career includes forming the experimental duo Kiasmos and releasing solo albums like re:member and some kind of peace, as well as composing for projects like Broadchurch and the TV miniseries Surface.

Arnalds' transition from metal drummer to neo-classical composer was sparked by a collaboration with German band Heaven Shall Burn, leading to his debut album Eulogy for Evolution. He continued to expand his musical horizons, scoring films like Another Happy Day and developing his experimental techno project Kiasmos. With a mix of solo releases, collaborative projects, and soundtrack compositions, Arnalds' innovative and versatile approach has solidified his status as a boundary-pushing artist in the modern music landscape.

Top Brand Affinities

Report Date: 2025-09-08

Ólafur Arnalds performs best with fans in the 18-24 range, concentrated in UNITED STATES, IRAN, BRAZIL. Audience composition is heavily male (57%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 13,767 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward MOOG, Ableton, Icelandair, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Ólafur Arnalds is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ólafur Arnalds score 0.49% — Low bucket.

Brand: MOOGBrand: AbletonBrand: Icelandair

Followers:730,905

Engagements:3,615

Rate:0.5%

Posts:2,632

Avg Likes:3,585

Avg Comments:65

Avg Views:15,287

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 730,905 · Engagements 3,615 · Rate 0.5% Posts 2,632 · Views 15,287 · Avg Likes 3,585 · Avg Comments 65 · Avg Views 15,287	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 38% 25-34: 38% 35-44: 14% 45-64: 7%	Largest: 18-24 (38%); next: 25-34 (38%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (16%) IRAN (10%) BRAZIL (7%) FRANCE (5%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (16%), IRAN (10%), BRAZIL (7%)
Platform Engagement	Instagram: 3,110 avg likes/post · Tiktok: 1,520 avg views/post · Youtube: 13,767 avg views/post	Best reach: Youtube 13,767 avg views; best engagement: Instagram 3,110 avg likes

Top Brand Affinities

MOOG

Score: 66.65

Ableton

Score: 28.68

Icelandair

Score: 22.99

Akg

Score: 16.41

Akai

Score: 15.98

Tate Modern

Score: 14.29

Mixcloud

Score: 13.72

Pro Tools

Score: 12.47

Sennheiser

Score: 11.94

Amazon Music

Score: 11.04

Atmos

Score: 6.97

Kodak

Score: 6.69

Brand	Category	Score
MOOG		66.65
Ableton		28.68
Icelandair		22.99
Akg		16.41
Akai		15.98
Tate Modern		14.29
Mixcloud		13.72
Pro Tools		12.47
Sennheiser		11.94
Amazon Music		11.04
Atmos		6.97
Kodak		6.69
Pioneer		6.58
Leica		5.74
Kickstarter		5.73
SoundCloud		5.71
Spotify Music		5.57
Fujifilm		5.15
Oculus		5.04
BBC		3.65
Warner Bros		3.61
Olympus		3.37
Summit Entertainment		3.33
Beats Electronics		3.23
Airbnb		2.86
Polaroid		2.84
A Game of Tones		2.81
Paramount Pictures		2.68
Tomorrowland		2.55
National Geographic		2.45
HBO		2.38
Aperol		2.37
Matrix		2.34
Pantone Inc		2.23
Montblanc		2.19
Dr. Martens		2.17
The North Face		2.13
Lollapalooza		2.10
Garnier		2.07
Showtime		2.07
Coachella		2.06
Sony		2.02
Vogue		1.92
Guinness		1.88
Canon		1.76
Nikon		1.73
IKEA		1.63
Lush		1.62
Yamaha		1.61
Star Wars		1.61