Oklou
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
280,449
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 16:52:11 UTC
Genres
Biography
Originally from western France, Oklou, also known as Marylou Mayniel, draws inspiration from producers like Arca and James Blake. After releasing music under the name Loumar, she formed the all-female DJ crew TGAF and joined the label NUXXE. Her EP The Rite of May featured production from Sega Bodega and Bok Bok, showcasing her unique blend of electronic pop. Oklou's journey led to the release of Galore and her debut album, choke enough, in 2025, solidifying her presence in the experimental music scene.
Oklou is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, FRANCE, UNITED KINGDOM. The audience is heavily male (61%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (45,400 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Panavision, Mixcloud, Ableton points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 280,449 · Engagements 24,308 · Rate 8.7% Posts 688 · Views 50,927 · Avg Likes 24,144 · Avg Comments 217 · Avg Views 50,927 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 36% 35-44: 9% 13-17: 5% |
Largest: 18-24 (46%); next: 25-34 (36%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED STATES (23%) FRANCE (15%) UNITED KINGDOM (6%) GERMANY (4%) BRAZIL (4%) |
Top regions: UNITED STATES (23%), FRANCE (15%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 21,732 avg likes/post · Tiktok: 45,400 avg views/post · Youtube: 5,527 avg views/post | Best reach: Tiktok 45,400 avg views; best engagement: Instagram 21,732 avg likes |
Top Brand Affinities
Panavision
Mixcloud
Ableton
MOOG
Acne Studios
Jean Paul Gaultier
SoundCloud
Akai
Accor Hotels
Glossier
GENTLE MONSTER
JACQUEMUS
| Brand | Category | Score |
|---|---|---|
| Panavision | 64.22 | |
| Mixcloud | 32.89 | |
| Ableton | 29.19 | |
| MOOG | 29.12 | |
| Acne Studios | 19.77 | |
| Jean Paul Gaultier | 17.35 | |
| SoundCloud | 16.27 | |
| Akai | 14.95 | |
| Accor Hotels | 14.81 | |
| Glossier | 12.73 | |
| GENTLE MONSTER | 12.00 | |
| JACQUEMUS | 11.77 | |
| Vivienne Westwood | 11.30 | |
| Marni | 11.15 | |
| Maison Margiela | 10.86 | |
| Evian | 9.36 | |
| Ricard | 9.15 | |
| Miu Miu | 7.59 | |
| Loewe | 7.21 | |
| Kodak | 6.31 | |
| Spotify Music | 6.25 | |
| Urban Outfitters | 6.06 | |
| Carhartt | 5.39 | |
| Longchamp | 4.93 | |
| Coachella | 4.92 | |
| Garnier | 4.71 | |
| Lollapalooza | 4.52 | |
| Stüssy | 4.39 | |
| Alexander McQueen | 4.36 | |
| Balenciaga | 4.30 | |
| Beats Electronics | 3.98 | |
| Marc Jacobs | 3.97 | |
| Moncler | 3.82 | |
| ASOS | 3.73 | |
| Tinder | 3.73 | |
| Leica | 3.63 | |
| Polaroid | 3.41 | |
| Dr. Martens | 3.32 | |
| Olympus | 3.13 | |
| Hermès | 3.08 | |
| Prada | 3.05 | |
| Fujifilm | 3.02 | |
| Lacoste | 3.01 | |
| Pull&Bear | 2.99 | |
| BALMAIN | 2.99 | |
| Cartier | 2.88 | |
| Yves Saint Laurent | 2.81 | |
| Matrix | 2.75 | |
| Fendi | 2.75 | |
| Paramount Pictures | 2.74 |
Official Profiles
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LoginArtist: Oklou
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-10 03:00 UTC | Oklou | Huxleys Neue Welt | Berlin, Germany | |
| 2025-12-12 03:00 UTC | Oklou | Live Music Hall | Cologne, Germany | |
| 2026-02-05 19:00 UTC | Laneway Festival 2026 | Western Springs Stadium and Park | Auckland, New Zealand | — |
| 2026-02-11 03:30 UTC | Oklou | Metro Theatre | Sydney, Australia | |
| 2026-02-13 04:00 UTC | Oklou | Northcote Theatre | Melbourne, Australia | |
| 2026-02-14 08:00 UTC | Laneway Festival 2026 | Adelaide Showgrounds Farmers Market | Adelaide, Australia | — |
| 2026-04-11 02:00 UTC | Coachella 2026 | Empire Polo Club | Indio, United States | — |
