OKI Brand Affinity ranks highest Ellesse at 11.35% . Very Strong. Score DMDB 52.39% | Fanbase 40.70%

OKI — hip-hop & rap artist from PL.

With a career spanning over two decades, 474747 has established themselves as a prominent figure in the music industry. Their discography includes several…

OKI

Established

Country: PL | Gender: male | Artist ID: 11e81bc8-1a0e-4a7e-9ee2-a0369fe50396

Find Artist

Genres

hip-hop & raphip-hop/rappolish hip hop

Influential: 52.39% Fanbase: 40.70% Trending: 58.23%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ellesse • 11.35% • Very Strong

As of 2025-09-09

810,839

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 52.39% | Fanbase 40.70% | Trending 58.23% | CAREER STAGE: MID_LEVEL

Biography

With a career spanning over two decades, 474747 has established themselves as a prominent figure in the music industry. Their discography includes several successful albums and collaborations with notable artists. Known for their unique sound and stage presence, 474747 continues to captivate audiences worldwide with their live performances.

474747's musical journey began in the early 2000s, gaining recognition for their innovative approach to music production. Their consistent output and dedication to their craft have solidified their position as a respected artist in the industry. With a loyal fan base and critical acclaim, 474747 remains a prominent figure in contemporary music.

Report Date: 2025-09-09

OKI draws 18-24 & 25-34 audiences and holds attention in POLAND, UNITED STATES, UNITED KINGDOM. The skew is heavily male (83%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 4,391 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Ellesse, New Era, Golden Rose makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist OKI score 17.97% — Very Strong bucket.

Brand: EllesseBrand: New EraBrand: Golden Rose

Followers:810,839

Engagements:145,697

Rate:18.0%

Posts:155

Avg Likes:145,635

Avg Comments:712

Avg Views:7,648

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 810,839 · Engagements 145,697 · Rate 18.0% Posts 155 · Views 7,648 · Avg Likes 145,635 · Avg Comments 712 · Avg Views 7,648	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 23% 13-17: 9% 35-44: 8%	Largest: 18-24 (56%); next: 25-34 (23%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	POLAND (92%) UNITED STATES (3%) UNITED KINGDOM (1%) SPAIN (1%) ITALY (1%)	Top regions: POLAND (92%), UNITED STATES (3%), UNITED KINGDOM (1%)
Platform Engagement	Instagram: 145,249 avg likes/post · Tiktok: 4,391 avg views/post · Youtube: 3,257 avg views/post	Best reach: Tiktok 4,391 avg views; best engagement: Instagram 145,249 avg likes

Top Brand Affinities

Ellesse

Score: 11.35

New Era

Score: 10.53

Golden Rose

Score: 10.24

MISSGUIDED

Score: 8.33

Champion

Score: 7.50

Lipton

Score: 7.49

Kappa

Score: 6.82

Stüssy

Score: 5.28

Fila

Score: 4.91

G-shock

Score: 4.63

Bershka

Score: 4.21

The Witcher

Score: 3.67

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Top Brand Affinities

Brand	Category	Score
Ellesse		11.35
New Era		10.53
Golden Rose		10.24
MISSGUIDED		8.33
Champion		7.50
Lipton		7.49
Kappa		6.82
Stüssy		5.28
Fila		4.91
G-shock		4.63
Bershka		4.21
The Witcher		3.67
Counter-Strike		3.54
Polo Ralph Lauren		3.18
Pull&Bear		3.16
Vans		3.16
Opel		3.09
Supreme		3.00
Subaru		2.95
Adidas		2.75
Tommy Hilfiger		2.74
Calvin Klein		2.65
The North Face		2.60
Levi's		2.57
Nike		2.49
New Balance		2.48
Stradivarius		2.46
Monster Beverage		2.35
Guess		2.31
GAP		2.16
Puma		2.16
H&M		2.03
Jack Daniels		1.86
Lacoste		1.81
Aperol		1.75
FIFA		1.67
Armani		1.67
Red Bull		1.67
Versace		1.66
Coca-Cola		1.61
League of Legends		1.61
Pepsi		1.61
ASICS		1.54
Under Armour		1.51
Too Faced Cosmetics		1.49
KFC		1.47
shein		1.44
Sneakerhead		1.40
Reebok		1.38
Audi		1.36