OKAY KAYA

OKAY KAYA — pop artist from NO.

Okay Kaya's latest album showcases her signature precision and playful approach to heavy themes, with tracks like 'My Berenice' and 'Help, I've Been Put Into…

Influence: 55.06% Fanbase: 32.76% Trending: 66.21% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Jil Sander • 41.18% • Very Strong

As of 2025-09-09

103,214

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:06:06 UTC

Genres

popindie popart poppopalternativeescape roomalternativefolk & traditionalsinger/songwriter

Biography

Okay Kaya's latest album showcases her signature precision and playful approach to heavy themes, with tracks like 'My Berenice' and 'Help, I've Been Put Into Context!' revealing a stripped-back and serene side, while 'Spacegirl' pushes her boundaries further. The album strikes a balance between pulsing energy and plaintive reflection, with Kaya's voice taking center stage amidst gentle strings and a hovering bass, signaling a new level of ease and self-assuredness in her music.

Top Brand Affinities

Report Date: 2025-09-09

OKAY KAYA connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, FRANCE, TüRKIYE. With a female-leaning (54%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 8,771 avg views per post; Instagram adds dependable engagement depth. Overlap with Jil Sander, Next Model Management, Acne Studios highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: OKAY KAYA moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist OKAY KAYA score 2.99% — Strong bucket.

Brand: Jil SanderBrand: Next Model ManagementBrand: Acne Studios

Followers:103,214

Engagements:3,082

Rate:3.0%

Posts:1,026

Avg Likes:3,070

Avg Comments:45

Avg Views:8,771

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 103,214 · Engagements 3,082 · Rate 3.0% Posts 1,026 · Views 8,771 · Avg Likes 3,070 · Avg Comments 45 · Avg Views 8,771	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 34% 35-44: 6% 13-17: 6%	Largest: 18-24 (50%); next: 25-34 (34%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	UNITED STATES (26%) FRANCE (6%) TüRKIYE (5%) UNITED KINGDOM (5%) CANADA (5%)	Top regions: UNITED STATES (26%), FRANCE (6%), TüRKIYE (5%)
Platform Engagement	Instagram: 2,838 avg likes/post · Youtube: 8,771 avg views/post	Best reach: Youtube 8,771 avg views; best engagement: Instagram 2,838 avg likes

Top Brand Affinities

Jil Sander

Score: 41.18

Next Model Management

Score: 35.99

Acne Studios

Score: 27.45

JACQUEMUS

Score: 21.45

Thom Browne

Score: 19.82

Marni

Score: 19.81

Maison Margiela

Score: 18.85

Mixcloud

Score: 17.39

Loewe

Score: 14.69

Jean Paul Gaultier

Score: 14.68

Miu Miu

Score: 14.50

Bottega Veneta

Score: 14.07

Brand	Category	Score
Jil Sander		41.18
Next Model Management		35.99
Acne Studios		27.45
JACQUEMUS		21.45
Thom Browne		19.82
Marni		19.81
Maison Margiela		18.85
Mixcloud		17.39
Loewe		14.69
Jean Paul Gaultier		14.68
Miu Miu		14.50
Bottega Veneta		14.07
Glossier		13.43
Stella McCartney		12.27
A.P.C.		11.56
Zalando		10.73
Vivienne Westwood		10.70
Kodak		9.52
Alexander McQueen		8.75
Lanvin		7.79
Tory Burch		5.94
Balenciaga		5.82
Vogue		5.68
Leica		5.36
SoundCloud		5.34
Ferragamo		5.25
Fendi		5.20
Marc Jacobs		5.13
Prada		5.13
Dr. Martens		5.06
Yves Saint Laurent		4.79
Ableton		4.78
Tinder		4.51
Spotify Music		4.42
Polaroid		4.32
Coachella		4.32
Fujifilm		4.15
Stüssy		4.00
Carhartt		3.97
Moncler		3.92
Hermès		3.79
Dolce & Gabbana		3.75
BALMAIN		3.73
Lollapalooza		3.47
Olympus		3.43
Cartier		3.42
Urban Outfitters		3.33
TOM FORD		3.22
Calvin Klein		3.14
GIVENCHY		3.10