OK KID
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
107,088
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:35:10 UTC
Genres
Biography
OK KID builds repeat engagement among 18-24 & 25-34 audiences throughout GERMANY, AUSTRIA, SWITZERLAND. With a heavily male (57%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (3,780 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Impericon, Commerzbank, Warsteiner point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 107,088 · Engagements 4,283 · Rate 4.0% Posts 170 · Views 3,780 · Avg Likes 4,277 · Avg Comments 38 · Avg Views 3,780 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 56% 25-34: 28% 35-44: 7% 13-17: 6% |
Largest: 18-24 (56%); next: 25-34 (28%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
GERMANY (75%) AUSTRIA (8%) SWITZERLAND (2%) UNITED STATES (2%) BRAZIL (2%) |
Top regions: GERMANY (75%), AUSTRIA (8%), SWITZERLAND (2%) |
| Platform Engagement | Instagram: 4,077 avg likes/post · Youtube: 3,780 avg views/post | Best reach: Youtube 3,780 avg views; best engagement: Instagram 4,077 avg likes |
Top Brand Affinities
Impericon
Commerzbank
Warsteiner
Gamescom
Edeka
Augustiner Helles
Beck`s
Hummel
Lollapalooza
Braun
Alpro
Sennheiser
| Brand | Category | Score |
|---|---|---|
| Impericon | 171.56 | |
| Commerzbank | 41.62 | |
| Warsteiner | 36.33 | |
| Gamescom | 23.95 | |
| Edeka | 21.22 | |
| Augustiner Helles | 19.15 | |
| Beck`s | 18.53 | |
| Hummel | 14.67 | |
| Lollapalooza | 13.52 | |
| Braun | 12.43 | |
| Alpro | 12.28 | |
| Sennheiser | 8.47 | |
| Lufthansa | 8.16 | |
| Dr. Martens | 7.43 | |
| Polaroid | 7.42 | |
| Lidl | 6.86 | |
| Leica | 6.40 | |
| Ableton | 6.07 | |
| New Line Cinema | 5.89 | |
| Heinz | 5.78 | |
| Carhartt | 5.74 | |
| Aperol | 5.44 | |
| Vans | 5.22 | |
| Volcom | 5.21 | |
| Ryanair | 4.87 | |
| Daniel Wellington | 4.04 | |
| Haribo | 4.03 | |
| IKEA | 3.97 | |
| Urban Outfitters | 3.97 | |
| Superdry | 3.87 | |
| ABC | 3.55 | |
| Mitsubishi Motors | 3.46 | |
| Opel | 3.39 | |
| Kodak | 3.29 | |
| Spotify Music | 3.22 | |
| Lindt | 2.97 | |
| Fujifilm | 2.97 | |
| Geocaching | 2.92 | |
| ASOS | 2.91 | |
| Faber-Castell | 2.78 | |
| ASICS | 2.75 | |
| Guinness | 2.48 | |
| Ray-Ban | 2.47 | |
| Beats Electronics | 2.38 | |
| MTV | 2.35 | |
| Canon | 2.34 | |
| Levi's | 2.31 | |
| Heineken | 2.29 | |
| Sony | 2.25 | |
| Hollister Co | 2.24 |
Official Profiles
Login to view Contact
LoginArtist: OK KID
The map shows every radio station that aired OK KID today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
