OK Go
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,770,107
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:30:29 UTC
Genres
Biography
OK Go is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, RUSSIA, BRAZIL. The audience is heavily male (65%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (23,331 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Arri, Arduino, DeLorean Motor Company points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,770,107 · Engagements 2,487 · Rate 0.1% Posts 2,588 · Views 28,457 · Avg Likes 2,451 · Avg Comments 45 · Avg Views 28,457 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 34% 35-44: 12% 45-64: 6% |
Largest: 18-24 (44%); next: 25-34 (34%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
UNITED STATES (29%) RUSSIA (5%) BRAZIL (5%) CANADA (5%) UNITED KINGDOM (5%) |
Top regions: UNITED STATES (29%), RUSSIA (5%), BRAZIL (5%) |
| Platform Engagement | Instagram: 1,234 avg likes/post · Tiktok: 5,126 avg views/post · Youtube: 23,331 avg views/post | Best reach: Youtube 23,331 avg views; best engagement: Instagram 1,234 avg likes |
Top Brand Affinities
Arri
Arduino
DeLorean Motor Company
Pacific Northwest Wonderland
RedBubble
Oculus
Columbia Pictures
Kickstarter
Summit Entertainment
Ableton
Taco Bell
The Home Depot
| Brand | Category | Score |
|---|---|---|
| Arri | 13.18 | |
| Arduino | 9.39 | |
| DeLorean Motor Company | 7.01 | |
| Pacific Northwest Wonderland | 6.21 | |
| RedBubble | 5.87 | |
| Oculus | 5.85 | |
| Columbia Pictures | 5.74 | |
| Kickstarter | 4.97 | |
| Summit Entertainment | 4.88 | |
| Ableton | 4.84 | |
| Taco Bell | 4.65 | |
| The Home Depot | 4.43 | |
| Lollapalooza | 4.32 | |
| Final Fantasy | 3.96 | |
| Busch | 3.78 | |
| Verizon | 3.55 | |
| Fallout | 3.54 | |
| Pfizer | 3.44 | |
| Heinz | 3.36 | |
| Pokemon Go | 3.33 | |
| Star Wars | 3.17 | |
| Showtime | 3.15 | |
| Comedy Central | 3.01 | |
| Kodak | 2.95 | |
| Lego | 2.95 | |
| NHL | 2.86 | |
| Lush | 2.86 | |
| Prismacolor | 2.69 | |
| Polaroid | 2.66 | |
| Tinder | 2.63 | |
| Coachella | 2.61 | |
| Nickelodeon | 2.56 | |
| NBC | 2.54 | |
| BBC | 2.53 | |
| MTV | 2.53 | |
| Airbnb | 2.51 | |
| Spotify Music | 2.46 | |
| Transformers | 2.45 | |
| Pixar | 2.43 | |
| Adobe | 2.39 | |
| Paramount Pictures | 2.38 | |
| Guinness | 2.33 | |
| Pantone Inc | 2.32 | |
| Fujifilm | 2.27 | |
| Nintendo | 2.24 | |
| Dr. Martens | 2.22 | |
| LEGOLAND | 2.21 | |
| Cadillac | 2.20 | |
| Geocaching | 2.19 | |
| A Game of Tones | 2.12 |
Official Profiles
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LoginArtist: OK Go
The map shows every radio station that aired OK Go today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:00 UTC | OK Go, L.A. Exes | The Eastern | Atlanta, United States | |
| 2025-12-09 04:00 UTC | OK Go, L.A. Exes | Brooklyn Bowl - Nashville | Nashville, United States | |
| 2026-02-21 03:00 UTC | Extra Innings Festival 2026 | Tempe Beach Park | Tempe, United States | songkick.com songkick.com songkick.com ticketmaster.evyy.net inningsfestival.com ticketmaster.evyy.net ticketmaster.evyy.net ticketmaster.evyy.net inningsfestival.com inningsfestival.com inningsfestival.com inningsfestival.com inningsfestival.com songkick.com ticketmaster.evyy.net ticketmaster.evyy.net inningsfestival.com ticketmaster.evyy.net inningsfestival.com inningsfestival.com ticketmaster.evyy.net inningsfestival.com ticketmaster.evyy.net ticketmaster.evyy.net songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com ticketmaster.evyy.net inningsfestival.com ticketmaster.evyy.net inningsfestival.com |
