Oi Va Voi

Oi Va Voi — jazz & standards artist from GB.

London-based collective Oi Va Voi defies genre classification by blending rock, Jewish music, dance beats, and world music influences in their unique sound.…

Influence: 49.11% Fanbase: 23.27% Trending: 62.03% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Turkcell • 46.79% • Very Strong

As of 2025-09-08

11,235

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:02:23 UTC

Genres

jazz & standardsturkish jazzalternativealternativeindie rockothersworld fusion

Biography

London-based collective Oi Va Voi defies genre classification by blending rock, Jewish music, dance beats, and world music influences in their unique sound. Formed in the late '90s, the band's diverse cultural backgrounds contribute to their rich and vibrant music, showcased in their debut album "Digital Folklore" and subsequent releases.

Despite internal challenges and lineup changes, Oi Va Voi persevered and continued to evolve their sound with new vocalists and a renewed energy. Their self-titled album, released in 2007 under V2 Records, marked a fresh start for the band, solidifying their fusion of rock, electronica, and world music elements. With a new lineup and a string of successful tours, Oi Va Voi maintained their distinctive sound and musical exploration, culminating in the release of their fifth album "Memory Drop" in 2018.

Top Brand Affinities

Report Date: 2025-09-08

Oi Va Voi performs best with fans in the 25-34 range, concentrated in TüRKIYE, ISRAEL, ITALY. Audience composition is heavily male (56%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 4,409 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Turkcell, Warner Music, Tate Modern, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Oi Va Voi is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Oi Va Voi score 2.25% — Strong bucket.

Brand: TurkcellBrand: Warner MusicBrand: Tate Modern

Followers:11,235

Engagements:253

Rate:2.3%

Posts:219

Avg Likes:245

Avg Comments:15

Avg Views:4,409

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,235 · Engagements 253 · Rate 2.3% Posts 219 · Views 4,409 · Avg Likes 245 · Avg Comments 15 · Avg Views 4,409	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 27% 35-44: 17% 45-64: 8%	Largest: 25-34 (45%); next: 18-24 (27%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	TüRKIYE (38%) ISRAEL (6%) ITALY (6%) GREECE (5%) UNITED KINGDOM (5%)	Top regions: TüRKIYE (38%), ISRAEL (6%), ITALY (6%)
Platform Engagement	Instagram: 142 avg likes/post · Youtube: 4,409 avg views/post	Best reach: Youtube 4,409 avg views; best engagement: Instagram 142 avg likes

Top Brand Affinities

Turkcell

Score: 46.79

Warner Music

Score: 27.70

Tate Modern

Score: 27.29

Ableton

Score: 16.08

Besiktas

Score: 14.79

Turkish Airlines

Score: 14.60

Mixcloud

Score: 14.50

Amazon Music

Score: 13.66

Vodafone

Score: 12.13

Vauxhall

Score: 8.32

Marks & Spencer

Score: 8.18

Rapha

Score: 7.99

Brand	Category	Score
Turkcell		46.79
Warner Music		27.70
Tate Modern		27.29
Ableton		16.08
Besiktas		14.79
Turkish Airlines		14.60
Mixcloud		14.50
Amazon Music		13.66
Vodafone		12.13
Vauxhall		8.32
Marks & Spencer		8.18
Rapha		7.99
Efteling		7.34
BBC		6.66
Olympus		6.43
Haribo		6.23
Kodak		6.22
Ryanair		5.85
Fenerbahce		5.82
Matrix		5.66
Spotify Music		5.37
Patek Philippe		5.36
Galatasaray		4.88
Martini		4.51
Fujifilm		3.77
Showtime		3.58
Coffeegram		3.31
Columbia Pictures		3.27
Guinness		3.24
Beats Electronics		3.17
Boeing		3.05
Polaroid		3.05
Jack Daniels		2.94
Baileys		2.80
Airbnb		2.55
Aperol		2.50
Citroen		2.50
Warner Bros		2.48
Heineken		2.44
Pantone Inc		2.43
ASICS		2.42
Volkswagen		2.37
Lego		2.20
Tesla Motors		2.18
Ferrero		2.17
IKEA		2.14
Fiat		2.06
National Geographic		1.98
SoundCloud		1.95
HBO		1.93