OH MY GIRL Brand Affinity ranks highest Korean Air at 25.48% . Very Strong. Score DMDB 62.93% | Fanbase 62.19%

OH MY GIRL — pop artist from KR.

Oh My Girl is a South Korean girl group formed in 2015 by WM Entertainment, consisting of members Hyojung, Mimi, YooA, Seunghee, Jiho, Binnie, and Arin.…

OH MY GIRL

Recognizable

Country: KR | Artist ID: 11e81bca-2474-426e-9a3b-a0369fe50396

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Genres

popk-popk-pop girl grouppopmainstream popasian pop

Influential: 62.93% Fanbase: 62.19% Trending: 63.30%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Korean Air • 25.48% • Very Strong

As of 2025-09-09

3,107,897

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.93% | Fanbase 62.19% | Trending 63.30% | CAREER STAGE: MAINSTREAM

Biography

Oh My Girl is a South Korean girl group formed in 2015 by WM Entertainment, consisting of members Hyojung, Mimi, YooA, Seunghee, Jiho, Binnie, and Arin. Initially praised as the sister group to labelmates B1A4, the group quickly gained popularity with their debut EP, Oh My Girl, followed by subsequent releases such as Closer, Pink Ocean, Coloring Book, Secret Garden, and Remember Me. In 2019, they made their Japanese debut with Oh My Girl Japan Debut Album, followed by The Fifth Season in Korea. The group continued their success with subsequent Japanese releases, including Eternally in 2020.

Throughout their career, Oh My Girl has showcased a blend of K-pop, J-pop, and EDM influences, attracting a dedicated fan base in both Korea and Japan. Despite member changes, including the departure of JinE in 2016 due to health reasons, the group has consistently delivered sold-out performances and successful releases, culminating in their eighth EP, Dear Oh My Girl, in 2021, featuring the single "Dun Dun Dance."

Report Date: 2025-09-09

OH MY GIRL reaches 18-24 & 25-34 audiences concentrated in SOUTH KOREA, INDONESIA, UNITED STATES. The demographic tilt is heavily female (71%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 160,450 avg views per post, and Tiktok maintains ongoing rapport. Affinity proximity to Korean Air, Style Nanda, Tiffany suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist OH MY GIRL score 0.51% — Low bucket.

Brand: Korean AirBrand: Style NandaBrand: Tiffany

Followers:3,107,897

Engagements:15,878

Rate:0.5%

Posts:5,012

Avg Likes:14,944

Avg Comments:304

Avg Views:182,760

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,107,897 · Engagements 15,878 · Rate 0.5% Posts 5,012 · Views 182,760 · Avg Likes 14,944 · Avg Comments 304 · Avg Views 182,760	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 19% 13-17: 14% 35-44: 3%	Largest: 18-24 (64%); next: 25-34 (19%)
Gender Split	Female: 71% Male: 29% Non-binary/Other: 0%	Skews female (71%)
Top Countries	SOUTH KOREA (19%) INDONESIA (10%) UNITED STATES (10%) BRAZIL (8%) PHILIPPINES (5%)	Top regions: SOUTH KOREA (19%), INDONESIA (10%), UNITED STATES (10%)
Platform Engagement	Instagram: 4,652 avg likes/post · Tiktok: 160,450 avg views/post · Youtube: 22,310 avg views/post	Best reach: Tiktok 160,450 avg views; best engagement: Tiktok 10,292 avg likes

Top Brand Affinities

Korean Air

Score: 25.48

Style Nanda

Score: 16.91

Tiffany

Score: 9.93

Gundam

Score: 9.12

Bandai Namco

Score: 8.91

Innisfree

Score: 5.84

Capcom

Score: 5.33

Tiffany & Co

Score: 4.79

Final Fantasy

Score: 4.22

LG Group

Score: 4.16

Shake Shack

Score: 3.81

Summit Entertainment

Score: 3.32

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Top Brand Affinities

Brand	Category	Score
Korean Air		25.48
Style Nanda		16.91
Tiffany		9.93
Gundam		9.12
Bandai Namco		8.91
Innisfree		5.84
Capcom		5.33
Tiffany & Co		4.79
Final Fantasy		4.22
LG Group		4.16
Shake Shack		3.81
Summit Entertainment		3.32
Jollibee		3.27
KFC		3.25
Hyundai		2.80
Pixar		2.76
Fila		2.40
Transformers		2.40
Snoopy And The Peanuts Gang		2.34
Boeing		2.15
Dr. Martens		2.09
KitKat		1.87
UNIQLO		1.78
Costco		1.75
League of Legends		1.72
New Balance		1.65
Polaroid		1.65
Pokemon Go		1.58
Forever 21		1.51
Pokemon		1.50
Chanel		1.42
Starbucks		1.42
Yves Saint Laurent		1.41
Coachella		1.40
Dodge		1.40
NBA		1.37
Sony		1.37
Lush		1.37
Fujifilm		1.32
Converse		1.32
Walt Disney		1.29
IKEA		1.26
OREO		1.25
CBS		1.25
H&M		1.18
CBS Television Studios		1.18
Calvin Klein		1.16
musical.ly		1.06
Microsoft		1.05
Nintendo		0.98