Oh Land

Oh Land — pop artist from DK.

Danish singer and composer Nanna Øland Fabricius, known as Oh Land, gained critical acclaim with her 2008 debut album Fauna, and has since released 4 pop…

Influence: 56.01% Fanbase: 40.61% Trending: 63.71% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

By Malene Birger • 120.17% • Very Strong

As of 2025-09-08

215,961

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:06:24 UTC

Genres

poppopmetropopolisindie popelectronicelectropop

Biography

Danish singer and composer Nanna Øland Fabricius, known as Oh Land, gained critical acclaim with her 2008 debut album Fauna, and has since released 4 pop albums and two instrumental albums. She has collaborated with artists such as Sia, John Legend, Pharrell, and Tricky. Oh Land's upcoming album, Family Tree, set for release in May 2019, reflects a more intimate and personal journey for the artist, drawing from her recent life experiences as inspiration.

Aside from her music career, Oh Land is also known for composing music for various platforms including film, theater, and classical performances. She has worked with esteemed musicians like Lang Lang and Joshua Bell, and has orchestrated concerts for the Danish Symphony Orchestra. Notably, she has created music for ballet productions, multimedia performances, and exhibitions, showcasing her versatility and talent beyond the realm of pop music. Additionally, Oh Land recently reimagined the Danish National Anthem for the popular Netflix series "The Rain."

Top Brand Affinities

Report Date: 2025-09-08

Oh Land performs best with fans in the 18-24 range, concentrated in UNITED STATES, BRAZIL, TüRKIYE. Audience composition is heavily female (57%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 17,723 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward By Malene Birger, Derimod, Grundig, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Oh Land is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Oh Land score 23.23% — Very Strong bucket.

Brand: By Malene BirgerBrand: DerimodBrand: Grundig

Followers:215,961

Engagements:50,161

Rate:23.2%

Posts:322

Avg Likes:50,099

Avg Comments:107

Avg Views:30,273

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 215,961 · Engagements 50,161 · Rate 23.2% Posts 322 · Views 30,273 · Avg Likes 50,099 · Avg Comments 107 · Avg Views 30,273	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 35% 35-44: 8% 13-17: 5%	Largest: 18-24 (48%); next: 25-34 (35%)
Gender Split	Female: 57% Male: 43% Non-binary/Other: 0%	Skews female (57%)
Top Countries	UNITED STATES (18%) BRAZIL (9%) TüRKIYE (7%) UNITED KINGDOM (6%) DENMARK (5%)	Top regions: UNITED STATES (18%), BRAZIL (9%), TüRKIYE (7%)
Platform Engagement	Instagram: 49,457 avg likes/post · Tiktok: 12,550 avg views/post · Youtube: 17,723 avg views/post	Best reach: Youtube 17,723 avg views; best engagement: Instagram 49,457 avg likes

Top Brand Affinities

By Malene Birger

Score: 120.17

Derimod

Score: 107.89

Grundig

Score: 82.06

Carlsberg

Score: 26.35

Ecco

Score: 23.57

Nakd

Score: 21.63

DHL

Score: 14.10

Zalando

Score: 13.87

H&M Home

Score: 11.23

Hummel

Score: 10.26

Marni

Score: 9.67

LEGOLAND

Score: 8.56

Brand	Category	Score
By Malene Birger		120.17
Derimod		107.89
Grundig		82.06
Carlsberg		26.35
Ecco		23.57
Nakd		21.63
DHL		14.10
Zalando		13.87
H&M Home		11.23
Hummel		10.26
Marni		9.67
LEGOLAND		8.56
Acne Studios		8.23
Tate Modern		6.60
Aperol		6.21
Nespresso		6.00
Kickstarter		5.40
Ableton		5.30
Elle Magazine		5.23
Daniel Wellington		4.87
Marc Jacobs		4.35
IKEA		3.92
Lego		3.63
Leica		3.30
Dr. Martens		3.27
ASOS		3.25
Summit Entertainment		3.15
Vogue		2.87
Lollapalooza		2.68
Polaroid		2.66
Babybump		2.64
Sunnies Studios		2.60
H&M		2.59
Mulberry		2.55
KENZO		2.48
Baileys		2.46
Airbnb		2.45
Topshop		2.41
Yves Saint Laurent		2.40
Kodak		2.40
Carhartt		2.35
Spotify Music		2.32
Christian Louboutin		2.24
Tinder		2.18
Prada		2.09
Pantone Inc		2.06
New Balance		2.04
Chanel		2.02
Dolce & Gabbana		2.00
Fujifilm		1.98