Oğuzhan Koç

Oğuzhan Koç — pop artist from TR.

Oğuzhan Koç is a prominent figure in Turkish pop music, known for his chart-topping hits that have enjoyed long runs on radio and music charts. Continuously…

Influence: 43.72% Fanbase: 47.82% Trending: 41.67% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

Koton • 107.25% • Very Strong

As of 2025-09-09

4,277,295

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:07:31 UTC

Genres

popturkish poppopmainstream pop

Biography

Oğuzhan Koç is a prominent figure in Turkish pop music, known for his chart-topping hits that have enjoyed long runs on radio and music charts. Continuously active in concert performances and various projects, he has contributed to successful albums such as "Kendime Sardım," "Heyecandan," and "Yoksa Yasak." Throughout his career, Koç has collaborated with fellow artists like Ferhat Göçer and Gülben Ergen, providing them with his compositions. In addition to his music career, he has also ventured into acting, taking on lead roles in film and television projects, as well as gaining recognition for his appearances in TV programs and commercials. Currently, Koç has served as a judge on the 2021-2022 season of O Ses Türkiye and is actively working on his upcoming EP set to be released in July 2022.

Top Brand Affinities

Report Date: 2025-09-09

Oğuzhan Koç is already in the conversation with 18-24 & 25-34 audiences in TüRKIYE, INDIA, INDONESIA. The audience is heavily male (63%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (2,076,349 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Koton, Turkcell, Star TV points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Oğuzhan Koç score 1.59% — Moderate bucket.

Brand: KotonBrand: TurkcellBrand: Star TV

Followers:4,277,295

Engagements:68,007

Rate:1.6%

Posts:429

Avg Likes:67,141

Avg Comments:1,709

Avg Views:2,076,349

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,277,295 · Engagements 68,007 · Rate 1.6% Posts 429 · Views 2,076,349 · Avg Likes 67,141 · Avg Comments 1,709 · Avg Views 2,076,349	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 34% 13-17: 7% 35-44: 6%	Largest: 18-24 (52%); next: 25-34 (34%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	TüRKIYE (84%) INDIA (11%) INDONESIA (7%) UNITED STATES (6%) AZERBAIJAN (3%)	Top regions: TüRKIYE (84%), INDIA (11%), INDONESIA (7%)
Platform Engagement	Instagram: 53,667 avg likes/post · Youtube: 2,076,349 avg views/post	Best reach: Youtube 2,076,349 avg views; best engagement: Instagram 53,667 avg likes

Top Brand Affinities

Koton

Score: 107.25

Turkcell

Score: 102.26

Star TV

Score: 83.05

Beymen

Score: 50.37

Istikbal

Score: 49.90

TV8

Score: 48.30

Merinos Mobilya

Score: 37.63

LC Waikiki

Score: 37.46

TRT 1

Score: 35.91

DeFacto

Score: 32.67

Ozdilek

Score: 26.43

Kanal D

Score: 23.81

Brand	Category	Score
Koton		107.25
Turkcell		102.26
Star TV		83.05
Beymen		50.37
Istikbal		49.90
TV8		48.30
Merinos Mobilya		37.63
LC Waikiki		37.46
TRT 1		35.91
DeFacto		32.67
Ozdilek		26.43
Kanal D		23.81
Tofas		23.46
Turkish Airlines		21.71
Fenerbahce		21.01
Bim		20.70
Besiktas		15.59
Galatasaray		15.05
Damat		14.09
UEFA		12.79
Sarar		12.02
H&M Home		10.04
Trabzonspor		8.91
Vodafone		6.57
OOTD Magazine		6.00
Bershka		3.84
Hilton		3.77
Opel		3.71
Stradivarius		2.95
Burger King		2.88
musical.ly		2.40
Boeing		2.34
ASOS		2.15
Fiat		2.10
Land Rover		2.02
Renault		1.95
Peugeot		1.92
Huda Beauty		1.90
Versace		1.77
IKEA		1.74
Mercedes-Benz		1.50
Sony		1.45
Ray-Ban		1.44
Pepsi		1.32
Coachella		1.31
Polo Ralph Lauren		1.27
Levi's		1.15
Los Angeles Lakers		1.14
Red Bull		1.09
Calvin Klein		1.08