Ogi

Ogi — r&b, funk & soul artist from US.

Ogi, a Nigerian-American singer-songwriter based in Los Angeles, draws on a diverse musical background that includes influences ranging from gospel and soul to…

Influence: 52.57% Fanbase: 20.41% Trending: 68.65% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 20.37% • Very Strong

As of 2025-09-08

174,230

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 19:52:19 UTC

Genres

r&b, funk & soulindie soulalternative r&bindie r&br&b/soul

Biography

Ogi, a Nigerian-American singer-songwriter based in Los Angeles, draws on a diverse musical background that includes influences ranging from gospel and soul to highlife music. Raised in Wisconsin, she honed her musical talents by playing viola, experimenting with piano and guitar, and performing in an acapella group during college at Northwestern University. After gaining attention for her covers on Instagram, she caught the eye of GRAMMY® Award-winning producer No I.D. and developed a soulful style uniquely her own, blending elements of harmony and expressive intonation.

Ogi's music reflects a fusion of her varied influences and musical experiences, showcasing a sound that transcends eras while remaining deeply rooted in her personal journey and artistic expression. With a series of singles and her upcoming debut album in 2022, Ogi continues to captivate listeners with her introspective lyrics and emotive vocals, solidifying her place as a rising star in the music industry.

Top Brand Affinities

Report Date: 2025-09-08

Ogi keeps 25-34 & 18-24 audiences engaged throughout UNITED STATES, CHINA, SOUTH AFRICA. The composition is female-leaning (55%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 2,146 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Live Nation, MOOG, Shea Moisture supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Ogi score 0.86% — Low bucket.

Brand: Live NationBrand: MOOGBrand: Shea Moisture

Followers:174,230

Engagements:1,503

Rate:0.9%

Posts:781

Avg Likes:1,487

Avg Comments:81

Avg Views:3,038

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 174,230 · Engagements 1,503 · Rate 0.9% Posts 781 · Views 3,038 · Avg Likes 1,487 · Avg Comments 81 · Avg Views 3,038	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 38% 35-44: 12% 13-17: 6%	Largest: 25-34 (42%); next: 18-24 (38%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	UNITED STATES (62%) CHINA (32%) SOUTH AFRICA (9%) CANADA (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (62%), CHINA (32%), SOUTH AFRICA (9%)
Platform Engagement	Instagram: 1,247 avg likes/post · Tiktok: 892 avg views/post · Youtube: 2,146 avg views/post	Best reach: Youtube 2,146 avg views; best engagement: Instagram 1,247 avg likes

Top Brand Affinities

Live Nation

Score: 20.37

MOOG

Score: 15.80

Shea Moisture

Score: 14.93

Amazon Music

Score: 13.24

Akai

Score: 12.51

HBO Max

Score: 9.94

Ableton

Score: 9.28

NBC

Score: 8.74

Pro Tools

Score: 8.60

Glossier

Score: 7.65

Lollapalooza

Score: 5.88

Spotify Music

Score: 5.85

Brand	Category	Score
Live Nation		20.37
MOOG		15.80
Shea Moisture		14.93
Amazon Music		13.24
Akai		12.51
HBO Max		9.94
Ableton		9.28
NBC		8.74
Pro Tools		8.60
Glossier		7.65
Lollapalooza		5.88
Spotify Music		5.85
SoundCloud		5.84
Coachella		5.80
Steve Madden		5.48
iHeartRadio Music Awards		5.45
Free People		5.08
Beats Electronics		4.31
Paramount Pictures		4.08
Verizon		3.91
Kickstarter		3.88
Fenty beauty		3.79
Showtime		3.66
Target		3.57
Cartoon Network		3.53
Nickelodeon		3.48
NORDSTROM		3.39
Pixar		3.25
Urban Outfitters		3.23
NARS Cosmetics		3.19
Skoda		3.13
Kodak		3.08
MTV		3.08
Airbnb		2.90
GAP		2.87
Hennessy		2.45
ASOS		2.36
Walmart		2.34
Lululemon Athletica		2.30
Sunnies Studios		2.27
Dr. Martens		2.27
Amazon		2.25
Chipotle Mexican Grill		2.24
Costco		2.21
Urban Decay Cosmetics		2.13
Polaroid		2.13
FashionNova		2.11
The Olympic Games		2.10
Tinder		2.05
Vogue		2.03