OG Keemo

OG Keemo — hip-hop & rap artist from DE.

A new generation of MCs, led by artists like OG Keemo, is making a significant impact on the hip-hop scene. Raised almost exclusively on the genre, these…

Influence: 50.60% Fanbase: 28.44% Trending: 61.68% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Oettinger • 69.46% • Very Strong

As of 2025-09-08

155,743

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:15:31 UTC

Genres

hip-hop & raphip-hop/rapgerman hip hopgerman trapgerman alternative rapgerman underground raprapcontemporary hip hophip hoptrap

Biography

A new generation of MCs, led by artists like OG Keemo, is making a significant impact on the hip-hop scene. Raised almost exclusively on the genre, these artists bring fresh perspectives and styles, blending influences from 70s soul to contemporary icons like Kendrick Lamar and MF Doom. OG Keemo, the leader of Zonkeymobb, has quickly established his unique sound with streetwise lyrics and a blend of lo-fi boom bap and 808 trap beats since emerging on Soundcloud in 2016.

Top Brand Affinities

Report Date: 2025-09-08

OG Keemo is a clear fit for 25-34 & 18-24 audiences with strength across GERMANY, AUSTRIA, UNITED STATES. The audience is heavily male (87%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (65,379 avg views per post); Instagram builds the community layer. Affinity data highlights Oettinger, Alpha Industries, Akai, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist OG Keemo score 9.69% — Very Strong bucket.

Brand: OettingerBrand: Alpha IndustriesBrand: Akai

Followers:155,743

Engagements:15,087

Rate:9.7%

Posts:156

Avg Likes:15,060

Avg Comments:176

Avg Views:65,379

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 155,743 · Engagements 15,087 · Rate 9.7% Posts 156 · Views 65,379 · Avg Likes 15,060 · Avg Comments 176 · Avg Views 65,379	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 18-24: 40% 35-44: 10% 13-17: 5%	Largest: 25-34 (42%); next: 18-24 (40%)
Gender Split	Female: 13% Male: 87% Non-binary/Other: 0%	Skews male (87%)
Top Countries	GERMANY (81%) AUSTRIA (6%) UNITED STATES (3%) SWITZERLAND (2%) SPAIN (1%)	Top regions: GERMANY (81%), AUSTRIA (6%), UNITED STATES (3%)
Platform Engagement	Instagram: 14,451 avg likes/post · Youtube: 65,379 avg views/post	Best reach: Youtube 65,379 avg views; best engagement: Instagram 14,451 avg likes

Top Brand Affinities

Oettinger

Score: 69.46

Alpha Industries

Score: 42.38

Akai

Score: 27.19

Commerzbank

Score: 25.57

Edeka

Score: 23.51

Zalando

Score: 20.06

Gamescom

Score: 17.06

Stone Island

Score: 14.99

Augustiner Helles

Score: 14.90

Ellesse

Score: 14.08

Acne Studios

Score: 13.09

Ableton

Score: 13.05

Brand	Category	Score
Oettinger		69.46
Alpha Industries		42.38
Akai		27.19
Commerzbank		25.57
Edeka		23.51
Zalando		20.06
Gamescom		17.06
Stone Island		14.99
Augustiner Helles		14.90
Ellesse		14.08
Acne Studios		13.09
Ableton		13.05
Palm Angels		12.68
Carhartt		12.46
Maison Margiela		12.37
Beck`s		11.60
Braun		10.29
Stüssy		10.09
Beats Electronics		9.96
Champion		9.06
Amazon Music		7.89
New Era		7.79
Clash Royale		7.21
Dsquared		7.13
Supreme		7.09
SoundCloud		7.03
JACQUEMUS		6.83
Hennessy		6.67
Lacoste		6.59
ASICS		5.91
Nice Kicks		5.90
Kodak		5.79
The North Face		5.78
Spotify Music		5.52
Kappa		5.43
Leica		5.24
Lufthansa		4.97
Sneakerhead		4.96
Hugo Boss		4.55
Moncler		4.27
Nike		3.76
Opel		3.68
Fila		3.50
Polo Ralph Lauren		3.46
Vans		3.40
Rolex		3.34
Adidas		3.34
Dr. Martens		3.33
Heinz		3.27
Tommy Hilfiger		3.22