Official HIGE DANdism

Official HIGE DANdism — pop artist from JP.

Official Hige Dandism, also known as "Hige Dan," was established in 2012 with a vision to create exciting music that transcends age boundaries. Their debut…

Influence: 78.12% Fanbase: 77.82% Trending: 78.27% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Maison Kitsuné • 26.62% • Very Strong

As of 2025-09-26

4,500,679

Social Media Followers

As of 2025-09-26

00:00:00

Hours Airplay

2025-12-07 08:48:46 UTC

Genres

popj-poppopasian poprockanime rockpop rocksoundtrack, stage & screenanime

Biography

Official Hige Dandism, also known as "Hige Dan," was established in 2012 with a vision to create exciting music that transcends age boundaries.
Their debut came in April 2015 with the release of the mini-album "Love To Peace Ha Kimi No Naka," followed by a major debut in April 2018 with the single "No Doubt."
Drawing inspiration from a diverse range of genres, the band has garnered support from fans of all ages.

Top Brand Affinities

Report Date: 2025-09-26

Official HIGE DANdism stands out with 18-24 & 25-34 audiences across JAPAN, INDONESIA, TAIWAN. The profile is male-leaning (54%), and content lands hardest on Youtube, where posts average 142,668 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Maison Kitsuné, Paul Smith, L'Occitane, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Official HIGE DANdism a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Official HIGE DANdism score 1.07% — Moderate bucket.

Brand: Maison KitsunéBrand: Paul SmithBrand: L'Occitane

Followers:4,500,679

Engagements:48,177

Rate:1.1%

Posts:997

Avg Likes:47,445

Avg Comments:587

Avg Views:203,568

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,500,679 · Engagements 48,177 · Rate 1.1% Posts 997 · Views 203,568 · Avg Likes 47,445 · Avg Comments 587 · Avg Views 203,568	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 25% 13-17: 9% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (25%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	JAPAN (48%) INDONESIA (14%) TAIWAN (5%) SOUTH KOREA (4%) PHILIPPINES (4%)	Top regions: JAPAN (48%), INDONESIA (14%), TAIWAN (5%)
Platform Engagement	Instagram: 33,546 avg likes/post · Tiktok: 60,900 avg views/post · Youtube: 142,668 avg views/post	Best reach: Youtube 142,668 avg views; best engagement: Instagram 33,546 avg likes

Top Brand Affinities

Maison Kitsuné

Score: 26.62

Paul Smith

Score: 14.10

L'Occitane

Score: 13.62

McCafé

Score: 13.62

Style Nanda

Score: 10.98

Snoopy And The Peanuts Gang

Score: 9.59

Olympus

Score: 8.92

Daniel Wellington

Score: 8.59

UNIQLO

Score: 8.12

Dr. Martens

Score: 7.67

Vivienne Westwood

Score: 6.88

Maison Margiela

Score: 6.35

Brand	Category	Score
Maison Kitsuné		26.62
Paul Smith		14.10
L'Occitane		13.62
McCafé		13.62
Style Nanda		10.98
Snoopy And The Peanuts Gang		9.59
Olympus		8.92
Daniel Wellington		8.59
UNIQLO		8.12
Dr. Martens		7.67
Vivienne Westwood		6.88
Maison Margiela		6.35
Shake Shack		6.27
Stüssy		5.68
Furla		5.49
Kate Spade		5.42
Summit Entertainment		5.06
UGG		5.06
Lindt		4.41
Lush		4.17
Costco		4.08
The North Face		3.40
Yves Saint Laurent		3.38
Panasonic		3.16
Converse		3.15
TOM FORD		3.09
Walt Disney		3.06
IKEA		2.99
Gundam		2.98
Christian Dior		2.98
New Balance		2.71
Pokemon		2.63
Starbucks		2.62
Tiffany		2.62
GAP		2.56
Carhartt		2.47
Fila		2.44
Chanel		2.23
Vans		2.09
Michael Kors		2.01
Polo Ralph Lauren		1.97
ASICS		1.95
GoPro		1.87
Reebok		1.78
Tiffany & Co		1.57
Hermès		1.51
Pixar		1.50
Supreme		1.47
Mazda		1.47
H&M		1.39