Offaiah

Offaiah — electronic artist from GB.

In 2016, house producer Offaiah made his debut with the single "Trouble," which garnered acclaim from BBC Radio One DJs such as Danny Howard, Annie Mac, and…

Influence: 53.44% Fanbase: 25.80% Trending: 67.26% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Pioneer • 135.45% • Very Strong

As of 2025-09-08

71,685

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:32:42 UTC

Genres

electronicedmpop dancedeep groove househousedancedeep housedisco house

Biography

In 2016, house producer Offaiah made his debut with the single "Trouble," which garnered acclaim from BBC Radio One DJs such as Danny Howard, Annie Mac, and Pete Tong. Released through Positiva Records in July of that year, the track quickly caught the attention of listeners and critics alike.

Top Brand Affinities

Report Date: 2025-09-08

Offaiah indexes high with fans in the 25-34 range in UNITED KINGDOM, UNITED STATES, BRAZIL. The skew is heavily male (75%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 958 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Pioneer, Mixcloud, Ableton, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Offaiah when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Offaiah score 0.36% — Low bucket.

Brand: PioneerBrand: MixcloudBrand: Ableton

Followers:71,685

Engagements:256

Rate:0.4%

Posts:780

Avg Likes:245

Avg Comments:46

Avg Views:1,215

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 71,685 · Engagements 256 · Rate 0.4% Posts 780 · Views 1,215 · Avg Likes 245 · Avg Comments 46 · Avg Views 1,215	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 41% 18-24: 40% 35-44: 12% 45-64: 4%	Largest: 25-34 (41%); next: 18-24 (40%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	UNITED KINGDOM (19%) UNITED STATES (14%) BRAZIL (7%) ARGENTINA (4%) FRANCE (3%)	Top regions: UNITED KINGDOM (19%), UNITED STATES (14%), BRAZIL (7%)
Platform Engagement	Instagram: 198 avg likes/post · Tiktok: 958 avg views/post · Youtube: 257 avg views/post	Best reach: Tiktok 958 avg views; best engagement: Instagram 198 avg likes

Top Brand Affinities

Pioneer

Score: 135.45

Mixcloud

Score: 131.80

Ableton

Score: 49.11

iHeartRaves

Score: 46.34

Trancefamily

Score: 45.82

Warner Music

Score: 29.13

Sennheiser

Score: 28.36

MOOG

Score: 26.59

Tomorrowland

Score: 22.19

SoundCloud

Score: 20.74

Amazon Music

Score: 19.50

Akai

Score: 18.04

Brand	Category	Score
Pioneer		135.45
Mixcloud		131.80
Ableton		49.11
iHeartRaves		46.34
Trancefamily		45.82
Warner Music		29.13
Sennheiser		28.36
MOOG		26.59
Tomorrowland		22.19
SoundCloud		20.74
Amazon Music		19.50
Akai		18.04
Pro Tools		9.67
Grey Goose		8.75
Beats Electronics		8.03
Spotify Music		7.98
iHeartRadio Music Awards		6.78
Coachella		6.48
Moët & Chandon		6.00
Emporio Armani		5.21
Stüssy		4.41
Lollapalooza		3.82
Bacardi		3.81
Aston Martin		3.08
Dolce & Gabbana		3.08
Lululemon Athletica		2.80
Monster Beverage		2.80
TOM FORD		2.74
NBC		2.62
Gymshark		2.61
Paramount Pictures		2.38
Armani		2.37
MTV		2.36
FashionNova		2.29
Fendi		2.29
Aperol		2.25
Dr. Martens		2.19
Red Bull		2.17
Sunnies Studios		2.11
shein		2.09
Garnier		2.06
musical.ly		1.99
ASOS		1.97
The North Face		1.93
Balenciaga		1.92
BBC		1.82
Ferrari		1.78
Heineken		1.76
Budweiser		1.75
SheInside		1.74