Of Virtue

Of Virtue — metal artist from US.

Fear of failure is a common struggle, but overcoming it is a defining trait. Michigan-based band Of Virtue has built a strong global presence, performing in…

Influence: 51.92% Fanbase: 25.26% Trending: 65.26% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 353.48% • Very Strong

As of 2025-09-09

43,288

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:30:08 UTC

Genres

metalmetalcoremetalamerican metalcoremetalcore/deathcore

Biography

Fear of failure is a common struggle, but overcoming it is a defining trait. Michigan-based band Of Virtue has built a strong global presence, performing in over 35 countries and earning a dedicated fanbase with their authentic music. Their latest album, Omen, released in October 2024, has resonated with fans, selling out multiple vinyl variants and thousands of CD copies, showcasing the band's growing influence and emotional depth. With a blend of melodic elements and brooding guitar riffs, Of Virtue's relentless dedication has led to charting on Billboard and Top 50 Mediabase US radioplay spots, solidifying their position as a must-see band.

Top Brand Affinities

Report Date: 2025-09-09

Of Virtue is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, INDONESIA. The audience is heavily male (76%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (1,555 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Impericon, Ampeg, Live Nation points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Of Virtue score 1.58% — Moderate bucket.

Brand: ImpericonBrand: AmpegBrand: Live Nation

Followers:43,288

Engagements:684

Rate:1.6%

Posts:758

Avg Likes:663

Avg Comments:28

Avg Views:1,861

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 43,288 · Engagements 684 · Rate 1.6% Posts 758 · Views 1,861 · Avg Likes 663 · Avg Comments 28 · Avg Views 1,861	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 40% 35-44: 8% 13-17: 4%	Largest: 18-24 (44%); next: 25-34 (40%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED STATES (32%) BRAZIL (8%) INDONESIA (8%) GERMANY (6%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (32%), BRAZIL (8%), INDONESIA (8%)
Platform Engagement	Instagram: 522 avg likes/post · Tiktok: 1,555 avg views/post · Youtube: 306 avg views/post	Best reach: Tiktok 1,555 avg views; best engagement: Instagram 522 avg likes

Top Brand Affinities

Impericon

Score: 353.48

Ampeg

Score: 58.99

Live Nation

Score: 30.01

Arctic Fox hair Color

Score: 24.18

Sennheiser

Score: 23.35

Amazon Music

Score: 20.01

Pro Tools

Score: 18.61

Hot Topic

Score: 15.07

Spotify Music

Score: 9.92

Monster Beverage

Score: 9.75

Fallout

Score: 8.68

Square Enix

Score: 8.49

Brand	Category	Score
Impericon		353.48
Ampeg		58.99
Live Nation		30.01
Arctic Fox hair Color		24.18
Sennheiser		23.35
Amazon Music		20.01
Pro Tools		18.61
Hot Topic		15.07
Spotify Music		9.92
Monster Beverage		9.75
Fallout		8.68
Square Enix		8.49
The Last of Us		8.11
Borderlands		7.25
Resident Evil		6.99
Jagermeister		6.08
Mortal Kombat		4.80
SoundCloud		4.72
Ableton		4.63
Final Fantasy		4.63
Sega		4.58
Vans		4.55
Taco Bell		4.53
Bethesda Softworks		4.50
The Witcher		4.46
Bud Light		4.44
Jack Daniels		4.40
Verizon		4.26
Coors		4.26
Dr. Martens		3.68
WWE		3.65
AMC		3.64
Comedy Central		3.56
Columbia Pictures		3.47
Nickelodeon		3.40
Beats Electronics		3.34
Carhartt		3.28
Xbox		3.27
Omega		3.22
Nintendo		3.20
Showtime		3.18
Star Wars		3.03
PlayStation		3.02
NHL		2.91
Gundam		2.89
MTV		2.86
Sony		2.74
Activision Blizzard		2.73
Pokemon Go		2.73
Matrix		2.72