of Montreal

of Montreal — pop artist from US.

Of Montreal, formed by singer/guitarist Kevin Barnes in Athens, Georgia, emerged from the Elephant 6 collective. Their debut album, Cherry Peel, in 1997…

Influence: 62.10% Fanbase: 51.74% Trending: 67.28% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 26.00% • Very Strong

As of 2025-09-09

76,428

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 19:52:19 UTC

Genres

popindie popart popbaroque poppopalternativealternative rockindie rocknew ravealternativeamericanelephant 6electronicalternative dancefolk & traditionalfreak folkanti-folk

Biography

Of Montreal, formed by singer/guitarist Kevin Barnes in Athens, Georgia, emerged from the Elephant 6 collective. Their debut album, Cherry Peel, in 1997 showcased a blend of indie pop, psychedelia, and vaudeville influences that evolved over the years. Despite lineup changes, the band continued to release critically acclaimed albums like Satanic Panic in the Attic (2004) and Hissing Fauna, Are You the Destroyer? (2007), exploring personal themes and experimenting with funk and prog elements. Barnes' personal struggles influenced albums like Paralytic Stalks (2012) and Aureate Gloom (2015), showcasing raw emotion and punk rock edge.

Over the years, Of Montreal's sound shifted from synth-driven pop to roots rock and glitter rock influences, culminating in albums like Innocence Reaches (2016) and White Is Relic/Irrealis Mood (2018). With a discography spanning over a decade, Of Montreal continues to push boundaries with their eclectic mix of genres and introspective lyricism, capturing both critical and audience acclaim with each release.

Top Brand Affinities

Report Date: 2025-09-09

of Montreal draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, CANADA, MEXICO. The skew is heavily male (59%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 3,157 avg views per post, with Instagram sustaining the conversation. Audience adjacency to MOOG, Five Nights at Freddy's, Ableton makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist of Montreal score 1.53% — Moderate bucket.

Brand: MOOGBrand: Five Nights at Freddy'sBrand: Ableton

Followers:76,428

Engagements:1,167

Rate:1.5%

Posts:1,022

Avg Likes:1,155

Avg Comments:37

Avg Views:3,157

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 76,428 · Engagements 1,167 · Rate 1.5% Posts 1,022 · Views 3,157 · Avg Likes 1,155 · Avg Comments 37 · Avg Views 3,157	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 37% 35-44: 13% 45-64: 5%	Largest: 18-24 (41%); next: 25-34 (37%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED STATES (55%) CANADA (6%) MEXICO (6%) UNITED KINGDOM (4%) BRAZIL (4%)	Top regions: UNITED STATES (55%), CANADA (6%), MEXICO (6%)
Platform Engagement	Instagram: 1,041 avg likes/post · Youtube: 3,157 avg views/post	Best reach: Youtube 3,157 avg views; best engagement: Instagram 1,041 avg likes

Top Brand Affinities

MOOG

Score: 26.00

Five Nights at Freddy's

Score: 11.35

Ableton

Score: 7.91

Hot Topic

Score: 6.20

Lollapalooza

Score: 6.06

SpeedPaint

Score: 6.06

Walgreens

Score: 6.01

Pacific Northwest Wonderland

Score: 5.48

Paramount Pictures

Score: 5.30

Coors

Score: 5.10

Spotify Music

Score: 5.00

Showtime

Score: 4.97

Brand	Category	Score
MOOG		26.00
Five Nights at Freddy's		11.35
Ableton		7.91
Hot Topic		6.20
Lollapalooza		6.06
SpeedPaint		6.06
Walgreens		6.01
Pacific Northwest Wonderland		5.48
Paramount Pictures		5.30
Coors		5.10
Spotify Music		5.00
Showtime		4.97
Kroger		4.96
Kickstarter		4.82
Coachella		4.81
Prismacolor		4.49
Cartoon Network		4.46
Emporium		4.13
Verizon		4.11
Nickelodeon		4.08
SoundCloud		4.05
Polaroid		4.03
Airbnb		3.97
Tinder		3.88
Fallout		3.73
Taco Bell		3.67
Comedy Central		3.49
Columbia Pictures		3.33
Dr. Martens		3.29
Kodak		3.28
Heinz		3.19
Urban Outfitters		3.05
Fujifilm		3.00
Pokemon Go		2.85
Nintendo		2.80
Target		2.67
Lush		2.65
Busch		2.62
Cadillac		2.38
Philips		2.35
Pepsi		2.25
Chipotle Mexican Grill		2.24
Star Wars		2.24
Walmart		2.23
Sprite		2.19
MTV		2.19
Activision Blizzard		2.13
Pixar		2.12
Warner Bros		2.06
Costco		2.05