Odunsi (The Engine)
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
109,188
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 20:28:30 UTC
Genres
Biography
Odunsi (The Engine) indexes high with fans in the 18-24 range in UNITED STATES, NIGERIA, UNITED KINGDOM. The skew is heavily male (61%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 5,763 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward True Religion, Jean Paul Gaultier, Palm Angels, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Odunsi (The Engine) when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 109,188 · Engagements 3,939 · Rate 3.6% Posts 77 · Views 5,763 · Avg Likes 3,900 · Avg Comments 114 · Avg Views 5,763 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 49% 25-34: 41% 13-17: 5% 35-44: 4% |
Largest: 18-24 (49%); next: 25-34 (41%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
UNITED STATES (22%) NIGERIA (15%) UNITED KINGDOM (11%) KENYA (9%) SOUTH AFRICA (5%) |
Top regions: UNITED STATES (22%), NIGERIA (15%), UNITED KINGDOM (11%) |
| Platform Engagement | Instagram: 3,623 avg likes/post · Youtube: 5,763 avg views/post | Best reach: Youtube 5,763 avg views; best engagement: Instagram 3,623 avg likes |
Top Brand Affinities
True Religion
Jean Paul Gaultier
Palm Angels
Vivienne Westwood
Mixcloud
Marni
Arc'teryx
Airtel
GENTLE MONSTER
A.P.C.
Champion
SoundCloud
| Brand | Category | Score |
|---|---|---|
| True Religion | 27.31 | |
| Jean Paul Gaultier | 25.27 | |
| Palm Angels | 21.53 | |
| Vivienne Westwood | 19.97 | |
| Mixcloud | 17.04 | |
| Marni | 15.02 | |
| Arc'teryx | 12.05 | |
| Airtel | 11.36 | |
| GENTLE MONSTER | 11.16 | |
| A.P.C. | 10.47 | |
| Champion | 8.80 | |
| SoundCloud | 8.71 | |
| Moncler | 8.69 | |
| Hennessy | 8.52 | |
| Acne Studios | 7.91 | |
| JACQUEMUS | 7.78 | |
| Maison Margiela | 6.80 | |
| ASOS | 6.77 | |
| Stone Island | 6.58 | |
| CNN | 6.58 | |
| Pioneer | 6.38 | |
| Coach | 5.87 | |
| FashionNova | 5.83 | |
| T.G.I. Friday's | 5.60 | |
| Fenty beauty | 5.47 | |
| Ableton | 5.12 | |
| Beats Electronics | 4.97 | |
| Dsquared | 4.96 | |
| Vogue | 4.96 | |
| UGG | 4.57 | |
| Alexander McQueen | 4.55 | |
| MTV | 4.55 | |
| Spotify Music | 4.50 | |
| Dr. Martens | 4.49 | |
| boohoo | 4.48 | |
| Balenciaga | 4.43 | |
| Loewe | 4.38 | |
| The North Face | 4.25 | |
| Fendi | 4.15 | |
| Monster Beverage | 3.90 | |
| Ferragamo | 3.88 | |
| Timberland | 3.81 | |
| Kodak | 3.66 | |
| BALMAIN | 3.65 | |
| Urban Outfitters | 3.61 | |
| Versace | 3.42 | |
| Stüssy | 3.04 | |
| ASICS | 2.99 | |
| Gucci | 2.99 | |
| KENZO | 2.85 |
Official Profiles
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LoginArtist: Odunsi (The Engine)
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
