Odie Leigh

Odie Leigh — pop artist from US.

In the midst of the 2020 pandemic, Odie Leigh, initially not considering herself a musician, entered a wager with her rapper roommates to see who could create…

Influence: 51.31% Fanbase: 24.81% Trending: 64.55% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Arctic Fox hair Color • 21.17% • Very Strong

As of 2025-09-09

231,712

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-08 04:20:23 UTC

Genres

popindie pop

Biography

In the midst of the 2020 pandemic, Odie Leigh, initially not considering herself a musician, entered a wager with her rapper roommates to see who could create a viral song first. Surprising everyone, Odie emerged victorious when her track gained popularity on TikTok, leading her to embrace her newfound identity as a musician. Following the success of her debut EP "How Did It Seem to You?" in 2022, Odie embarked on a rigorous touring schedule, performing across Europe and North America, including notable appearances at festivals like Newport Folk and upcoming events such as Shaky Knees and Kilby Block Party. Her signing with Mom + Pop in 2023 allowed her the creative freedom to explore different musical styles, culminating in her collaborative album "Carrier Pigeon" with producer Derek Ted, showcasing a more edgy and dynamic sound.

Top Brand Affinities

Report Date: 2025-09-09

Odie Leigh keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, CANADA, UNITED KINGDOM. The composition is female-leaning (51%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 14,050 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Arctic Fox hair Color, Glossier, Pacific Northwest Wonderland supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Odie Leigh score 2.73% — Strong bucket.

Brand: Arctic Fox hair ColorBrand: GlossierBrand: Pacific Northwest Wonderland

Followers:231,712

Engagements:6,335

Rate:2.7%

Posts:824

Avg Likes:5,950

Avg Comments:90

Avg Views:15,472

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 231,712 · Engagements 6,335 · Rate 2.7% Posts 824 · Views 15,472 · Avg Likes 5,950 · Avg Comments 90 · Avg Views 15,472	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 27% 13-17: 9% 35-44: 9%	Largest: 18-24 (50%); next: 25-34 (27%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	UNITED STATES (62%) CANADA (12%) UNITED KINGDOM (5%) AUSTRALIA (4%) FRANCE (4%)	Top regions: UNITED STATES (62%), CANADA (12%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 3,238 avg likes/post · Tiktok: 14,050 avg views/post · Youtube: 1,422 avg views/post	Best reach: Tiktok 14,050 avg views; best engagement: Instagram 3,238 avg likes

Top Brand Affinities

Arctic Fox hair Color

Score: 21.17

Glossier

Score: 10.29

Pacific Northwest Wonderland

Score: 7.63

Kroger

Score: 7.13

Taco Bell

Score: 6.23

Lollapalooza

Score: 6.18

Showtime

Score: 5.29

Verizon

Score: 5.22

Kickstarter

Score: 4.63

Polaroid

Score: 4.21

Prismacolor

Score: 4.14

Carhartt

Score: 4.09

Brand	Category	Score
Arctic Fox hair Color		21.17
Glossier		10.29
Pacific Northwest Wonderland		7.63
Kroger		7.13
Taco Bell		6.23
Lollapalooza		6.18
Showtime		5.29
Verizon		5.22
Kickstarter		4.63
Polaroid		4.21
Prismacolor		4.14
Carhartt		4.09
Holden		3.98
Coors		3.92
Dr. Martens		3.84
Spotify Music		3.81
Kodak		3.63
American Eagle		3.56
Gatorade		3.46
Urban Outfitters		3.25
SoundCloud		3.06
Paramount Pictures		3.05
Tinder		2.77
Chrysler		2.77
Columbia Pictures		2.71
Busch		2.66
Emporium		2.63
Nickelodeon		2.62
Fujifilm		2.55
Mulberry		2.42
Airbnb		2.39
Walmart		2.34
Lush		2.31
Guinness		2.29
Cadillac		2.00
Sunnies Studios		1.94
Too Faced Cosmetics		1.90
Costco		1.89
Sprite		1.88
Chipotle Mexican Grill		1.82
Coachella		1.80
Etsy		1.78
BBC		1.76
The Olympic Games		1.60
Urban Decay Cosmetics		1.52
Paypal		1.47
WWE		1.46
Activision Blizzard		1.36
Pixar		1.36
Target		1.33