Odie

Odie — r&b, funk & soul artist from CA.

ODIE is a singer-songwriter known for his mellow vocal style and insightful lyrics inspired by the likes of Fela Kuti, Coldplay, and Kid Cudi. Born in Montreal…

Influence: 53.06% Fanbase: 25.18% Trending: 67.00% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 21.39% • Very Strong

As of 2025-09-09

44,330

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:55:17 UTC

Genres

r&b, funk & soulr&balternative r&bchill r&bindie r&br&b/soulcanadian contemporary r&btrap soul

Biography

ODIE is a singer-songwriter known for his mellow vocal style and insightful lyrics inspired by the likes of Fela Kuti, Coldplay, and Kid Cudi. Born in Montreal to Nigerian parents, his musical journey began with piano playing as a child and later songwriting in his bedroom as a teenager. His 2018 debut album, Analogue, showcases his smooth, ethereal alto voice and includes standout tracks like "Little Lies" and "North Face." Since then, ODIE has released singles like "Miss Summer" and "Go Boy," leading up to his upcoming EP, N.F.A. Demos, where he continues to push the boundaries of his sound and explore new emotional depths.

Top Brand Affinities

Report Date: 2025-09-09

Odie reaches 25-34 & 18-24 audiences concentrated in UNITED STATES, CANADA, UNITED KINGDOM. The demographic tilt is male-leaning (51%), making the message easy to tune without losing breadth. Instagram delivers the top exposure at 5,226 avg likes per post, and Instagram maintains ongoing rapport. Affinity proximity to Live Nation, Coachella, Amazon Music suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Odie score 11.79% — Very Strong bucket.

Brand: Live NationBrand: CoachellaBrand: Amazon Music

Followers:44,330

Engagements:5,226

Rate:11.8%

Posts:5

Avg Likes:5,226

Avg Comments:277

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 44,330 · Engagements 5,226 · Rate 11.8% Posts 5 · Views 0 · Avg Likes 5,226 · Avg Comments 277 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 37% 35-44: 10% 13-17: 5%	Largest: 25-34 (47%); next: 18-24 (37%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	UNITED STATES (63%) CANADA (7%) UNITED KINGDOM (5%) AUSTRALIA (2%) SOUTH AFRICA (2%)	Top regions: UNITED STATES (63%), CANADA (7%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 5,226 avg likes/post	best engagement: Instagram 5,226 avg likes

Top Brand Affinities

Live Nation

Score: 21.39

Coachella

Score: 12.30

Amazon Music

Score: 12.18

Akai

Score: 11.30

SoundCloud

Score: 9.60

Marni

Score: 9.14

Ableton

Score: 9.01

Urban Outfitters

Score: 8.42

Acne Studios

Score: 8.00

Glossier

Score: 7.67

Champion

Score: 7.32

Free People

Score: 7.03

Brand	Category	Score
Live Nation		21.39
Coachella		12.30
Amazon Music		12.18
Akai		11.30
SoundCloud		9.60
Marni		9.14
Ableton		9.01
Urban Outfitters		8.42
Acne Studios		8.00
Glossier		7.67
Champion		7.32
Free People		7.03
Lollapalooza		6.95
Maison Margiela		6.84
Kodak		6.52
JACQUEMUS		6.23
Stüssy		6.01
Spotify Music		5.92
MISSGUIDED		5.62
boohoo		5.53
ASOS		5.32
Coach		5.24
Beats Electronics		4.73
iHeartRadio Music Awards		4.70
Dr. Martens		4.44
Hennessy		4.39
Fenty beauty		4.00
Carhartt		3.99
MTV		3.78
Verizon		3.68
The North Face		3.57
NORDSTROM		3.56
ESPN		3.41
FashionNova		3.40
Marc Jacobs		3.39
TOM FORD		3.22
Target		3.17
Gatorade		3.17
Supreme		3.06
Fujifilm		3.06
A Game of Tones		2.97
Paramount Pictures		2.97
New Balance		2.95
Los Angeles Lakers		2.90
Polaroid		2.85
Lululemon Athletica		2.83
Airbnb		2.80
NBC		2.65
Adobe		2.55
NBA		2.51