Odetari Brand Affinity ranks highest Houston Livestock Show and Rodeo at 123.18% . Very Strong. Score DMDB 68.75% | Fanbase 60.63%

Odetari — pop artist from US.

Based in Houston, Texas, [Artist Name] is an emerging musician known for their engaging presence on social media platforms. With a strong online following,…

Odetari

Recognizable

Country: US | Gender: non-binary | Artist ID: 526193b5-89af-4750-82a4-b45ca9ec716e

Find Artist

Genres

pophyperpophip-hop & raphip-hop/rapelectronicnightcore

Influential: 68.75% Fanbase: 60.63% Trending: 72.81%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Houston Livestock Show and Rodeo • 123.18% • Very Strong

As of 2025-09-09

8,059,048

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 68.75% | Fanbase 60.63% | Trending 72.81% | CAREER STAGE: MAINSTREAM

Biography

Based in Houston, Texas, [Artist Name] is an emerging musician known for their engaging presence on social media platforms. With a strong online following, [Artist Name] actively engages with fans through Instagram, showcasing their passion for communication and connection. [Artist Name] is steadily building a presence in the music scene, utilizing social media as a tool to interact with their audience.

Report Date: 2025-09-09

Odetari resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, BRAZIL, PHILIPPINES. The demographic is heavily female (62%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 371,900 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Houston Livestock Show and Rodeo, Spinrilla, Cole Haan maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Odetari score 2.78% — Strong bucket.

Brand: Houston Livestock Show and RodeoBrand: SpinrillaBrand: Cole Haan

Followers:8,059,048

Engagements:224,220

Rate:2.8%

Posts:3,677

Avg Likes:214,349

Avg Comments:1,684

Avg Views:379,447

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,059,048 · Engagements 224,220 · Rate 2.8% Posts 3,677 · Views 379,447 · Avg Likes 214,349 · Avg Comments 1,684 · Avg Views 379,447	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 27% 13-17: 11% 35-44: 7%	Largest: 18-24 (52%); next: 25-34 (27%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	UNITED STATES (31%) BRAZIL (8%) PHILIPPINES (5%) UNITED KINGDOM (5%) INDONESIA (4%)	Top regions: UNITED STATES (31%), BRAZIL (8%), PHILIPPINES (5%)
Platform Engagement	Instagram: 150,966 avg likes/post · Tiktok: 371,900 avg views/post · Youtube: 7,547 avg views/post	Best reach: Tiktok 371,900 avg views; best engagement: Instagram 150,966 avg likes

Top Brand Affinities

Houston Livestock Show and Rodeo

Score: 123.18

Spinrilla

Score: 38.67

Cole Haan

Score: 27.61

Ariat

Score: 25.50

Corvette

Score: 22.62

Arctic Fox hair Color

Score: 18.21

Hot Topic

Score: 16.72

Arri

Score: 15.60

True Religion

Score: 15.34

Palm Angels

Score: 14.99

Pro Tools

Score: 12.79

Alphalete

Score: 12.73

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Top Brand Affinities

Brand	Category	Score
Houston Livestock Show and Rodeo		123.18
Spinrilla		38.67
Cole Haan		27.61
Ariat		25.50
Corvette		22.62
Arctic Fox hair Color		18.21
Hot Topic		16.72
Arri		15.60
True Religion		15.34
Palm Angels		14.99
Pro Tools		12.79
Alphalete		12.73
Champion		12.25
Sneaker News		11.98
Depop		11.69
Acne Studios		11.67
Audemars Piguet		11.26
Maison Margiela		10.16
Five Nights at Freddy's		9.57
Square Enix		9.38
SoundCloud		9.11
Capcom		8.76
Final Fantasy		8.51
SpeedPaint		8.17
Foot Locker		7.87
Ableton		7.64
Kickstagram		7.34
Steve Madden		7.32
Logitech		7.22
boohoo		7.21
Sole Collector		6.63
Kappa		6.35
Beats Electronics		6.02
Clash of Clans		5.86
Dr. Martens		5.80
Alexander McQueen		5.12
NBA		5.06
Urban Outfitters		4.99
Resident Evil		4.93
Sega		4.90
Barber Shop Connect		4.89
iHeartRadio Music Awards		4.78
Nice Kicks		4.69
Jimmy Choo		4.52
UGG		4.50
Burberry		4.46
FashionNova		4.19
Verizon		4.14
Balenciaga		4.13
A Game of Tones		4.02