ODESZA Brand Affinity ranks highest iHeartRaves at 95.08% . Very Strong. Score DMDB 70.56% | Fanbase 66.43%

ODESZA — electronic artist from US.

With a GRAMMY nomination under his belt, artist John Smith released his latest album, "The Last Goodbye," in [current year]. The album showcases his talent and…

ODESZA

Superstar

Country: US | Artist ID: 11e81bcc-d0ae-7b56-ae86-a0369fe50396

Find Artist

Genres

electronicelectronicchillwaveninja

Influential: 70.56% Fanbase: 66.43% Trending: 72.63%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

iHeartRaves • 95.08% • Very Strong

As of 2025-09-09

1,740,348

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 70.56% | Fanbase 66.43% | Trending 72.63% | CAREER STAGE: SUPERSTAR

Biography

With a GRAMMY nomination under his belt, artist John Smith released his latest album, "The Last Goodbye," in [current year]. The album showcases his talent and musical evolution.

Report Date: 2025-09-09

ODESZA is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, INDIA, INDONESIA. The audience is heavily male (63%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (59,050 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to iHeartRaves, Trancefamily, Coachella points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist ODESZA score 0.86% — Low bucket.

Brand: iHeartRavesBrand: TrancefamilyBrand: Coachella

Followers:1,740,348

Engagements:15,009

Rate:0.9%

Posts:1,794

Avg Likes:14,776

Avg Comments:208

Avg Views:83,889

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,740,348 · Engagements 15,009 · Rate 0.9% Posts 1,794 · Views 83,889 · Avg Likes 14,776 · Avg Comments 208 · Avg Views 83,889	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 35% 35-44: 8% 13-17: 5%	Largest: 18-24 (51%); next: 25-34 (35%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	UNITED STATES (31%) INDIA (7%) INDONESIA (4%) CANADA (4%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (31%), INDIA (7%), INDONESIA (4%)
Platform Engagement	Instagram: 13,219 avg likes/post · Tiktok: 59,050 avg views/post · Youtube: 24,839 avg views/post	Best reach: Tiktok 59,050 avg views; best engagement: Instagram 13,219 avg likes

Top Brand Affinities

iHeartRaves

Score: 95.08

Trancefamily

Score: 18.62

Coachella

Score: 16.95

Ableton

Score: 16.33

Lollapalooza

Score: 13.01

Akai

Score: 11.90

Pioneer

Score: 10.74

Pacific Northwest Wonderland

Score: 10.38

Blackmagic Design

Score: 9.99

Free People

Score: 8.33

Glossier

Score: 8.10

Coors

Score: 7.62

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Top Brand Affinities

Brand	Category	Score
iHeartRaves		95.08
Trancefamily		18.62
Coachella		16.95
Ableton		16.33
Lollapalooza		13.01
Akai		11.90
Pioneer		10.74
Pacific Northwest Wonderland		10.38
Blackmagic Design		9.99
Free People		8.33
Glossier		8.10
Coors		7.62
Bonneville		7.56
SoundCloud		6.35
Tomorrowland		5.10
Taco Bell		5.08
Verizon		5.04
Lululemon Athletica		4.80
Oculus		4.66
A Game of Tones		4.47
Anthropologie		4.43
Margaritaville		4.18
Beats Electronics		4.09
Showtime		3.99
Summit Entertainment		3.78
Gillette		3.78
Airbnb		3.71
NORDSTROM		3.71
Bellagio		3.70
Urban Outfitters		3.64
Paramount Pictures		3.55
Carhartt		3.48
Leica		3.40
The North Face		3.29
Gatorade		3.14
Polaroid		3.05
Spotify Music		3.04
GoPro		3.01
Budweiser		2.99
ASOS		2.89
Busch		2.84
Comedy Central		2.81
Tinder		2.81
NHL		2.66
Chipotle Mexican Grill		2.60
Geocaching		2.59
Target		2.56
Boeing		2.46
MTV		2.43
Sunnies Studios		2.38