OddKidOut

OddKidOut — electronic artist from US.

I create music that resonates with my personal taste, hoping it will also appeal to others.

Influence: 49.07% Fanbase: 16.73% Trending: 65.23% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 96.61% • Very Strong

As of 2025-09-09

134,818

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:51:36 UTC

Genres

electronicfuture bassvapor twitchdanceelectronic

Biography

I create music that resonates with my personal taste, hoping it will also appeal to others.

Top Brand Affinities

Report Date: 2025-09-09

OddKidOut is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, INDIA, ARGENTINA. The audience is heavily male (88%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (1,407 avg views per post); Instagram builds the community layer. Affinity data highlights Akai, Ableton, iHeartRaves, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist OddKidOut score 0.55% — Low bucket.

Brand: AkaiBrand: AbletonBrand: iHeartRaves

Followers:134,818

Engagements:739

Rate:0.5%

Posts:539

Avg Likes:733

Avg Comments:25

Avg Views:2,794

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 134,818 · Engagements 739 · Rate 0.5% Posts 539 · Views 2,794 · Avg Likes 733 · Avg Comments 25 · Avg Views 2,794	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 37% 35-44: 6% 13-17: 6%	Largest: 18-24 (49%); next: 25-34 (37%)
Gender Split	Female: 12% Male: 88% Non-binary/Other: 0%	Skews male (88%)
Top Countries	UNITED STATES (40%) INDIA (6%) ARGENTINA (4%) INDONESIA (3%) BRAZIL (3%)	Top regions: UNITED STATES (40%), INDIA (6%), ARGENTINA (4%)
Platform Engagement	Instagram: 632 avg likes/post · Tiktok: 1,387 avg views/post · Youtube: 1,407 avg views/post	Best reach: Youtube 1,407 avg views; best engagement: Instagram 632 avg likes

Top Brand Affinities

Akai

Score: 96.61

Ableton

Score: 64.98

iHeartRaves

Score: 45.19

MOOG

Score: 44.69

Phase One

Score: 38.36

Launchpad

Score: 37.28

Pro Tools

Score: 35.06

Pioneer

Score: 26.08

Akg

Score: 20.19

Trancefamily

Score: 19.19

Mixcloud

Score: 18.10

Beats Electronics

Score: 17.70

Brand	Category	Score
Akai		96.61
Ableton		64.98
iHeartRaves		45.19
MOOG		44.69
Phase One		38.36
Launchpad		37.28
Pro Tools		35.06
Pioneer		26.08
Akg		20.19
Trancefamily		19.19
Mixcloud		18.10
Beats Electronics		17.70
SoundCloud		15.67
Sennheiser		13.27
Amazon Music		10.27
Spotify Music		6.63
Coachella		5.95
iHeartRadio Music Awards		4.73
Tomorrowland		4.64
Lollapalooza		3.98
Taco Bell		3.76
Hennessy		3.69
Kodak		3.65
NBC		3.51
Stüssy		3.46
Los Angeles Lakers		3.26
Acura		3.25
Matrix		3.25
Leica		3.16
Sneakerhead		3.12
Gundam		2.97
Adobe		2.93
ESPN		2.90
Fujifilm		2.87
MTV		2.82
A Game of Tones		2.81
Comedy Central		2.76
NFL		2.76
Supreme		2.63
Urban Outfitters		2.55
Carhartt		2.46
Budweiser		2.43
Sony		2.41
GoPro		2.40
Monster Beverage		2.37
Red Bull		2.32
League of Legends		2.25
musical.ly		2.23
Chrysler		2.21
NBA		2.06