Odd Mob

Odd Mob — electronic artist from AU.

Brisbane-based artist Odd Mob, also known as Harry Hope, is celebrated for his ability to innovate across genres and embrace unconventional sounds. In 2024, he…

Influence: 55.96% Fanbase: 36.59% Trending: 65.65% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Pioneer • 65.62% • Very Strong

As of 2025-09-09

150,087

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:47 UTC

Genres

electronichousedanceelectronictech houseaustralianaussietronica

Biography

Brisbane-based artist Odd Mob, also known as Harry Hope, is celebrated for his ability to innovate across genres and embrace unconventional sounds. In 2024, he achieved significant milestones such as a sold-out headline show at the Hollywood Palladium, performances at major festivals like Tomorrowland and EDC Las Vegas, and a successful European tour featuring collaborations with renowned artists like Swedish House Mafia and Sean Paul.

As Odd Mob enters 2025, his momentum shows no signs of waning. With upcoming North American tours, branded headline shows, a Las Vegas residency at Wynn, and festival appearances worldwide, he continues to solidify his position as a standout figure in the electronic music scene.

Top Brand Affinities

Report Date: 2025-09-09

Odd Mob indexes high with fans in the 18-24 range in UNITED STATES, GERMANY, CANADA. The skew is heavily male (82%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 28,600 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Pioneer, Ableton, Mixcloud, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Odd Mob when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Odd Mob score 8.82% — Very Strong bucket.

Brand: PioneerBrand: AbletonBrand: Mixcloud

Followers:150,087

Engagements:13,232

Rate:8.8%

Posts:1,024

Avg Likes:12,889

Avg Comments:339

Avg Views:36,407

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 150,087 · Engagements 13,232 · Rate 8.8% Posts 1,024 · Views 36,407 · Avg Likes 12,889 · Avg Comments 339 · Avg Views 36,407	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 37% 35-44: 12% 45-64: 3%	Largest: 18-24 (45%); next: 25-34 (37%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	UNITED STATES (27%) GERMANY (9%) CANADA (9%) AUSTRALIA (7%) POLAND (7%)	Top regions: UNITED STATES (27%), GERMANY (9%), CANADA (9%)
Platform Engagement	Instagram: 9,907 avg likes/post · Tiktok: 28,600 avg views/post · Youtube: 7,807 avg views/post	Best reach: Tiktok 28,600 avg views; best engagement: Instagram 9,907 avg likes

Top Brand Affinities

Pioneer

Score: 65.62

Ableton

Score: 59.50

Mixcloud

Score: 50.81

Phase One

Score: 38.76

SoundCloud

Score: 27.42

Trancefamily

Score: 24.58

Tomorrowland

Score: 19.55

Akai

Score: 16.40

MOOG

Score: 15.66

Qantas

Score: 12.97

Vegemite

Score: 12.80

Sennheiser

Score: 10.80

Brand	Category	Score
Pioneer		65.62
Ableton		59.50
Mixcloud		50.81
Phase One		38.76
SoundCloud		27.42
Trancefamily		24.58
Tomorrowland		19.55
Akai		16.40
MOOG		15.66
Qantas		12.97
Vegemite		12.80
Sennheiser		10.80
Amazon Music		10.18
Coachella		9.97
Sunnies Studios		9.89
Spotify Music		8.62
Pro Tools		8.21
Beats Electronics		7.54
Lollapalooza		7.34
Holden		6.91
Kmart		6.13
Jagermeister		5.56
Smirnoff		5.53
Stüssy		5.04
Red Bull		4.75
Tinder		4.04
Emporium		3.74
MTV		2.94
NHL		2.54
McLaren		2.53
Monster Beverage		2.39
Aperol		2.39
GoPro		2.16
Jack Daniels		2.09
Polaroid		2.08
Kodak		2.07
Mazda		2.02
Showtime		2.00
Paramount Pictures		1.99
Budweiser		1.95
Chrysler		1.93
Guinness		1.92
The Olympic Games		1.87
Subaru		1.83
A Game of Tones		1.77
Supreme		1.70
KFC		1.58
Grand Theft Auto		1.52
Heineken		1.52
Bentley		1.49

Official Profiles

Artist: Odd Mob

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Odd Mob today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-29)

Total: 5,382,569

PLATFORM

TOTAL

[+]

Spotify

5,211,564

96.82%

[+]

Pandora

138,185

2.57%

[+]

Yandex

30,532

0.57%

[+]

Audiomack

2,288

0.04%

[+]

Anghami

0.00%

[+]

Jiosaavn

0.00%

[+]

Last.fm

0.00%

[+]

Tidal

0.00%

[+]

YouTube Artist

0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2025-12-29 03:00 UTC	Lost Paradise 2025	Glenworth Valley	Sydney, Australia	—
2025-12-31 02:00 UTC	Decadence AZ 2025	Phoenix Raceway	Avondale, United States	—