Octopizzo

Octopizzo — pop artist from KE.

Octopizzo, a pioneering hip-hop artist and activist hailing from the slums of Kibera, Nairobi, has garnered numerous national and international accolades…

Influence: 51.98% Fanbase: 42.36% Trending: 56.79% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 27.59% • Very Strong

As of 2025-09-08

5,118,869

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 19:51:20 UTC

Genres

popkenyan pophip-hop & raphip-hop/rapkenyan hip hopcontemporary hip hophip hoptrapafricangengetonebenga

Biography

Octopizzo, a pioneering hip-hop artist and activist hailing from the slums of Kibera, Nairobi, has garnered numerous national and international accolades throughout his career. With a discography of seven albums, including the genre-blending "Next Year" and his latest release, "Lamu Nights," Octopizzo consistently pushes the boundaries of music. His dynamic energy and passion shine through in his work, serving as a testament to the importance of self-belief and the pursuit of success. Beyond his music, Octopizzo utilizes his platform to advocate for development and socio-economic equality for marginalized communities.

To learn more about Octopizzo and his music, visit his official website at http://octopizzo.com/.

Top Brand Affinities

Report Date: 2025-09-08

Octopizzo cuts through with 18-24 & 25-34 audiences and consistency across KENYA, BRAZIL, TüRKIYE. A heavily male (85%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 1,332,948 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Palm Angels, Airtel, Hennessy, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Octopizzo score 3.07% — Very Strong bucket.

Brand: Palm AngelsBrand: AirtelBrand: Hennessy

Followers:5,118,869

Engagements:156,938

Rate:3.1%

Posts:2,749

Avg Likes:154,765

Avg Comments:2,860

Avg Views:1,560,748

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,118,869 · Engagements 156,938 · Rate 3.1% Posts 2,749 · Views 1,560,748 · Avg Likes 154,765 · Avg Comments 2,860 · Avg Views 1,560,748	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 43% 35-44: 5% 13-17: 4%	Largest: 18-24 (47%); next: 25-34 (43%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	KENYA (56%) BRAZIL (22%) TüRKIYE (13%) UNITED STATES (7%) INDONESIA (7%)	Top regions: KENYA (56%), BRAZIL (22%), TüRKIYE (13%)
Platform Engagement	Instagram: 103,610 avg likes/post · Tiktok: 227,800 avg views/post · Youtube: 1,332,948 avg views/post	Best reach: Youtube 1,332,948 avg views; best engagement: Instagram 103,610 avg likes

Top Brand Affinities

Palm Angels

Score: 27.59

Airtel

Score: 11.96

Hennessy

Score: 9.27

Champion

Score: 8.67

Alexander McQueen

Score: 7.44

Clarks

Score: 7.28

Kappa

Score: 6.30

Timberland

Score: 5.67

Fanta

Score: 5.41

Monster Beverage

Score: 4.07

The North Face

Score: 3.97

Vogue

Score: 3.35

Brand	Category	Score
Palm Angels		27.59
Airtel		11.96
Hennessy		9.27
Champion		8.67
Alexander McQueen		7.44
Clarks		7.28
Kappa		6.30
Timberland		5.67
Fanta		5.41
Monster Beverage		4.07
The North Face		3.97
Vogue		3.35
Colgate		3.12
Los Angeles Lakers		2.47
Moschino		2.33
Sneakerhead		2.27
MTV		2.23
Burberry		2.16
FOREX		2.11
Reebok		1.91
Converse		1.80
A Game of Tones		1.75
Versace		1.73
Calvin Klein		1.56
Land Rover		1.53
GIVENCHY		1.52
New Balance		1.49
musical.ly		1.45
Rolex		1.40
Guinness		1.34
Balenciaga		1.30
Supreme		1.29
Polo Ralph Lauren		1.29
Huawei		1.27
National Geographic		1.25
Google		1.17
BBC		1.16
Lexus		1.14
SoundCloud		1.14
FashionNova		1.10
Gucci		1.09
Tesla Motors		1.07
Spotify Music		1.01
Xiaomi		1.01
Adobe		1.00
Mazda		0.99
UFC		0.98
H&M		0.96
Samsung Group		0.94
Levi's		0.90