Octo Octa

Octo Octa — pop artist from US.

Maya Bouldry-Morrison, known as Octo Octa, is a prominent underground house music producer who debuted in the early 2010s with releases on 100% Silk before…

Influence: 52.36% Fanbase: 28.26% Trending: 64.41% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 130.98% • Very Strong

As of 2025-09-09

84,750

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:55:39 UTC

Genres

popart poptranspopalternativeescape roomelectronicelectronicelectronicamicrohousefloat housebass musicfuture garageoutsider househousedeep house

Biography

Maya Bouldry-Morrison, known as Octo Octa, is a prominent underground house music producer who debuted in the early 2010s with releases on 100% Silk before evolving into a breakbeat-heavy sound showcased on releases like Resonant Body. She co-founded the T4T LUV NRG label with partner Eris Drew, and the duo often collaborates on tracks and performances, including their Fabric Presents mix CD. Bouldry-Morrison's musical journey began in high school, and she transitioned from IDM to house music, signing with 100% Silk in 2011 and releasing albums like Between Two Selves.

Octo Octa continued her musical exploration with releases on various labels post-100% Silk, including Argot and Running Back, before coming out as transgender in 2015. Her second album, Where Are We Going?, released on HNYTRX in 2017, showcased a breakbeat-heavy sound. Collaborations with Eris Drew, such as the acclaimed 2018 EP and the 2019 split single Day After a Night with U/Stars & Water, further solidified her presence in the electronic music scene. Octo Octa's 2023 trancey Dreams of a Dancefloor EP continues to captivate audiences with her hypnotic sound.

Top Brand Affinities

Report Date: 2025-09-09

Octo Octa is already in the conversation with 25-34 & 35-44 audiences in UNITED STATES, UNITED KINGDOM, GERMANY. The audience is heavily male (65%), so brand cues around fashion, access, and lifestyle earn attention. Instagram produces steady reach (1,094 avg likes per post); Instagram confirms credibility in-thread. Affinity proximity to Mixcloud, MOOG, Ableton points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Octo Octa score 1.29% — Moderate bucket.

Brand: MixcloudBrand: MOOGBrand: Ableton

Followers:84,750

Engagements:1,094

Rate:1.3%

Posts:420

Avg Likes:1,094

Avg Comments:28

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 84,750 · Engagements 1,094 · Rate 1.3% Posts 420 · Views 0 · Avg Likes 1,094 · Avg Comments 28 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 35-44: 29% 18-24: 14% 45-64: 7%	Largest: 25-34 (49%); next: 35-44 (29%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (30%) UNITED KINGDOM (16%) GERMANY (7%) SPAIN (5%) BRAZIL (4%)	Top regions: UNITED STATES (30%), UNITED KINGDOM (16%), GERMANY (7%)
Platform Engagement	Instagram: 1,094 avg likes/post	best engagement: Instagram 1,094 avg likes

Top Brand Affinities

Mixcloud

Score: 130.98

MOOG

Score: 65.53

Ableton

Score: 47.69

Pioneer

Score: 30.54

SoundCloud

Score: 25.47

Akai

Score: 22.54

Grindr

Score: 15.71

Sennheiser

Score: 11.79

Jean Paul Gaultier

Score: 10.07

Tate Modern

Score: 9.55

Tomorrowland

Score: 6.16

Coachella

Score: 5.69

Brand	Category	Score
Mixcloud		130.98
MOOG		65.53
Ableton		47.69
Pioneer		30.54
SoundCloud		25.47
Akai		22.54
Grindr		15.71
Sennheiser		11.79
Jean Paul Gaultier		10.07
Tate Modern		9.55
Tomorrowland		6.16
Coachella		5.69
Spotify Music		5.58
Garnier		5.03
Beats Electronics		4.77
Showtime		4.26
Kodak		3.77
Polaroid		3.76
Carhartt		3.71
Lollapalooza		3.63
Tinder		3.47
Stüssy		3.44
Dr. Martens		3.39
Aperol		3.10
Guinness		2.97
Emporium		2.85
Airbnb		2.83
Warner Bros		2.44
Pantone Inc		2.41
Fujifilm		2.41
Vogue		2.38
Paramount Pictures		2.24
Paypal		2.18
Red Bull		2.02
Heineken		1.97
Budweiser		1.92
Prada		1.91
Sunnies Studios		1.85
BBC		1.78
Balenciaga		1.68
The North Face		1.66
Versace		1.61
ASICS		1.57
Yves Saint Laurent		1.44
Cadillac		1.44
Pepsi		1.42
The Olympic Games		1.41
Adobe		1.30
New Balance		1.27
Pixar		1.26