Ocie Elliott
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
271,981
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:05:09 UTC
Genres
Biography
Formed in 2017, Ocie Elliott gained recognition through intimate YouTube covers and performances alongside notable artists. Their music has been featured on popular TV shows, showcasing their growing influence in the indie folk scene. The duo's 2020 releases, In That Room and Tracks EP, reflect a period of creative productivity amidst the challenges of the global pandemic, embodying a sense of tranquility and introspection that resonates with listeners.
Ocie Elliott reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, CANADA, BRAZIL. The demographic tilt is heavily male (56%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 38,044 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Arc'teryx, Pacific Northwest Wonderland, Air Canada suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 271,981 · Engagements 4,668 · Rate 1.7% Posts 714 · Views 53,244 · Avg Likes 4,482 · Avg Comments 146 · Avg Views 53,244 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 38% 25-34: 37% 35-44: 13% 45-64: 8% |
Largest: 18-24 (38%); next: 25-34 (37%) |
| Gender Split |
Female: 44% Male: 56% Non-binary/Other: 0% |
Skews male (56%) |
| Top Countries |
UNITED STATES (22%) CANADA (11%) BRAZIL (10%) GERMANY (5%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (22%), CANADA (11%), BRAZIL (10%) |
| Platform Engagement | Instagram: 2,851 avg likes/post · Tiktok: 15,200 avg views/post · Youtube: 38,044 avg views/post | Best reach: Youtube 38,044 avg views; best engagement: Instagram 2,851 avg likes |
Top Brand Affinities
Arc'teryx
Pacific Northwest Wonderland
Air Canada
Scotiabank
Free People
Amazon Music
Lululemon Athletica
New Line Cinema
Anthropologie
MamaBear
Billabong
Airbnb
| Brand | Category | Score |
|---|---|---|
| Arc'teryx | 24.97 | |
| Pacific Northwest Wonderland | 24.48 | |
| Air Canada | 15.70 | |
| Scotiabank | 11.36 | |
| Free People | 8.17 | |
| Amazon Music | 7.61 | |
| Lululemon Athletica | 7.59 | |
| New Line Cinema | 5.97 | |
| Anthropologie | 5.94 | |
| MamaBear | 5.80 | |
| Billabong | 5.44 | |
| Airbnb | 5.03 | |
| Travelstoke | 4.90 | |
| Coors | 4.86 | |
| Ableton | 4.79 | |
| The North Face | 4.09 | |
| Kodak | 4.05 | |
| Spotify Music | 3.98 | |
| Leica | 3.66 | |
| Budweiser | 3.60 | |
| Summit Entertainment | 3.41 | |
| Fujifilm | 3.28 | |
| Showtime | 3.20 | |
| Urban Outfitters | 3.10 | |
| Geocaching | 3.06 | |
| Sunnies Studios | 3.06 | |
| NHL | 3.05 | |
| Carhartt | 3.04 | |
| Polaroid | 3.02 | |
| Baileys | 2.99 | |
| Guinness | 2.93 | |
| Aperol | 2.65 | |
| Babybump | 2.62 | |
| National Geographic | 2.53 | |
| Coachella | 2.41 | |
| Costco | 2.39 | |
| Paramount Pictures | 2.38 | |
| Lush | 2.35 | |
| A Game of Tones | 2.26 | |
| Dr. Martens | 2.23 | |
| Lollapalooza | 2.19 | |
| Tinder | 2.17 | |
| GoPro | 2.09 | |
| Target | 2.09 | |
| The Olympic Games | 2.00 | |
| Levi's | 1.90 | |
| SoundCloud | 1.84 | |
| Sony | 1.67 | |
| Activision Blizzard | 1.62 | |
| Vans | 1.58 |
Official Profiles
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LoginArtist: Ocie Elliott
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 03:00 UTC | Ocie Elliott, Plàsi | Lav 2 | Lisbon, Portugal | |
| 2026-01-31 03:00 UTC | Ocie Elliott | The Tivoli | Fortitude Valley, Australia | |
| 2026-02-02 03:00 UTC | Ocie Elliott | The Northern | Byron Bay, Australia | |
| 2026-02-05 03:30 UTC | Ocie Elliott | Hamilton Station Hotel | Newcastle, Australia | |
| 2026-02-06 04:00 UTC | Ocie Elliott | City Recital Hall | Sydney, Australia | |
| 2026-02-07 03:30 UTC | Ocie Elliott | Northcote Theatre | Melbourne, Australia | |
| 2026-02-09 03:00 UTC | Ocie Elliott | Barwon Heads Hotel | Barwon Heads, Australia | |
| 2026-04-19 02:00 UTC | Bluebird Music Festival 2026 | Macky Auditorium Concert Hall | Boulder, United States | — |















