Ocean Alley
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
915,145
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:05:37 UTC
Genres
Biography
As one of Australia's most dynamic touring acts, Ocean Alley has garnered international acclaim with sold-out shows across North America, Europe, UK, and New Zealand. They have graced major festivals like Splendour In The Grass, Bluesfest, Falls Festival, and triple j One Night Stand in Australia, and delivered memorable performances at Reading & Leeds (UK), BottleRock (USA), and Sziget (HUN) overseas.
Ocean Alley commands interest from 18-24 & 25-34 audiences in AUSTRALIA, UNITED STATES, BRAZIL. With a heavily male (62%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (8,222 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Vegemite, Kmart, Sunnies Studios points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 915,145 · Engagements 6,767 · Rate 0.7% Posts 2,403 · Views 12,205 · Avg Likes 6,703 · Avg Comments 78 · Avg Views 12,205 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 50% 25-34: 34% 35-44: 7% 13-17: 6% |
Largest: 18-24 (50%); next: 25-34 (34%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
AUSTRALIA (29%) UNITED STATES (14%) BRAZIL (8%) UNITED KINGDOM (5%) NEW ZEALAND (5%) |
Top regions: AUSTRALIA (29%), UNITED STATES (14%), BRAZIL (8%) |
| Platform Engagement | Instagram: 5,619 avg likes/post · Tiktok: 8,222 avg views/post · Youtube: 3,983 avg views/post | Best reach: Tiktok 8,222 avg views; best engagement: Instagram 5,619 avg likes |
Top Brand Affinities
Vegemite
Kmart
Sunnies Studios
Qantas
Billabong
Quiksilver
New Line Cinema
Woolworths
Holden
Volcom
Champion
BALMAIN
| Brand | Category | Score |
|---|---|---|
| Vegemite | 24.28 | |
| Kmart | 13.86 | |
| Sunnies Studios | 13.29 | |
| Qantas | 9.70 | |
| Billabong | 9.68 | |
| Quiksilver | 8.54 | |
| New Line Cinema | 8.53 | |
| Woolworths | 7.80 | |
| Holden | 5.63 | |
| Volcom | 5.52 | |
| Champion | 5.30 | |
| BALMAIN | 3.96 | |
| Urban Outfitters | 3.89 | |
| Hurley | 3.79 | |
| Aperol | 3.73 | |
| Coachella | 3.67 | |
| Emporium | 3.58 | |
| Stüssy | 3.25 | |
| Gatorade | 3.25 | |
| Carhartt | 3.12 | |
| Polaroid | 3.04 | |
| McLaren | 2.92 | |
| Guinness | 2.69 | |
| GoPro | 2.65 | |
| Dr. Martens | 2.64 | |
| Kodak | 2.61 | |
| Tinder | 2.55 | |
| Spotify Music | 2.48 | |
| Geocaching | 2.34 | |
| Lollapalooza | 2.26 | |
| ASOS | 2.18 | |
| Showtime | 2.13 | |
| Lush | 2.09 | |
| SoundCloud | 2.06 | |
| Vans | 1.99 | |
| H&M | 1.83 | |
| shein | 1.82 | |
| Budweiser | 1.78 | |
| Airbnb | 1.67 | |
| Chrysler | 1.64 | |
| Toyota | 1.62 | |
| The North Face | 1.60 | |
| The Olympic Games | 1.60 | |
| Oakley | 1.59 | |
| Gymshark | 1.57 | |
| Harley-Davidson | 1.55 | |
| Mazda | 1.52 | |
| New Balance | 1.51 | |
| SheInside | 1.50 | |
| Fujifilm | 1.43 |
Official Profiles
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LoginArtist: Ocean Alley
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-25 00:30 UTC | Listen Out 2026 | Catani Gardens | Saint Kilda, Australia | |
| 2026-01-31 00:30 UTC | Nothing But Thieves, Rainbow Kitten Surprise, Ocean Alley, Ruby Fields | Brisbane Showgrounds | City of Brisbane, Australia | |
| 2026-02-01 01:30 UTC | Nothing But Thieves, Rainbow Kitten Surprise, Ocean Alley, Ruby Fields | The Domain | Sydney, Australia | |
| 2026-02-21 08:00 UTC | Ocean Alley | Fremantle Esplanade Park | Fremantle, Australia | |
| 2026-02-22 01:00 UTC | Laneway Festival 2026 | St Jerome's Laneway Festival | Fremantle, Australia | |
| 2026-02-23 01:00 UTC | Good Day Sunshine 2026 | Barnard Park | Busselton, Australia | |
| 2026-02-28 02:00 UTC | Ocean Alley, Skegss, Don West | Spark Arena | Auckland, New Zealand | |
| 2026-02-28 03:00 UTC | Electric Avenue Music Festival 2026 | Hagley Park | Christchurch, New Zealand | — |
