Obskür
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
121,468
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 08:04:42 UTC
Genres
Biography
With a growing fanbase of 660,000 monthly Spotify listeners and 10,000 daily Soundcloud streams, Obskür’s rise to the top is imminent. Supported by industry giants such as Annie Mac, Eats Everything, and Pete Tong, the duo’s future looks promising with collaborations on the horizon.
Obskür commands interest from 18-24 & 25-34 audiences in IRELAND, FRANCE, UNITED STATES. With a heavily male (80%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (9,513 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Mixcloud, Pioneer, Ableton points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 121,468 · Engagements 3,806 · Rate 3.1% Posts 794 · Views 14,106 · Avg Likes 3,720 · Avg Comments 82 · Avg Views 14,106 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 57% 25-34: 28% 35-44: 8% 13-17: 5% |
Largest: 18-24 (57%); next: 25-34 (28%) |
| Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
| Top Countries |
IRELAND (27%) FRANCE (14%) UNITED STATES (14%) UNITED KINGDOM (12%) BRAZIL (5%) |
Top regions: IRELAND (27%), FRANCE (14%), UNITED STATES (14%) |
| Platform Engagement | Instagram: 2,485 avg likes/post · Tiktok: 9,513 avg views/post · Youtube: 4,593 avg views/post | Best reach: Tiktok 9,513 avg views; best engagement: Instagram 2,485 avg likes |
Top Brand Affinities
Mixcloud
Pioneer
Ableton
Motel Rocks
SoundCloud
Trancefamily
Warner Music
Amazon Music
MOOG
Akai
Sennheiser
ITV
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 135.41 | |
| Pioneer | 94.87 | |
| Ableton | 58.05 | |
| Motel Rocks | 37.33 | |
| SoundCloud | 34.75 | |
| Trancefamily | 30.25 | |
| Warner Music | 23.81 | |
| Amazon Music | 21.39 | |
| MOOG | 21.20 | |
| Akai | 18.13 | |
| Sennheiser | 17.05 | |
| ITV | 16.78 | |
| Tomorrowland | 16.43 | |
| Guinness | 12.13 | |
| Carlsberg | 11.95 | |
| Stüssy | 10.99 | |
| Spotify Music | 10.80 | |
| Vauxhall | 9.06 | |
| Ryanair | 8.05 | |
| Beats Electronics | 8.03 | |
| Smirnoff | 7.39 | |
| Coachella | 7.29 | |
| River Island | 6.96 | |
| boohoo | 6.67 | |
| Stone Island | 6.50 | |
| Tesco | 6.06 | |
| MISSGUIDED | 5.99 | |
| Selfridges | 5.63 | |
| Heineken | 5.45 | |
| Bacardi | 4.51 | |
| BBC | 4.42 | |
| ASOS | 4.38 | |
| Lollapalooza | 3.63 | |
| Harrods | 3.11 | |
| Red Bull | 3.05 | |
| Dr. Martens | 2.94 | |
| Carhartt | 2.86 | |
| Tinder | 2.79 | |
| Garnier | 2.67 | |
| Primark | 2.66 | |
| Showtime | 2.57 | |
| Urban Outfitters | 2.46 | |
| Bershka | 2.37 | |
| Monster Beverage | 2.36 | |
| Kodak | 2.33 | |
| The North Face | 2.26 | |
| Gymshark | 2.24 | |
| Topshop | 2.19 | |
| UFC | 2.05 | |
| Chrysler | 2.03 |
Official Profiles
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LoginArtist: Obskür
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
