Obscura
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
137,041
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:37:26 UTC
Genres
Biography
In 2025, Obscura will continue to demonstrate their musical prowess with A Sonication, embarking on high-caliber tours across Europe, North America, and Asia, with plans to expand to Australia, Latin America, and beyond. Their dedication to pushing boundaries and evolving their sound is evident in the album, proving that persistence and enterprising minds can take them to the next level in the world of extreme metal.
Obscura draws 25-34 & 18-24 audiences and holds attention in UNITED STATES, BRAZIL, INDONESIA. The skew is heavily male (90%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 1,116 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Impericon, Ampeg, FromSoftware makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 137,041 · Engagements 294 · Rate 0.2% Posts 1,447 · Views 1,116 · Avg Likes 293 · Avg Comments 3 · Avg Views 1,116 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 35% 35-44: 14% 45-64: 4% |
Largest: 25-34 (45%); next: 18-24 (35%) |
| Gender Split |
Female: 10% Male: 90% Non-binary/Other: 0% |
Skews male (90%) |
| Top Countries |
UNITED STATES (19%) BRAZIL (8%) INDONESIA (6%) MEXICO (6%) CANADA (4%) |
Top regions: UNITED STATES (19%), BRAZIL (8%), INDONESIA (6%) |
| Platform Engagement | Instagram: 263 avg likes/post · Youtube: 1,116 avg views/post | Best reach: Youtube 1,116 avg views; best engagement: Instagram 263 avg likes |
Top Brand Affinities
Impericon
Ampeg
FromSoftware
Akg
Sennheiser
Bloodborne
Metal Gear Solid
Pro Tools
Amazon Music
Konami
Capcom
Fallout
| Brand | Category | Score |
|---|---|---|
| Impericon | 81.48 | |
| Ampeg | 81.05 | |
| FromSoftware | 35.23 | |
| Akg | 23.06 | |
| Sennheiser | 20.22 | |
| Bloodborne | 19.78 | |
| Metal Gear Solid | 18.73 | |
| Pro Tools | 13.92 | |
| Amazon Music | 11.72 | |
| Konami | 9.29 | |
| Capcom | 8.87 | |
| Fallout | 8.09 | |
| Square Enix | 7.88 | |
| Resident Evil | 7.69 | |
| Sega | 7.34 | |
| Final Fantasy | 7.14 | |
| Jagermeister | 7.01 | |
| Spotify Music | 7.00 | |
| Mortal Kombat | 6.43 | |
| God of War | 6.25 | |
| Bandai Namco | 6.23 | |
| Diablo | 6.06 | |
| The Witcher | 6.01 | |
| Ableton | 5.49 | |
| Paco Rabanne | 5.17 | |
| Bethesda Softworks | 5.09 | |
| Pilsner Urquell | 4.81 | |
| Movistar | 4.52 | |
| Jack Daniels | 4.25 | |
| Comedy Central | 3.92 | |
| Nintendo | 3.85 | |
| Columbia Pictures | 3.73 | |
| SoundCloud | 3.62 | |
| Taco Bell | 3.58 | |
| Nvidia | 3.47 | |
| Omega | 3.40 | |
| Star Wars | 3.35 | |
| MTV | 3.31 | |
| Monster Beverage | 3.10 | |
| PlayStation | 3.03 | |
| Yamaha | 2.92 | |
| Activision Blizzard | 2.91 | |
| Warner Bros | 2.90 | |
| NHL | 2.76 | |
| Gundam | 2.67 | |
| Harley-Davidson | 2.56 | |
| Matrix | 2.48 | |
| Xbox | 2.47 | |
| Budweiser | 2.43 | |
| Ubisoft | 2.43 |
Official Profiles
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LoginArtist: Obscura
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
