Oboy Brand Affinity ranks highest Accor Hotels at 53.98% . Very Strong. Score DMDB 59.82% | Fanbase 49.37%

Oboy — pop artist from FR.

Oboy has released a new single titled "quali," the first track from his upcoming album "olyboy." The song captures a gentle, melancholic mood reminiscent of a…

Oboy

Recognizable

Country: FR | Gender: male | Artist ID: 11e83fea-1052-7a50-8e05-aa1c026db3d8

Find Artist

Genres

poppop urbainehip-hop & raphip-hop/rapfrench hip hoprap francaiship hoptrap

Influential: 59.82% Fanbase: 49.37% Trending: 65.04%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 53.98% • Very Strong

As of 2025-09-09

1,122,526

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 59.82% | Fanbase 49.37% | Trending 65.04% | CAREER STAGE: MAINSTREAM

Biography

Oboy has released a new single titled "quali," the first track from his upcoming album "olyboy." The song captures a gentle, melancholic mood reminiscent of a summer evening.

Report Date: 2025-09-09

Oboy connects with 18-24 & 25-34 audiences and shows durable traction across FRANCE, BELGIUM, MOROCCO. With a heavily male (68%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 58,500 avg views per post; Instagram adds dependable engagement depth. Overlap with Accor Hotels, Le coq sportif, JACQUEMUS highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Oboy moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Oboy score 2.24% — Strong bucket.

Brand: Accor HotelsBrand: Le coq sportifBrand: JACQUEMUS

Followers:1,122,526

Engagements:25,187

Rate:2.2%

Posts:99

Avg Likes:24,713

Avg Comments:221

Avg Views:98,053

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,122,526 · Engagements 25,187 · Rate 2.2% Posts 99 · Views 98,053 · Avg Likes 24,713 · Avg Comments 221 · Avg Views 98,053	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 28% 13-17: 9% 35-44: 4%	Largest: 18-24 (58%); next: 25-34 (28%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	FRANCE (67%) BELGIUM (5%) MOROCCO (4%) MADAGASCAR (3%) CANADA (3%)	Top regions: FRANCE (67%), BELGIUM (5%), MOROCCO (4%)
Platform Engagement	Instagram: 17,034 avg likes/post · Tiktok: 58,500 avg views/post · Youtube: 39,553 avg views/post	Best reach: Tiktok 58,500 avg views; best engagement: Instagram 17,034 avg likes

Top Brand Affinities

Accor Hotels

Score: 53.98

Le coq sportif

Score: 33.08

JACQUEMUS

Score: 17.87

Palm Angels

Score: 17.60

Sandro

Score: 13.85

Foot Locker

Score: 13.14

Champion

Score: 12.58

Lacoste

Score: 12.15

Ricard

Score: 11.85

Longchamp

Score: 11.80

Galeries Lafayette

Score: 11.78

Stüssy

Score: 11.13

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Top Brand Affinities

Brand	Category	Score
Accor Hotels		53.98
Le coq sportif		33.08
JACQUEMUS		17.87
Palm Angels		17.60
Sandro		13.85
Foot Locker		13.14
Champion		12.58
Lacoste		12.15
Ricard		11.85
Longchamp		11.80
Galeries Lafayette		11.78
Stüssy		11.13
Dsquared		10.95
Ellesse		10.59
Zalando		9.54
Carhartt		9.33
Acne Studios		8.99
ASOS		7.72
KARL LAGERFELD		7.60
MISSGUIDED		7.49
Bershka		7.27
Moncler		6.97
SoundCloud		6.81
boohoo		6.75
Garnier		6.68
Stone Island		6.50
Maison Margiela		6.46
Supreme		6.33
Pull&Bear		6.21
The North Face		6.17
Calzedonia		6.04
Vivienne Westwood		6.01
Balenciaga		5.21
Kappa		5.16
Ableton		4.99
Polo Ralph Lauren		4.86
KENZO		4.71
Kodak		4.54
Loewe		4.30
BALMAIN		4.06
Puma		3.87
Nike		3.78
Kiko		3.73
Calvin Klein		3.56
Hennessy		3.50
Versace		3.48
ASICS		3.46
Urban Outfitters		3.30
Levi's		3.17
Dr. Martens		3.15