Objekt

Objekt — electronic artist from DE.

Berlin-based producer Objekt, also known as TJ Hertz, crafts innovative electronic music that blends elements of post-dubstep, electro, IDM, and techno. His…

Influence: 52.63% Fanbase: 29.02% Trending: 64.43% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 120.27% • Very Strong

As of 2025-09-09

62,555

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:30:36 UTC

Genres

electronicelectronicbass musicdeconstructed clubfuture garageoutsider housemandibletechnodowntempo

Biography

Berlin-based producer Objekt, also known as TJ Hertz, crafts innovative electronic music that blends elements of post-dubstep, electro, IDM, and techno. His debut album Flatland and subsequent releases like Cocoon Crush and Objekt #5 showcase his boundary-pushing sound design and ability to ignite dancefloors with tracks like "Theme from Q" and "Chicken Garaage." Hertz's unique approach to music production stems from his diverse musical background and engineering studies, leading to a distinct sonic identity that sets him apart in the electronic music scene.

Hertz's journey as Objekt began with acclaimed early releases like Objekt #1 and Objekt #2, drawing influences from British dubstep and Berlin techno. His evolving sound, characterized by intricate rhythms and experimental textures, has earned him recognition on labels like Hessle Audio and Pan. With a penchant for pushing the limits of technology in music-making, Objekt continues to captivate audiences with his genre-defying compositions and daring sonic explorations, cementing his status as a trailblazer in the electronic music landscape.

Top Brand Affinities

Report Date: 2025-09-09

Objekt reaches 25-34 & 35-44 audiences concentrated in UNITED KINGDOM, UNITED STATES, GERMANY. The demographic tilt is heavily male (75%), making the message easy to tune without losing breadth. Instagram delivers the top exposure at 2,013 avg likes per post, and Instagram maintains ongoing rapport. Affinity proximity to Mixcloud, MOOG, Ableton suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Objekt score 3.22% — Very Strong bucket.

Brand: MixcloudBrand: MOOGBrand: Ableton

Followers:62,555

Engagements:2,013

Rate:3.2%

Posts:149

Avg Likes:2,013

Avg Comments:42

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 62,555 · Engagements 2,013 · Rate 3.2% Posts 149 · Views 0 · Avg Likes 2,013 · Avg Comments 42 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 52% 35-44: 24% 18-24: 18% 45-64: 4%	Largest: 25-34 (52%); next: 35-44 (24%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	UNITED KINGDOM (26%) UNITED STATES (12%) GERMANY (9%) ITALY (4%) SPAIN (4%)	Top regions: UNITED KINGDOM (26%), UNITED STATES (12%), GERMANY (9%)
Platform Engagement	Instagram: 2,013 avg likes/post	best engagement: Instagram 2,013 avg likes

Top Brand Affinities

Mixcloud

Score: 120.27

MOOG

Score: 61.94

Ableton

Score: 58.41

SoundCloud

Score: 28.70

Pioneer

Score: 25.63

Akai

Score: 20.89

Marcelle

Score: 19.58

Sennheiser

Score: 14.74

Tate Modern

Score: 11.39

Acne Studios

Score: 9.31

Atmos

Score: 7.71

Vauxhall

Score: 7.63

Brand	Category	Score
Mixcloud		120.27
MOOG		61.94
Ableton		58.41
SoundCloud		28.70
Pioneer		25.63
Akai		20.89
Marcelle		19.58
Sennheiser		14.74
Tate Modern		11.39
Acne Studios		9.31
Atmos		7.71
Vauxhall		7.63
Stone Island		7.31
Maison Margiela		5.82
Garnier		5.46
Spotify Music		5.43
Beats Electronics		5.00
Kodak		4.71
Stüssy		4.34
Carhartt		4.32
Holden		4.28
Olympus		4.11
Coachella		4.00
Oculus		3.80
Abercrombie & Fitch		3.68
Tomorrowland		3.47
Warner Bros		3.31
Campari		3.22
Guinness		3.21
Tinder		3.12
Intel		3.06
BALMAIN		2.91
Showtime		2.88
Emporium		2.75
Tesco		2.62
BBC		2.61
Polaroid		2.56
Fujifilm		2.51
Dr. Martens		2.36
Matrix		2.31
Sunnies Studios		2.30
Lollapalooza		2.26
Pantone Inc		2.16
Heineken		2.08
ASICS		2.01
Prada		1.94
Nokia		1.92
Aperol		1.83
Budweiser		1.80
Paramount Pictures		1.74