Obituary
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
467,712
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 20:34:48 UTC
Genres
Biography
After a period of inactivity, Obituary returned in 2005 with "Frozen in Time," followed by albums like "Xecutioners Return" and "Darkest Day." Despite lineup shifts and challenges, the band continued to evolve, achieving chart success with "Inked in Blood" and critical acclaim with their self-titled release in 2017. Obituary's longevity and ability to adapt showcased their enduring impact on the death metal genre.
Obituary maintains consistent pull among 25-34 & 18-24 audiences across UNITED STATES, BRAZIL, MEXICO. The audience leans heavily male (86%), so brand cues around style and status perform well. The clearest reach is on Youtube with 10,554 avg views per post; Instagram functions as the community touchpoint. Affinity with Impericon, Ampeg, FromSoftware makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 467,712 · Engagements 2,872 · Rate 0.6% Posts 2,031 · Views 10,554 · Avg Likes 2,846 · Avg Comments 80 · Avg Views 10,554 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 31% 35-44: 20% 45-64: 6% |
Largest: 25-34 (40%); next: 18-24 (31%) |
| Gender Split |
Female: 14% Male: 86% Non-binary/Other: 0% |
Skews male (86%) |
| Top Countries |
UNITED STATES (19%) BRAZIL (13%) MEXICO (5%) RUSSIA (4%) UNITED KINGDOM (4%) |
Top regions: UNITED STATES (19%), BRAZIL (13%), MEXICO (5%) |
| Platform Engagement | Instagram: 2,269 avg likes/post · Youtube: 10,554 avg views/post | Best reach: Youtube 10,554 avg views; best engagement: Instagram 2,269 avg likes |
Top Brand Affinities
Impericon
Ampeg
FromSoftware
Live Nation
Metal Gear Solid
Akg
Bloodborne
Sennheiser
Amazon Music
Pilsner Urquell
God of War
Jagermeister
| Brand | Category | Score |
|---|---|---|
| Impericon | 53.25 | |
| Ampeg | 40.35 | |
| FromSoftware | 26.23 | |
| Live Nation | 20.34 | |
| Metal Gear Solid | 14.69 | |
| Akg | 14.38 | |
| Bloodborne | 14.28 | |
| Sennheiser | 11.10 | |
| Amazon Music | 7.41 | |
| Pilsner Urquell | 7.08 | |
| God of War | 6.97 | |
| Jagermeister | 6.87 | |
| Mortal Kombat | 6.45 | |
| Movistar | 6.20 | |
| Hot Topic | 5.97 | |
| Capcom | 5.68 | |
| Jack Daniels | 5.51 | |
| Spotify Music | 5.00 | |
| Fallout | 4.88 | |
| Bandai Namco | 4.71 | |
| Coors | 4.56 | |
| Bethesda Softworks | 4.43 | |
| The Witcher | 4.41 | |
| Comedy Central | 4.27 | |
| Resident Evil | 4.06 | |
| Sega | 4.03 | |
| Monster Beverage | 3.91 | |
| Dr. Martens | 3.83 | |
| MTV | 3.67 | |
| Columbia Pictures | 3.67 | |
| Star Wars | 3.37 | |
| AMC | 3.25 | |
| Warner Bros | 3.18 | |
| Harley-Davidson | 3.11 | |
| NHL | 3.07 | |
| Budweiser | 2.92 | |
| WWE | 2.90 | |
| Nintendo | 2.90 | |
| Hot Wheels | 2.73 | |
| Gundam | 2.72 | |
| Transformers | 2.59 | |
| Heineken | 2.55 | |
| PlayStation | 2.43 | |
| Ubisoft | 2.37 | |
| Activision Blizzard | 2.21 | |
| DC Entertainment | 2.18 | |
| McLaren | 2.14 | |
| SoundCloud | 2.11 | |
| Paramount Pictures | 2.07 | |
| Cadillac | 2.06 |
Official Profiles
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LoginArtist: Obituary
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-09 03:00 UTC | Obituary, Lord Executioner | Ace of Spades Club | Bogota, Colombia | |
| 2026-02-11 03:00 UTC | Obituary | Centro de Convenciones Kantaro Teatro | Lima, Peru | |
| 2026-02-14 03:00 UTC | Obituary | club segundo piso | Valparaíso, Chile | |
| 2026-02-15 03:00 UTC | Obituary, Lord Executioner | Teatro Cariola | Santiago, Chile | |
| 2026-02-16 03:00 UTC | Obituary, Lord Executioner | La Bodeguita de Nicanor | Concepcion, Chile | |
| 2026-02-18 03:00 UTC | Obituary, Lord Executioner | Live Era | Montevideo, Uruguay | |
| 2026-02-19 03:00 UTC | Obituary, Lord Executioner, Morferus | EL TEATRITO | comuna 1, Argentina | |
| 2026-02-21 03:00 UTC | Obituary, Lord Executioner | Mister Rock | Belo Horizonte, Brazil | |
| 2026-02-21 08:00 UTC | Overload Beer Fest 2026 | Carioca Club - Pinheiros | São Paulo, Brazil | — |
| 2026-02-23 03:00 UTC | Obituary, Lord Executioner | Tork n' Roll | Curitiba, Brazil | |
| 2026-02-25 03:00 UTC | Obituary, Lord Executioner | Agyto | Rio de Janeiro, Brazil | |
| 2026-02-26 03:00 UTC | Obituary, Lord Executioner | Toinha Brasil Show | Brasília, Brazil | |
| 2026-03-29 00:00 UTC | Obituary, High on Fire, Acid Bath, Necrofier | White Oak Music Hall - Lawn | Houston, United States |
