Obie Trice Brand Affinity ranks highest MR PORTER at 72.60% . Very Strong. Score DMDB 62.21% | Fanbase 49.62%

Obie Trice — hip-hop & rap artist from US.

Obie Trice, a Detroit rapper born in 1977, emerged from the city's rap scene in the early 2000s. He gained recognition as an affiliate of Eminem and signed to…

Obie Trice

Recognizable

Country: US | Gender: male | Artist ID: 11e81bca-09da-ee08-9f01-a0369fe50396

Find Artist

Genres

hip-hop & raphip-hop/raprapcontemporary hip hophip hop

Influential: 62.21% Fanbase: 49.62% Trending: 68.50%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

MR PORTER • 72.60% • Very Strong

As of 2025-09-09

297,998

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 62.21% | Fanbase 49.62% | Trending 68.50% | CAREER STAGE: MAINSTREAM

Biography

Obie Trice, a Detroit rapper born in 1977, emerged from the city's rap scene in the early 2000s. He gained recognition as an affiliate of Eminem and signed to Shady Records, releasing his debut album Cheers in 2003. Trice's raw, irreverent style resonated with fans and the album achieved platinum status.

Following a near-fatal shooting in 2006, Trice released his second album, Second Round's on Me, in August of the same year. He later departed from Shady Records in 2008, launching his own label, Black Market Entertainment. Trice continued to release music, with notable collaborations including production by Dr. Dre and guest appearances by Eminem. His fifth album, The Fifth, was released in 2019.

Report Date: 2025-09-09

Obie Trice engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, UNITED KINGDOM, BRAZIL. The fan base skews heavily male (85%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (35,671 avg views per post), while Youtube keeps conversation loops active. Affinity patterns cluster around MR PORTER, Akai, Live Nation, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Obie Trice score 0.55% — Low bucket.

Brand: MR PORTERBrand: AkaiBrand: Live Nation

Followers:297,998

Engagements:1,633

Rate:0.5%

Posts:1,465

Avg Likes:1,512

Avg Comments:138

Avg Views:35,671

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 297,998 · Engagements 1,633 · Rate 0.5% Posts 1,465 · Views 35,671 · Avg Likes 1,512 · Avg Comments 138 · Avg Views 35,671	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 48% 18-24: 36% 35-44: 12% 13-17: 3%	Largest: 25-34 (48%); next: 18-24 (36%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	UNITED STATES (32%) UNITED KINGDOM (8%) BRAZIL (5%) CANADA (5%) AUSTRALIA (4%)	Top regions: UNITED STATES (32%), UNITED KINGDOM (8%), BRAZIL (5%)
Platform Engagement	Instagram: 271 avg likes/post · Youtube: 35,671 avg views/post	Best reach: Youtube 35,671 avg views; best engagement: Youtube 1,241 avg likes

Top Brand Affinities

MR PORTER

Score: 72.60

Akai

Score: 21.21

Live Nation

Score: 20.71

Pro Tools

Score: 16.41

Amazon Music

Score: 15.98

iHeartRadio Music Awards

Score: 11.45

Beats Electronics

Score: 10.91

SoundCloud

Score: 9.53

ESPN

Score: 9.15

Hennessy

Score: 8.81

New Era

Score: 8.63

MTV

Score: 8.36

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Top Brand Affinities

Brand	Category	Score
MR PORTER		72.60
Akai		21.21
Live Nation		20.71
Pro Tools		16.41
Amazon Music		15.98
iHeartRadio Music Awards		11.45
Beats Electronics		10.91
SoundCloud		9.53
ESPN		9.15
Hennessy		8.81
New Era		8.63
MTV		8.36
CNN		7.56
Champion		7.19
Foot Locker		6.66
Sega		6.60
Pontiac		6.52
NFL		6.27
Mortal Kombat		6.18
Ableton		6.08
Spotify Music		5.85
NBA		5.81
Los Angeles Lakers		5.79
Rockstar Games		5.62
Capcom		5.42
Power Rangers		5.02
Sneakerhead		4.94
Timberland		4.59
UFC		4.37
Comedy Central		4.27
Universal		4.25
NHL		4.20
NBC		4.18
Columbia Pictures		3.87
WWE		3.85
Taco Bell		3.83
Kodak		3.81
G-shock		3.64
Holden		3.63
Carhartt		3.34
Nickelodeon		3.17
Warner Bros		3.14
Monster Beverage		3.12
Budweiser		2.81
Jack Daniels		2.72
Chrysler		2.72
Call of Duty		2.68
Cadillac		2.68
Matrix		2.59
Supreme		2.58