Oberhofer
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
3,430
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-27 04:11:52 UTC
Genres
Biography
In addition to his successful music career, Oberhofer has proven himself as a sought-after composer for film and television projects, as well as a skilled instrumentalist on recordings by notable artists such as Katy Perry, King Princess, and Willow Smith. With a diverse portfolio that includes numerous synch placements and a reputation for delivering innovative soundscapes, Oberhofer continues to push boundaries in the music industry. His upcoming third LP, titled Smothered, is set to be released on November 12 through Telefono, further solidifying his position as a dynamic and influential figure in contemporary music.
Oberhofer cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, BRAZIL, CANADA. A heavily male (56%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 96,528 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with leading lifestyle names, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,430 · Engagements 887 · Rate 25.9% Posts 56 · Views 96,528 · Avg Likes 845 · Avg Comments 50 · Avg Views 96,528 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 60% 25-34: 26% 13-17: 7% 35-44: 6% |
Largest: 18-24 (60%); next: 25-34 (26%) |
| Gender Split |
Female: 44% Male: 56% Non-binary/Other: 0% |
Skews male (56%) |
| Top Countries |
UNITED STATES (36%) BRAZIL (12%) CANADA (5%) FRANCE (5%) ARGENTINA (3%) |
Top regions: UNITED STATES (36%), BRAZIL (12%), CANADA (5%) |
| Platform Engagement | Instagram: 7 avg likes/post · Youtube: 96,528 avg views/post | Best reach: Youtube 96,528 avg views; best engagement: Youtube 838 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Oberhofer
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















