Oberhofer

Oberhofer

Country: US

Influence: 53.59% Fanbase: 32.40% Trending: 64.18% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-09

3,430

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-27 04:11:52 UTC

Genres

popbrooklyn indieindie poppopalternativealternative

Biography

Brad Oberhofer, a versatile composer, producer, and musician hailing from Brooklyn, NY and Tacoma, WA, gained recognition in the music industry with his albums Time Capsules II (2012) and Chronovision (2015). His eclectic sound and captivating performances at renowned music festivals and TV shows like Coachella, Lollapalooza, and The Late Show with David Letterman have garnered critical acclaim from prestigious publications such as Billboard, Rolling Stone, and The Guardian. In response to the global pandemic in 2020, Oberhofer used his talent to provide solace by performing 115 consecutive nights of improvised piano on Instagram Live, showcasing his dedication to connecting with audiences in a meaningful way.

In addition to his successful music career, Oberhofer has proven himself as a sought-after composer for film and television projects, as well as a skilled instrumentalist on recordings by notable artists such as Katy Perry, King Princess, and Willow Smith. With a diverse portfolio that includes numerous synch placements and a reputation for delivering innovative soundscapes, Oberhofer continues to push boundaries in the music industry. His upcoming third LP, titled Smothered, is set to be released on November 12 through Telefono, further solidifying his position as a dynamic and influential figure in contemporary music.

Oberhofer Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Oberhofer cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, BRAZIL, CANADA. A heavily male (56%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 96,528 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with leading lifestyle names, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Oberhofer score 25.86%Very Strong bucket.
Followers:3,430
Engagements:887
Rate:25.9%
Posts:56
Views:96,528
Avg Likes:845
Avg Comments:50
Avg Views:96,528

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 3,430 · Engagements 887 · Rate 25.9%
Posts 56 · Views 96,528 · Avg Likes 845 · Avg Comments 50 · Avg Views 96,528
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 60%
25-34: 26%
13-17: 7%
35-44: 6%
Largest: 18-24 (60%); next: 25-34 (26%)
Gender Split Female: 44%
Male: 56%
Non-binary/Other: 0%
Skews male (56%)
Top Countries UNITED STATES (36%)
BRAZIL (12%)
CANADA (5%)
FRANCE (5%)
ARGENTINA (3%)
Top regions: UNITED STATES (36%), BRAZIL (12%), CANADA (5%)
Platform Engagement Instagram: 7 avg likes/post · Youtube: 96,528 avg views/post Best reach: Youtube 96,528 avg views; best engagement: Youtube 838 avg likes

Top Brand Affinities

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Brand Category Score
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Official Profiles

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Artist: Oberhofer

Date Range: 2025-12-27 → 2025-12-27
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

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