O-Town
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
210,048
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:06:26 UTC
Genres
Biography
O-Town keeps 25-34 & 18-24 audiences engaged throughout UNITED STATES, PHILIPPINES, UNITED KINGDOM. The composition is heavily female (62%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 3,083 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Live Nation, Betsey Johnson, E! News supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 210,048 · Engagements 1,166 · Rate 0.6% Posts 1,144 · Views 3,083 · Avg Likes 1,152 · Avg Comments 76 · Avg Views 3,083 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 36% 35-44: 12% 13-17: 4% |
Largest: 25-34 (45%); next: 18-24 (36%) |
| Gender Split |
Female: 62% Male: 38% Non-binary/Other: 0% |
Skews female (62%) |
| Top Countries |
UNITED STATES (40%) PHILIPPINES (22%) UNITED KINGDOM (4%) CANADA (4%) BRAZIL (4%) |
Top regions: UNITED STATES (40%), PHILIPPINES (22%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 1,044 avg likes/post · Youtube: 3,083 avg views/post | Best reach: Youtube 3,083 avg views; best engagement: Instagram 1,044 avg likes |
Top Brand Affinities
Live Nation
Betsey Johnson
E! News
Alex and Ani
Dancing with the Stars
T-Mobile
FabFitFun
BOXYCHARM
Influenster
Kohl's
iHeartRadio Music Awards
Jetblue Airways
| Brand | Category | Score |
|---|---|---|
| Live Nation | 51.44 | |
| Betsey Johnson | 30.48 | |
| E! News | 24.12 | |
| Alex and Ani | 21.49 | |
| Dancing with the Stars | 17.63 | |
| T-Mobile | 17.37 | |
| FabFitFun | 16.52 | |
| BOXYCHARM | 14.55 | |
| Influenster | 13.73 | |
| Kohl's | 13.20 | |
| iHeartRadio Music Awards | 10.79 | |
| Jetblue Airways | 10.73 | |
| HBO Max | 10.39 | |
| Walgreens | 9.82 | |
| Dollar Tree | 9.59 | |
| Marshalls | 9.54 | |
| ULTA Beauty | 9.17 | |
| WW | 8.95 | |
| MTV | 8.95 | |
| Amazon Music | 8.89 | |
| Publix | 8.59 | |
| SeneGence | 8.58 | |
| HomeGoods | 8.40 | |
| FOX | 8.14 | |
| Hot Topic | 8.13 | |
| Bath & Body Works | 7.79 | |
| Macy's | 7.77 | |
| Target | 7.74 | |
| T.J. Maxx | 7.33 | |
| American Airlines | 7.31 | |
| Gillette | 7.09 | |
| MamaBear | 7.04 | |
| MATTEL | 6.99 | |
| Verizon | 6.93 | |
| NBC | 6.85 | |
| DreamWorks | 6.82 | |
| Power Rangers | 6.76 | |
| Reese's | 6.72 | |
| Dunkin' Donuts | 6.67 | |
| Nickelodeon | 6.54 | |
| Barbie | 6.41 | |
| Taco Bell | 6.31 | |
| Kate Spade | 6.26 | |
| ALDI | 6.03 | |
| Cheesecake Factory | 5.97 | |
| Free People | 5.79 | |
| OLD NAVY | 5.78 | |
| Gerber | 5.72 | |
| AMC | 5.59 | |
| Tim Hortons | 5.49 |
Official Profiles
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LoginArtist: O-Town
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-19 04:00 UTC | O-Town, LFO, Ryan Cabrera, POP 2000 Tour, Chris Kirkpatrick | Rhythm City Casino Resort | Davenport, United States | |
| 2025-12-19 08:00 UTC | David Cook, O-Town, LFO, Ryan Cabrera, Chris Kirkpatrick | Des Plaines Theater | Des Plaines, United States | |
| 2025-12-20 04:00 UTC | David Cook, O-Town, LFO, Ryan Cabrera, POP 2000 Tour | The Des Plaines Theatre | Des Plaines, United States |
