O Terno

O Terno — pop artist from BR.

O Terno is a Brazilian rock band known for their eclectic sound that blends rock, pop, and tropical influences. The trio, formed in São Paulo in 2009, gained…

Influence: 53.36% Fanbase: 33.92% Trending: 63.08% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

OSGEMEOS • 59.17% • Very Strong

As of 2025-09-08

386,768

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:39:30 UTC

Genres

popbrazilian indierockbrazilian rockrockpop rocklatinmpb

Biography

O Terno is a Brazilian rock band known for their eclectic sound that blends rock, pop, and tropical influences. The trio, formed in São Paulo in 2009, gained popularity for their unique approach to songwriting and their energetic live performances. With catchy melodies and introspective lyrics, O Terno has carved out a niche for themselves in the Brazilian music scene, drawing in a diverse fanbase with their dynamic and genre-defying music.

Top Brand Affinities

Report Date: 2025-09-08

O Terno connects with 18-24 & 25-34 audiences and shows durable traction across BRAZIL, PORTUGAL, UNITED STATES. With a male-leaning (52%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 51,768 avg views per post; Instagram adds dependable engagement depth. Overlap with OSGEMEOS, Lollapalooza, Citi highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: O Terno moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist O Terno score 2.27% — Strong bucket.

Brand: OSGEMEOSBrand: LollapaloozaBrand: Citi

Followers:386,768

Engagements:8,774

Rate:2.3%

Posts:1,831

Avg Likes:8,487

Avg Comments:293

Avg Views:51,768

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 386,768 · Engagements 8,774 · Rate 2.3% Posts 1,831 · Views 51,768 · Avg Likes 8,487 · Avg Comments 293 · Avg Views 51,768	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 30% 13-17: 6% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (30%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	BRAZIL (94%) PORTUGAL (2%) UNITED STATES (1%) SPAIN (0%) UNITED KINGDOM (0%)	Top regions: BRAZIL (94%), PORTUGAL (2%), UNITED STATES (1%)
Platform Engagement	Instagram: 4,450 avg likes/post · Youtube: 51,768 avg views/post	Best reach: Youtube 51,768 avg views; best engagement: Instagram 4,450 avg likes

Top Brand Affinities

OSGEMEOS

Score: 59.17

Lollapalooza

Score: 27.57

Citi

Score: 19.45

Banco Bradesco

Score: 16.99

Lojas Renner

Score: 16.26

Riachuelo

Score: 15.55

Akg

Score: 14.75

Itaipava

Score: 14.31

Boticario

Score: 8.95

Rapha

Score: 7.24

Vodafone

Score: 6.93

Spotify Music

Score: 5.95

Brand	Category	Score
OSGEMEOS		59.17
Lollapalooza		27.57
Citi		19.45
Banco Bradesco		16.99
Lojas Renner		16.26
Riachuelo		15.55
Akg		14.75
Itaipava		14.31
Boticario		8.95
Rapha		7.24
Vodafone		6.93
Spotify Music		5.95
Amstel		5.88
Heineken		5.00
Ableton		4.86
Pfizer		4.31
Budweiser		3.28
Kodak		3.19
SoundCloud		2.55
Pantone Inc		2.53
Faber-Castell		2.36
Fujifilm		2.26
Tinder		2.15
Renault		1.98
DC Entertainment		1.89
Polaroid		1.76
Netflix		1.65
Pixar		1.50
Coachella		1.50
Star Wars		1.46
Warner Bros		1.39
Pandora		1.36
Airbnb		1.27
HBO		1.26
Adobe		1.21
Pepsi		1.19
musical.ly		1.12
Nintendo		1.09
Converse		1.09
Sony		1.09
Canon		1.02
Amazon		1.00
Beats Electronics		0.98
Guinness		0.98
Xiaomi		0.94
SheInside		0.89
Lego		0.89
GoPro		0.86
Marvel Entertainment		0.86
Vogue		0.86