Nyno Vargas

Nyno Vargas — pop artist from ES.

Nyno Vargas, nacido en Las 613 en Burjassot, Valencia, ha forjado una trayectoria musical única al fusionar diferentes géneros y defender un estilo personal…

Influence: 51.88% Fanbase: 30.95% Trending: 62.34% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

El Corte Ingles • 27.33% • Very Strong

As of 2025-09-08

2,379,532

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:30:41 UTC

Genres

popspanish poppop flamencohip-hop & rapspanish hip hophip hoplatinflamenco urbanorumba

Biography

Nyno Vargas, nacido en Las 613 en Burjassot, Valencia, ha forjado una trayectoria musical única al fusionar diferentes géneros y defender un estilo personal alejado de clichés. Desde el lanzamiento de su demo "Desde Las 613" en 2009, ha ganado popularidad gracias a sus videos virales y exitosas giras por España. Con éxitos como "El Efecto Nyno" en 2015 y "Esa Historia" en 2016, ha alcanzado múltiples veces el primer puesto en ventas, culminando con "Dicen De Mí" en 2018 y "Continuará" en 2021. En 2025, cerrará su trilogía musical con "El Efecto Nyno FIN", marcando un nuevo comienzo en su carrera.

A lo largo de los años, Nyno Vargas ha desafiado las limitaciones musicales, creando un estilo distintivo que lo ha catapultado al éxito en la escena musical española. Originario de un entorno flamenco en Las 613, ha sabido incorporar influencias diversas, logrando un sonido identificable y original. Con una serie de éxitos en ventas como "El Efecto Nyno" y "Esa Historia", ha consolidado su posición como uno de los artistas más destacados de la música urbana en España. Con el lanzamiento de "El Efecto Nyno FIN" en 2025, cierra un capítulo en su carrera para dar paso a nuevas oportunidades y evolución artística.

Top Brand Affinities

Report Date: 2025-09-08

Nyno Vargas performs best with fans in the 18-24 range, concentrated in SPAIN, MEXICO, PERU. Audience composition is male-leaning (52%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 213,300 avg views per post, with Tiktok providing steady community replies and saves. Brand adjacency trends toward El Corte Ingles, Seat, Suavecito, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Nyno Vargas is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nyno Vargas score 1.15% — Moderate bucket.

Brand: El Corte InglesBrand: SeatBrand: Suavecito

Followers:2,379,532

Engagements:27,439

Rate:1.2%

Posts:2,534

Avg Likes:25,227

Avg Comments:615

Avg Views:239,582

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,379,532 · Engagements 27,439 · Rate 1.2% Posts 2,534 · Views 239,582 · Avg Likes 25,227 · Avg Comments 615 · Avg Views 239,582	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 30% 35-44: 8% 13-17: 8%	Largest: 18-24 (52%); next: 25-34 (30%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	SPAIN (84%) MEXICO (2%) PERU (2%) FRANCE (1%) UNITED STATES (1%)	Top regions: SPAIN (84%), MEXICO (2%), PERU (2%)
Platform Engagement	Instagram: 11,064 avg likes/post · Tiktok: 213,300 avg views/post · Youtube: 26,282 avg views/post	Best reach: Tiktok 213,300 avg views; best engagement: Tiktok 13,050 avg likes

Top Brand Affinities

El Corte Ingles

Score: 27.33

Seat

Score: 17.76

Suavecito

Score: 15.72

Oysho

Score: 15.49

TOUS

Score: 13.94

VidaSana

Score: 12.45

Calzedonia

Score: 11.26

Iberostar Hotels & Resorts

Score: 8.44

Pull&Bear

Score: 8.30

Primark

Score: 7.24

Stradivarius

Score: 6.82

Loewe

Score: 5.83

Brand	Category	Score
El Corte Ingles		27.33
Seat		17.76
Suavecito		15.72
Oysho		15.49
TOUS		13.94
VidaSana		12.45
Calzedonia		11.26
Iberostar Hotels & Resorts		8.44
Pull&Bear		8.30
Primark		7.24
Stradivarius		6.82
Loewe		5.83
Kiko		4.80
Patek Philippe		4.45
Carrefour		4.31
Bershka		3.57
Lancôme		3.56
Alfa Romeo		3.47
AliExpress		3.37
Nivea		3.28
Opel		3.21
shein		3.21
Citroen		3.11
Herbalife		3.06
Monster Beverage		2.85
Hollister Co		2.85
Garnier		2.79
KENZO		2.79
Ducati		2.76
Guess		2.59
SheInside		2.52
Montblanc		2.44
ASOS		2.42
Cafecito		2.35
Hermès		2.35
Maserati		2.18
UFC		2.08
Tinder		2.04
FashionNova		2.03
Calvin Klein		2.03
Renault		1.99
Peugeot		1.94
Bugatti		1.89
Tomorrowland		1.87
Zara		1.81
Rolex		1.80
Michael Kors		1.79
Levi's		1.75
Puma		1.72
Yves Saint Laurent		1.68