Nyashinski

Nyashinski — pop artist from KE.

Nyashinski rose to fame as a member of the celebrated hip-hop trio Kleptomaniax before embarking on a successful solo career in the 2010s. Formed in 1999…

Influence: 59.79% Fanbase: 56.61% Trending: 61.38% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 20.33% • Very Strong

As of 2025-09-08

1,660,065

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:02:49 UTC

Genres

poppopkenyan popmainstream pophip-hop & raphip-hop/rapkenyan hip hopafricanazontobeatsbongo flavagengetone

Biography

Nyashinski rose to fame as a member of the celebrated hip-hop trio Kleptomaniax before embarking on a successful solo career in the 2010s. Formed in 1999 during their time at Nairobi School, Kleptomaniax gained popularity for their kapuka style, blending rap with dance-pop, and released their debut album M4E in 2005. After a hiatus, Nyashinski returned in 2016 with a series of hit singles and released his solo album Lucky You in 2020, showcasing his lyrical prowess and diverse musical range.

Nyashinski, born Nyamari Ongegu, along with Roba and Collo, achieved critical acclaim with Kleptomaniax, receiving accolades at the Chat Awards and Kisima Music Awards. Nyashinski's solo career saw him experimenting with various genres, from the gospel-inspired "Mungu Pekee" to the Afro-pop and hip-hop fusion in "Marathon Runner." Lucky You, released in 2020, features a mix of uplifting tunes and gritty street tracks, solidifying Nyashinski's position as a versatile and talented artist.

Top Brand Affinities

Report Date: 2025-09-08

Nyashinski indexes high with fans in the 25-34 range in KENYA, TANZANIA, UNITED STATES. The skew is heavily male (70%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 493,546 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Palm Angels, Airtel, Johnnie Walker, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Nyashinski when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nyashinski score 1.32% — Moderate bucket.

Brand: Palm AngelsBrand: AirtelBrand: Johnnie Walker

Followers:1,660,065

Engagements:21,929

Rate:1.3%

Posts:105

Avg Likes:21,193

Avg Comments:856

Avg Views:576,946

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,660,065 · Engagements 21,929 · Rate 1.3% Posts 105 · Views 576,946 · Avg Likes 21,193 · Avg Comments 856 · Avg Views 576,946	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 49% 18-24: 42% 35-44: 5% 13-17: 3%	Largest: 25-34 (49%); next: 18-24 (42%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	KENYA (74%) TANZANIA (8%) UNITED STATES (6%) UGANDA (2%) GHANA (2%)	Top regions: KENYA (74%), TANZANIA (8%), UNITED STATES (6%)
Platform Engagement	Instagram: 11,490 avg likes/post · Tiktok: 83,400 avg views/post · Youtube: 493,546 avg views/post	Best reach: Youtube 493,546 avg views; best engagement: Instagram 11,490 avg likes

Top Brand Affinities

Palm Angels

Score: 20.33

Airtel

Score: 16.67

Johnnie Walker

Score: 10.25

Hennessy

Score: 4.11

Hublot

Score: 3.78

Monster Beverage

Score: 3.57

Intel

Score: 3.31

Lenovo

Score: 3.31

Colgate

Score: 3.17

Timberland

Score: 2.64

Sunnies Studios

Score: 2.19

Sprite

Score: 1.94

Brand	Category	Score
Palm Angels		20.33
Airtel		16.67
Johnnie Walker		10.25
Hennessy		4.11
Hublot		3.78
Monster Beverage		3.57
Intel		3.31
Lenovo		3.31
Colgate		3.17
Timberland		2.64
Sunnies Studios		2.19
Sprite		1.94
Red Bull		1.80
Balenciaga		1.74
Land Rover		1.73
Supreme		1.70
FashionNova		1.58
Los Angeles Lakers		1.58
Beats Electronics		1.47
Polo Ralph Lauren		1.47
Subaru		1.44
Sneakerhead		1.39
Adobe		1.38
Vogue		1.31
Forever 21		1.30
Lexus		1.28
Versace		1.23
Airbnb		1.20
Coca-Cola		1.19
Toyota		1.13
Samsung Group		1.10
Rolex		1.10
Burberry		1.03
Heineken		1.03
SoundCloud		1.02
The Olympic Games		1.01
Calvin Klein		1.00
Gucci		0.99
Vans		0.99
Prada		0.96
H&M		0.95
Lamborghini		0.92
Pepsi		0.92
Puma		0.91
Guinness		0.91
Spotify Music		0.90
Nikon		0.87
Nissan		0.85
HBO		0.83
Google		0.82