Nusrat Fateh Ali Khan

Nusrat Fateh Ali Khan — pop artist from PK.

Nusrat Fateh Ali Khan, born on October 13, 1948, in Lyallpur, Pakistan, was a prominent qawwal known as the "Brightest Star in Qawwali." He began recording in…

Influence: 65.60% Fanbase: 62.44% Trending: 67.19% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Qatar Airways • 8.71% • Very Strong

As of 2025-10-01

3,521,664

Social Media Followers

As of 2025-10-01

00:00:00

Hours Airplay

2025-12-07 11:30:08 UTC

Genres

popdesi popasianfilmiindian fusionqawwaliother asian musicothersworldwideworldmiddle easternsufifolk & traditionalpakistani folk

Biography

Nusrat Fateh Ali Khan, born on October 13, 1948, in Lyallpur, Pakistan, was a prominent qawwal known as the "Brightest Star in Qawwali." He began recording in 1973 and released over 50 albums on various labels worldwide between 1973 and 1993. While his traditional work was highly regarded, his later experimental and remix albums received mixed reactions from fans and critics.

Real World Records played a significant role in introducing Khan to a non-Indian audience, with the release of "Mustt Mustt" in 1990. Despite controversy over his modernized approach, Khan's talent in traditional qawwali singing remained unparalleled. In 1994, he took greater control of his career but passed away on August 16, 1997, leaving behind a legacy of posthumous releases.

Top Brand Affinities

Report Date: 2025-10-01

Nusrat Fateh Ali Khan is a clear fit for 18-24 & 25-34 audiences with strength across INDIA, PAKISTAN, BANGLADESH. The audience is heavily male (89%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (12,600 avg views per post); Instagram builds the community layer. Affinity data highlights Qatar Airways, PlayerUnknown's Battlegrounds, Mahindra, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nusrat Fateh Ali Khan score 0.69% — Low bucket.

Brand: Qatar AirwaysBrand: PlayerUnknown's BattlegroundsBrand: Mahindra

Followers:3,521,664

Engagements:24,394

Rate:0.7%

Posts:1,342

Avg Likes:24,340

Avg Comments:147

Avg Views:18,729

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,521,664 · Engagements 24,394 · Rate 0.7% Posts 1,342 · Views 18,729 · Avg Likes 24,340 · Avg Comments 147 · Avg Views 18,729	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 39% 35-44: 6% 13-17: 5%	Largest: 18-24 (49%); next: 25-34 (39%)
Gender Split	Female: 11% Male: 89% Non-binary/Other: 0%	Skews male (89%)
Top Countries	INDIA (61%) PAKISTAN (24%) BANGLADESH (3%) UNITED STATES (3%) UNITED KINGDOM (2%)	Top regions: INDIA (61%), PAKISTAN (24%), BANGLADESH (3%)
Platform Engagement	Instagram: 23,756 avg likes/post · Tiktok: 12,600 avg views/post · Youtube: 6,129 avg views/post	Best reach: Tiktok 12,600 avg views; best engagement: Instagram 23,756 avg likes

Top Brand Affinities

Qatar Airways

Score: 8.71

PlayerUnknown's Battlegrounds

Score: 6.43

Mahindra

Score: 5.47

Marriott

Score: 5.28

Nescafé

Score: 3.55

Emporium

Score: 3.47

Snapseed

Score: 3.43

G-shock

Score: 3.06

musical.ly

Score: 2.88

Beats Electronics

Score: 2.48

Versace

Score: 2.42

KTM

Score: 2.15

Brand	Category	Score
Qatar Airways		8.71
PlayerUnknown's Battlegrounds		6.43
Mahindra		5.47
Marriott		5.28
Nescafé		3.55
Emporium		3.47
Snapseed		3.43
G-shock		3.06
musical.ly		2.88
Beats Electronics		2.48
Versace		2.42
KTM		2.15
Polo Ralph Lauren		2.12
Ubisoft		2.08
National Geographic		2.07
Travelgram		2.06
BBC		2.01
Lacoste		1.92
Gymshark		1.90
A Game of Tones		1.76
UFC		1.75
Armani		1.66
The Olympic Games		1.65
Nikon		1.60
Ray-Ban		1.58
Rolex		1.51
Land Rover		1.50
Canon		1.50
KFC		1.48
Jaguar		1.44
Levi's		1.43
Yamaha		1.42
Showtime		1.42
Puma		1.41
Mazda		1.25
Zara		1.23
Grand Theft Auto		1.23
McLaren		1.21
Balenciaga		1.20
WWE		1.20
Harley-Davidson		1.16
Pepsi		1.15
Xiaomi		1.14
Adobe		1.14
FashionNova		1.13
Huawei		1.11
Fujifilm		1.08
Dodge		1.08
H&M		1.06
Coca-Cola		1.03