Nura
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
553,824
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 08:06:04 UTC
Genres
Biography
Nura builds repeat engagement among 18-24 & 25-34 audiences throughout GERMANY, AUSTRIA, SWITZERLAND. With a female-leaning (50%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (174,131 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Impericon, Edeka, Commerzbank point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 553,824 · Engagements 10,826 · Rate 2.0% Posts 315 · Views 174,131 · Avg Likes 10,551 · Avg Comments 360 · Avg Views 174,131 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 28% 13-17: 10% 35-44: 6% |
Largest: 18-24 (55%); next: 25-34 (28%) |
| Gender Split |
Female: 50% Male: 50% Non-binary/Other: 0% |
Skews female (50%) |
| Top Countries |
GERMANY (84%) AUSTRIA (5%) SWITZERLAND (2%) UNITED STATES (2%) SPAIN (1%) |
Top regions: GERMANY (84%), AUSTRIA (5%), SWITZERLAND (2%) |
| Platform Engagement | Instagram: 6,701 avg likes/post · Youtube: 174,131 avg views/post | Best reach: Youtube 174,131 avg views; best engagement: Instagram 6,701 avg likes |
Top Brand Affinities
Impericon
Edeka
Commerzbank
Alpha Industries
KaDeWe
Gamescom
Ellesse
Zalando
Augustiner Helles
Braun
Hummel
Beck`s
| Brand | Category | Score |
|---|---|---|
| Impericon | 56.06 | |
| Edeka | 32.80 | |
| Commerzbank | 30.46 | |
| Alpha Industries | 29.84 | |
| KaDeWe | 27.59 | |
| Gamescom | 25.54 | |
| Ellesse | 15.71 | |
| Zalando | 14.13 | |
| Augustiner Helles | 14.03 | |
| Braun | 13.81 | |
| Hummel | 13.11 | |
| Beck`s | 12.71 | |
| Rossmann | 11.82 | |
| Nakd | 11.24 | |
| BH Cosmetics | 7.63 | |
| Thermomix | 7.01 | |
| KARL LAGERFELD | 6.59 | |
| Lidl | 6.23 | |
| Haribo | 6.09 | |
| Lufthansa | 5.86 | |
| essie | 5.05 | |
| Lacoste | 4.75 | |
| Fila | 4.75 | |
| Dunkin' Donuts | 4.64 | |
| Lollapalooza | 4.40 | |
| Daniel Wellington | 4.36 | |
| Dr. Martens | 4.00 | |
| Calvin Klein | 3.82 | |
| Heinz | 3.73 | |
| Michael Kors | 3.56 | |
| Polaroid | 3.55 | |
| Carhartt | 3.40 | |
| Tommy Hilfiger | 3.26 | |
| Beats Electronics | 3.24 | |
| Busch | 3.19 | |
| Opel | 3.17 | |
| Pull&Bear | 3.07 | |
| ASOS | 2.99 | |
| Leica | 2.98 | |
| Ray-Ban | 2.97 | |
| Vans | 2.96 | |
| Red Bull | 2.90 | |
| Tinder | 2.80 | |
| Nike | 2.75 | |
| Audi | 2.73 | |
| Adidas | 2.73 | |
| Stüssy | 2.70 | |
| Urban Outfitters | 2.67 | |
| Mercedes-Benz | 2.66 | |
| Aperol | 2.66 |
Official Profiles
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LoginArtist: Nura
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
