Nubya Garcia
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
87,454
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:51:36 UTC
Genres
Biography
In 2022, Garcia embarked on a successful US tour with Khruangbin, performing at renowned venues like Radio City Music Hall and the Ryman, followed by a headlining tour in the UK and US that included appearances at major festivals such as Glastonbury and Newport Jazz. Embracing a diverse range of influences and experiences, Garcia continues to captivate audiences with her boundary-pushing approach to music.
Nubya Garcia reliably reaches 25-34 & 18-24 audiences in UNITED STATES, UNITED KINGDOM, BRAZIL. The base is heavily male (74%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (5,078 avg views per post); Instagram layers on depth and replies. The audience sits near Mixcloud, MOOG, Akai, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 87,454 · Engagements 877 · Rate 1.0% Posts 332 · Views 6,093 · Avg Likes 870 · Avg Comments 21 · Avg Views 6,093 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 25% 35-44: 18% 45-64: 13% |
Largest: 25-34 (41%); next: 18-24 (25%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
UNITED STATES (22%) UNITED KINGDOM (12%) BRAZIL (8%) ITALY (5%) JAPAN (5%) |
Top regions: UNITED STATES (22%), UNITED KINGDOM (12%), BRAZIL (8%) |
| Platform Engagement | Instagram: 761 avg likes/post · Tiktok: 1,015 avg views/post · Youtube: 5,078 avg views/post | Best reach: Youtube 5,078 avg views; best engagement: Instagram 761 avg likes |
Top Brand Affinities
Mixcloud
MOOG
Akai
Ableton
Akg
Tate Modern
Pro Tools
Amazon Music
Beats Electronics
Sennheiser
SoundCloud
Vauxhall
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 101.56 | |
| MOOG | 52.41 | |
| Akai | 36.44 | |
| Ableton | 35.42 | |
| Akg | 25.59 | |
| Tate Modern | 18.09 | |
| Pro Tools | 17.03 | |
| Amazon Music | 11.95 | |
| Beats Electronics | 11.57 | |
| Sennheiser | 10.96 | |
| SoundCloud | 9.97 | |
| Vauxhall | 8.78 | |
| Spotify Music | 8.62 | |
| Atmos | 6.99 | |
| Pioneer | 6.88 | |
| BBC | 6.25 | |
| Kodak | 5.25 | |
| Kickstarter | 4.43 | |
| Carhartt | 3.77 | |
| Fujifilm | 3.50 | |
| Leica | 3.41 | |
| Olympus | 3.27 | |
| Campari | 3.26 | |
| Guinness | 3.24 | |
| ASOS | 3.11 | |
| Paramount Pictures | 3.05 | |
| Dr. Martens | 3.03 | |
| Yamaha | 3.01 | |
| NBC | 2.89 | |
| Showtime | 2.81 | |
| Hennessy | 2.79 | |
| Warner Bros | 2.75 | |
| Stüssy | 2.71 | |
| Lollapalooza | 2.61 | |
| Philips | 2.58 | |
| Pixar | 2.55 | |
| musical.ly | 2.55 | |
| Coachella | 2.53 | |
| Polaroid | 2.52 | |
| Airbnb | 2.36 | |
| Aperol | 2.06 | |
| Cafecito | 2.00 | |
| Sunnies Studios | 1.98 | |
| Skoda | 1.79 | |
| Fenty beauty | 1.78 | |
| Tinder | 1.76 | |
| New Balance | 1.70 | |
| Sneakerhead | 1.70 | |
| Lush | 1.69 | |
| Amazon | 1.60 |
Official Profiles
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LoginArtist: Nubya Garcia
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Top 10 Songs Played Today
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Total Streams (2025-09-28)
Total: 159,194
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
146,199 | 91.84% |
| [+] |
Audiomack |
10,098 | 6.34% |
| [+] |
Pandora |
2,011 | 1.26% |
| [+] |
Yandex |
886 | 0.56% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-14 03:00 UTC | Nubya Garcia, Somi | Chicago Symphony Center | Chicago, United States | |
| 2026-03-14 03:00 UTC | Nubya Garcia, Somi | Orchestra Hall, Symphony Center | Chicago, United States | — |
