Nubiyan Twist

Nubiyan Twist — r&b, funk & soul artist from GB.

British band Nubiyan Twist, led by Tom Excell and Aziza Jaye, venture into new musical territory with their dynamic fourth album 'Find Your Flame' (May 3,…

Influence: 53.03% Fanbase: 25.92% Trending: 66.59% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 102.72% • Very Strong

As of 2025-09-14

32,463

Social Media Followers

As of 2025-09-14

00:00:00

Hours Airplay

2025-12-07 18:15:41 UTC

Genres

r&b, funk & soulindie soulsouljazz & standardsindie jazzuk contemporary jazzjazzjazz fusion

Biography

British band Nubiyan Twist, led by Tom Excell and Aziza Jaye, venture into new musical territory with their dynamic fourth album 'Find Your Flame' (May 3, 2024). Across 12 tracks, the group skillfully blends global grooves, soul, and jazz with electronic elements, horn-led melodies, and spontaneous improvisation. This release showcases a significant progression for the ensemble, spotlighting Sheffield vocalist Aziza Jaye and infusing their sound with Patois and RnB influences.

Notable collaborations with music icons Nile Rodgers and Seun Kuti add further depth to the album, with their disco and afrobeat expertise shining on tracks like 'Lights Out' and 'Carry Me'. Rising from their inception at Leeds College of Music in 2011, Nubiyan Twist has solidified their position as a prominent force in the UK music scene. With a reputation for their eclectic style and powerful sound, the nine-piece band's earlier albums, including their self-titled debut in 2015 and the acclaimed 'Jungle Run' in 2019, have paved the way for their latest release, 'Freedom Fables', which garnered significant attention on BBC 6 Music and BBC Radio 2. Their infectious grooves and tight musicianship continue to captivate audiences, further establishing their place in the music landscape.

Top Brand Affinities

Report Date: 2025-09-14

Nubiyan Twist connects with 25-34 & 18-24 audiences and shows durable traction across UNITED KINGDOM, FRANCE, UNITED STATES. With a heavily male (74%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 3,188 avg views per post; Instagram adds dependable engagement depth. Overlap with Mixcloud, MOOG, Ableton highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Nubiyan Twist moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nubiyan Twist score 1.04% — Moderate bucket.

Brand: MixcloudBrand: MOOGBrand: Ableton

Followers:32,463

Engagements:337

Rate:1.0%

Posts:897

Avg Likes:325

Avg Comments:17

Avg Views:3,487

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 32,463 · Engagements 337 · Rate 1.0% Posts 897 · Views 3,487 · Avg Likes 325 · Avg Comments 17 · Avg Views 3,487	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 31% 35-44: 13% 45-64: 8%	Largest: 25-34 (44%); next: 18-24 (31%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	UNITED KINGDOM (23%) FRANCE (10%) UNITED STATES (8%) BRAZIL (6%) SPAIN (5%)	Top regions: UNITED KINGDOM (23%), FRANCE (10%), UNITED STATES (8%)
Platform Engagement	Instagram: 211 avg likes/post · Tiktok: 299 avg views/post · Youtube: 3,188 avg views/post	Best reach: Youtube 3,188 avg views; best engagement: Instagram 211 avg likes

Top Brand Affinities

Mixcloud

Score: 102.72

MOOG

Score: 64.18

Ableton

Score: 35.00

Akai

Score: 30.68

Ampeg

Score: 27.07

Akg

Score: 24.47

Tate Modern

Score: 15.20

Pro Tools

Score: 14.53

Sennheiser

Score: 12.37

Amazon Music

Score: 11.98

Beats Electronics

Score: 11.02

Pioneer

Score: 10.98

Brand	Category	Score
Mixcloud		102.72
MOOG		64.18
Ableton		35.00
Akai		30.68
Ampeg		27.07
Akg		24.47
Tate Modern		15.20
Pro Tools		14.53
Sennheiser		12.37
Amazon Music		11.98
Beats Electronics		11.02
Pioneer		10.98
Vauxhall		10.74
Spotify Music		9.20
SoundCloud		9.00
BBC		8.91
Selfridges		6.12
Guinness		4.78
Kickstarter		4.56
NBC		4.24
MTV		3.92
Dr. Martens		3.89
Carhartt		3.72
Showtime		3.67
Leica		3.63
Tesco		3.59
Kodak		3.15
Aperol		3.09
Fujifilm		3.02
Emporium		2.97
Warner Bros		2.84
Urban Outfitters		2.76
Tomorrowland		2.63
Polaroid		2.59
Tinder		2.57
Hennessy		2.45
Yamaha		2.36
Lush		2.35
Lollapalooza		2.34
Topshop		2.26
Philips		2.20
ASOS		2.16
Airbnb		2.12
Sunnies Studios		2.08
Coachella		2.08
Paramount Pictures		2.04
musical.ly		1.86
A Game of Tones		1.70
Versace		1.59
Sneakerhead		1.40