NU'EST

NU'EST — pop artist from KR.

NU’EST, an urban electro band, derived their name from the concept of creating music with a new style. Debuting in 2012, they quickly rose to prominence as a…

Influence: 58.40% Fanbase: 55.45% Trending: 59.87% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Innisfree • 7.70% • Very Strong

As of 2025-09-08

3,021,191

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:54:49 UTC

Genres

popk-popk-pop boy grouppopasian pop

Biography

NU’EST, an urban electro band, derived their name from the concept of creating music with a new style. Debuting in 2012, they quickly rose to prominence as a leading boy band in the Korean Wave with their distinct style and looks. In 2016, NU’EST showcased a unique blend of music, performances, and visuals, adopting a funky persona as ‘Cartoondols’. Members JR, BAEKHO, MINHYUN, and REN further solidified their popularity through Mnet’s ‘Produce 101 Season 2’ in 2017, reigniting interest in their 2013 hit song ‘Hello’.

Top Brand Affinities

Report Date: 2025-09-08

NU'EST reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, INDONESIA, THAILAND. The demographic tilt is heavily female (78%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 487,800 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Innisfree, Elle Magazine, Selfiegram suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist NU'EST score 3.69% — Very Strong bucket.

Brand: InnisfreeBrand: Elle MagazineBrand: Selfiegram

Followers:3,021,191

Engagements:111,443

Rate:3.7%

Posts:1,424

Avg Likes:108,392

Avg Comments:1,768

Avg Views:533,581

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,021,191 · Engagements 111,443 · Rate 3.7% Posts 1,424 · Views 533,581 · Avg Likes 108,392 · Avg Comments 1,768 · Avg Views 533,581	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 67% 25-34: 18% 13-17: 13% 35-44: 2%	Largest: 18-24 (67%); next: 25-34 (18%)
Gender Split	Female: 78% Male: 22% Non-binary/Other: 0%	Skews female (78%)
Top Countries	UNITED STATES (12%) INDONESIA (9%) THAILAND (8%) BRAZIL (7%) PHILIPPINES (7%)	Top regions: UNITED STATES (12%), INDONESIA (9%), THAILAND (8%)
Platform Engagement	Instagram: 52,301 avg likes/post · Tiktok: 487,800 avg views/post · Youtube: 45,781 avg views/post	Best reach: Tiktok 487,800 avg views; best engagement: Instagram 52,301 avg likes

Top Brand Affinities

Innisfree

Score: 7.70

Elle Magazine

Score: 4.98

Selfiegram

Score: 4.36

Cartoon Network

Score: 3.51

Petronas

Score: 2.75

Tiffany

Score: 2.68

Lollapalooza

Score: 2.56

Faber-Castell

Score: 2.53

League of Legends

Score: 2.14

Snoopy And The Peanuts Gang

Score: 2.02

Polaroid

Score: 1.97

Vogue

Score: 1.97

Brand	Category	Score
Innisfree		7.70
Elle Magazine		4.98
Selfiegram		4.36
Cartoon Network		3.51
Petronas		2.75
Tiffany		2.68
Lollapalooza		2.56
Faber-Castell		2.53
League of Legends		2.14
Snoopy And The Peanuts Gang		2.02
Polaroid		1.97
Vogue		1.97
Fendi		1.92
New Balance		1.87
Transformers		1.72
UNIQLO		1.60
Universal		1.48
Tiffany & Co		1.44
Pokemon		1.36
Starbucks		1.33
Huawei		1.24
Fujifilm		1.21
Guess		1.10
Coachella		1.09
Pokemon Go		1.09
Puma		1.03
Walt Disney		1.03
McDonald's		0.99
Yves Saint Laurent		0.97
OREO		0.93
IKEA		0.90
SheInside		0.89
musical.ly		0.80
Marvel Entertainment		0.77
The Olympic Games		0.76
Netflix		0.75
Samsung Group		0.74
Gucci		0.74
Nintendo		0.74
Converse		0.73
H&M		0.69
Louis Vuitton		0.67
Lego		0.65
Christian Dior		0.64
Coca-Cola		0.62
Chanel		0.59
MAC Cosmetics		0.57
Marvel		0.56
Prada		0.56
PlayStation		0.52