Nova Twins

Nova Twins — alternative artist from GB.

Nova Twins have emerged as a groundbreaking force in modern music, rewriting the rules of rock with their electrifying live performances and singular sound.…

Influence: 54.26% Fanbase: 30.38% Trending: 66.19% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 63.45% • Very Strong

As of 2025-09-08

276,740

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:46:08 UTC

Genres

alternativealternative

Biography

Nova Twins have emerged as a groundbreaking force in modern music, rewriting the rules of rock with their electrifying live performances and singular sound. The duo's trailblazing achievements include being the first black rock band to receive a Mercury Music Prize nomination in 2022, setting a new standard for diversity in the industry. Renowned for their real instrumentation and inventive vocal approach, Nova Twins have captivated audiences worldwide and are now gearing up for the release of their highly anticipated third album, "Parasites & Butterflies," on August 29th. With this upcoming release, South and Love are poised to push boundaries even further, showcasing their genre-defying sound at new and exhilarating heights.

Top Brand Affinities

Report Date: 2025-09-08

Nova Twins reaches 18-24 & 25-34 audiences concentrated in UNITED STATES, UNITED KINGDOM, BRAZIL. The demographic tilt is heavily male (58%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 3,766 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Impericon, Ampeg, Live Nation suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nova Twins score 1.15% — Moderate bucket.

Brand: ImpericonBrand: AmpegBrand: Live Nation

Followers:276,740

Engagements:3,194

Rate:1.2%

Posts:1,577

Avg Likes:3,154

Avg Comments:61

Avg Views:7,497

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 276,740 · Engagements 3,194 · Rate 1.2% Posts 1,577 · Views 7,497 · Avg Likes 3,154 · Avg Comments 61 · Avg Views 7,497	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 35% 35-44: 11% 45-64: 6%	Largest: 18-24 (43%); next: 25-34 (35%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	UNITED STATES (29%) UNITED KINGDOM (19%) BRAZIL (8%) FRANCE (7%) GERMANY (3%)	Top regions: UNITED STATES (29%), UNITED KINGDOM (19%), BRAZIL (8%)
Platform Engagement	Instagram: 2,552 avg likes/post · Tiktok: 3,766 avg views/post · Youtube: 3,731 avg views/post	Best reach: Tiktok 3,766 avg views; best engagement: Instagram 2,552 avg likes

Top Brand Affinities

Impericon

Score: 63.45

Ampeg

Score: 34.13

Live Nation

Score: 21.22

MOOG

Score: 16.14

Mixcloud

Score: 15.18

Dr. Martens

Score: 14.77

Beauty Bay

Score: 13.66

Amazon Music

Score: 12.88

Depop

Score: 12.86

Accor Hotels

Score: 12.56

Fred Perry

Score: 10.72

Sennheiser

Score: 10.17

Brand	Category	Score
Impericon		63.45
Ampeg		34.13
Live Nation		21.22
MOOG		16.14
Mixcloud		15.18
Dr. Martens		14.77
Beauty Bay		13.66
Amazon Music		12.88
Depop		12.86
Accor Hotels		12.56
Fred Perry		10.72
Sennheiser		10.17
Vivienne Westwood		10.14
Ableton		9.82
Hot Topic		8.24
MISSGUIDED		8.21
Pro Tools		7.99
Lime Crime		7.49
boohoo		7.14
Vauxhall		6.97
Tate Modern		6.74
Spotify Music		6.73
BBC		6.06
ASOS		5.71
Showtime		5.16
SoundCloud		4.93
Tesco		4.72
Kickstarter		4.72
Polaroid		4.65
Sega		4.43
Columbia Pictures		4.28
The Witcher		4.17
Fallout		4.17
Lollapalooza		3.98
Bethesda Softworks		3.90
Fenty beauty		3.84
Urban Outfitters		3.70
Final Fantasy		3.69
Kodak		3.62
MTV		3.59
Lush		3.56
Cartoon Network		3.50
Topshop		3.50
NBC		3.21
Monster Beverage		3.04
Coachella		3.01
Gundam		2.83
AMC		2.80
Vans		2.76
Beats Electronics		2.76