Nova Rockafeller

Nova Rockafeller — alternative artist from US.

Deeply committed to rejecting traditional record label practices and asserting independence

Influence: 53.11% Fanbase: 26.31% Trending: 66.52% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Dr Pepper • 10.72% • Very Strong

As of 2025-09-09

208,688

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:05:57 UTC

Genres

alternativealternative

Biography

Deeply committed to rejecting traditional record label practices and asserting independence

Top Brand Affinities

Report Date: 2025-09-09

Nova Rockafeller resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, CANADA, UNITED KINGDOM. The demographic is male-leaning (53%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 131,318 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Dr Pepper, Borderlands, GameStop maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nova Rockafeller score 1.88% — Moderate bucket.

Brand: Dr PepperBrand: BorderlandsBrand: GameStop

Followers:208,688

Engagements:3,933

Rate:1.9%

Posts:3,151

Avg Likes:3,845

Avg Comments:202

Avg Views:131,318

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 208,688 · Engagements 3,933 · Rate 1.9% Posts 3,151 · Views 131,318 · Avg Likes 3,845 · Avg Comments 202 · Avg Views 131,318	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 33% 35-44: 12% 13-17: 5%	Largest: 18-24 (46%); next: 25-34 (33%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	UNITED STATES (51%) CANADA (14%) UNITED KINGDOM (8%) POLAND (4%) GERMANY (2%)	Top regions: UNITED STATES (51%), CANADA (14%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 2,141 avg likes/post · Youtube: 131,318 avg views/post	Best reach: Youtube 131,318 avg views; best engagement: Instagram 2,141 avg likes

Top Brand Affinities

Dr Pepper

Score: 10.72

Borderlands

Score: 8.68

GameStop

Score: 7.91

Bud Light

Score: 7.61

Pro Tools

Score: 7.44

Taco Bell

Score: 7.24

Hot Topic

Score: 7.01

Vapelyfe

Score: 6.58

Rockstar Games

Score: 6.38

FOX

Score: 6.37

MamaBear

Score: 6.14

GMC

Score: 5.86

Brand	Category	Score
Dr Pepper		10.72
Borderlands		8.68
GameStop		7.91
Bud Light		7.61
Pro Tools		7.44
Taco Bell		7.24
Hot Topic		7.01
Vapelyfe		6.58
Rockstar Games		6.38
FOX		6.37
MamaBear		6.14
GMC		5.86
Monster Beverage		5.40
Jameson		5.33
Fallout		4.57
Comedy Central		4.49
Dodge		4.47
The Home Depot		4.47
Mortal Kombat		4.43
Walmart		4.40
SoundCloud		4.27
NHL		4.24
Hot Wheels		4.23
Margaritaville		4.19
Final Fantasy		3.99
Jeep		3.99
Columbia Pictures		3.99
Carhartt		3.99
eBay		3.89
WWE		3.85
Harley-Davidson		3.82
Dunkin' Donuts		3.75
Coors		3.61
MTV		3.40
Acura		3.29
Busch		3.18
Showtime		3.13
Cadillac		3.12
NBC		3.09
Chevrolet		3.08
Xbox		3.03
Beats Electronics		2.90
Call of Duty		2.89
Nickelodeon		2.89
Under Armour		2.89
Spotify Music		2.85
Activision Blizzard		2.80
McDonald's		2.78
Ubisoft		2.76
Ford		2.75