Nouvelle Vague
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
80,663
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 19:51:45 UTC
Genres
Biography
Nouvelle Vague cuts through with 25-34 & 18-24 audiences and consistency across FRANCE, UNITED STATES, GREECE. A male-leaning (54%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 6,155 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with MOOG, Tate Modern, Jean Paul Gaultier, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 80,663 · Engagements 127 · Rate 0.2% Posts 1,528 · Views 6,155 · Avg Likes 121 · Avg Comments 6 · Avg Views 6,155 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 38% 18-24: 28% 35-44: 20% 45-64: 11% |
Largest: 25-34 (38%); next: 18-24 (28%) |
| Gender Split |
Female: 46% Male: 54% Non-binary/Other: 0% |
Skews male (54%) |
| Top Countries |
FRANCE (23%) UNITED STATES (8%) GREECE (5%) ITALY (4%) UNITED KINGDOM (4%) |
Top regions: FRANCE (23%), UNITED STATES (8%), GREECE (5%) |
| Platform Engagement | Instagram: 82 avg likes/post · Youtube: 6,155 avg views/post | Best reach: Youtube 6,155 avg views; best engagement: Instagram 82 avg likes |
Top Brand Affinities
MOOG
Tate Modern
Jean Paul Gaultier
Mixcloud
Galeries Lafayette
Accor Hotels
PLAYMOBIL
Leica
Marriott
KARL LAGERFELD
Vivienne Westwood
Garnier
| Brand | Category | Score |
|---|---|---|
| MOOG | 14.36 | |
| Tate Modern | 13.43 | |
| Jean Paul Gaultier | 12.03 | |
| Mixcloud | 11.55 | |
| Galeries Lafayette | 11.18 | |
| Accor Hotels | 10.00 | |
| PLAYMOBIL | 6.69 | |
| Leica | 6.09 | |
| Marriott | 5.83 | |
| KARL LAGERFELD | 5.71 | |
| Vivienne Westwood | 5.54 | |
| Garnier | 5.01 | |
| Vodafone | 4.54 | |
| Campari | 4.42 | |
| Ableton | 4.37 | |
| Pantone Inc | 4.33 | |
| Aperol | 4.23 | |
| Martini | 4.09 | |
| Kodak | 3.97 | |
| Polaroid | 3.77 | |
| Warner Bros | 3.69 | |
| Oculus | 3.54 | |
| Citroen | 3.40 | |
| Summit Entertainment | 3.29 | |
| Yves Saint Laurent | 3.15 | |
| Dr. Martens | 3.02 | |
| Olympus | 2.99 | |
| Spotify Music | 2.94 | |
| Christian Louboutin | 2.92 | |
| Columbia Pictures | 2.90 | |
| Fujifilm | 2.86 | |
| NBC | 2.82 | |
| Montblanc | 2.79 | |
| Fiat | 2.64 | |
| Lego | 2.57 | |
| Airbnb | 2.40 | |
| TOM FORD | 2.30 | |
| Dolce & Gabbana | 2.26 | |
| Lollapalooza | 2.22 | |
| Cartier | 2.21 | |
| HBO | 2.20 | |
| Paramount Pictures | 2.18 | |
| Lush | 2.17 | |
| Hermès | 2.15 | |
| Guinness | 2.15 | |
| Showtime | 2.11 | |
| Vogue | 2.09 | |
| A Game of Tones | 2.07 | |
| ASOS | 1.97 | |
| Sunnies Studios | 1.96 |
Official Profiles
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LoginArtist: Nouvelle Vague
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-12 08:00 UTC | Nouvelle Vague | Altigone | Saint-Orens-de-Gameville, France | — |
| 2025-12-13 04:30 UTC | Nouvelle Vague | Altigone | Saint-Orens-de-Gameville, France | |
| 2026-02-14 04:00 UTC | Nouvelle Vague, Mélanie Pain | The Piper | Chelmsford, United Kingdom |
