Nothing But Thieves Brand Affinity ranks highest Dr. Martens at 8.17% . Very Strong. Score DMDB 65.58% | Fanbase 58.20%

Nothing But Thieves — rock artist from GB.

Nothing But Thieves, originating from Southend-on-Sea in Essex, England, is a guitar-based rock band known for their blend of indie artfulness and pop…

Nothing But Thieves

Recognizable

Country: GB | Artist ID: 11e81bc4-044f-c874-a38f-a0369fe50396

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Genres

rockmodern rockrockalternative rockalternativemodern alternative rockalternativealternative pop rockindie rock

Influential: 65.58% Fanbase: 58.20% Trending: 69.27%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Dr. Martens • 8.17% • Very Strong

As of 2025-09-09

1,162,485

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.58% | Fanbase 58.20% | Trending 69.27% | CAREER STAGE: MAINSTREAM

Biography

Nothing But Thieves, originating from Southend-on-Sea in Essex, England, is a guitar-based rock band known for their blend of indie artfulness and pop sensibility. Since their formation in 2012, the band has released successful albums including Nothing But Thieves (2015), Broken Machine (2017), Moral Panic (2020), and Dead Club City (2023), which topped the U.K. Albums Chart.

Comprising singer Conor Mason, guitarists Joe Langridge-Brown and Dominic Craik, bassist Philip Blake, and drummer James Price, Nothing But Thieves gained early recognition with EPs like If You Don't Believe, It Can't Hurt You (2013) and Graveyard Whistling (2014). Their self-titled debut album in 2015 produced hits like "Trip Switch," which reached number one on the Billboard Alternative Songs chart. The band's success continued with subsequent releases, including the EP Moral Panic II (2021) and contributions to projects like the video game Gran Turismo 7 with the track "Life's Coming in Slow."

Report Date: 2025-09-09

Nothing But Thieves indexes high with fans in the 18-24 range in UNITED STATES, UNITED KINGDOM, BRAZIL. The skew is female-leaning (50%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 17,150 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Dr. Martens, Efteling, Tate Modern, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Nothing But Thieves when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nothing But Thieves score 1.10% — Moderate bucket.

Brand: Dr. MartensBrand: EftelingBrand: Tate Modern

Followers:1,162,485

Engagements:12,836

Rate:1.1%

Posts:1,340

Avg Likes:12,629

Avg Comments:212

Avg Views:24,292

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,162,485 · Engagements 12,836 · Rate 1.1% Posts 1,340 · Views 24,292 · Avg Likes 12,629 · Avg Comments 212 · Avg Views 24,292	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 29% 13-17: 8% 35-44: 7%	Largest: 18-24 (54%); next: 25-34 (29%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews female (50%)
Top Countries	UNITED STATES (15%) UNITED KINGDOM (9%) BRAZIL (9%) MEXICO (5%) RUSSIA (4%)	Top regions: UNITED STATES (15%), UNITED KINGDOM (9%), BRAZIL (9%)
Platform Engagement	Instagram: 9,452 avg likes/post · Tiktok: 17,150 avg views/post · Youtube: 7,142 avg views/post	Best reach: Tiktok 17,150 avg views; best engagement: Instagram 9,452 avg likes

Top Brand Affinities

Dr. Martens

Score: 8.17

Efteling

Score: 7.39

Tate Modern

Score: 7.34

Lollapalooza

Score: 7.16

Showtime

Score: 3.78

Lush

Score: 3.69

Urban Outfitters

Score: 3.69

Pull&Bear

Score: 3.59

BBC

Score: 3.51

Polaroid

Score: 3.44

Spotify Music

Score: 3.39

The Witcher

Score: 3.33

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Top Brand Affinities

Brand	Category	Score
Dr. Martens		8.17
Efteling		7.39
Tate Modern		7.34
Lollapalooza		7.16
Showtime		3.78
Lush		3.69
Urban Outfitters		3.69
Pull&Bear		3.59
BBC		3.51
Polaroid		3.44
Spotify Music		3.39
The Witcher		3.33
Summit Entertainment		3.15
Vans		3.13
Guinness		3.09
Primark		2.82
Tesco		2.76
Topshop		2.75
Kodak		2.65
MTV		2.52
HBO		2.48
Aperol		2.40
ASOS		2.26
Star Wars		2.24
AMC		2.24
Tomorrowland		2.22
Converse		2.17
SoundCloud		2.10
Jack Daniels		1.97
Coachella		1.91
NYX Cosmetics		1.90
Sunnies Studios		1.83
Budweiser		1.82
Lego		1.77
Urban Decay Cosmetics		1.72
Fujifilm		1.60
Sony		1.56
Warner Bros		1.56
Pepsi		1.55
Chrysler		1.54
CBS Television Studios		1.52
CBS		1.50
Bellagio		1.50
Marvel Entertainment		1.48
Airbnb		1.46
IKEA		1.44
H&M		1.43
Pokemon Go		1.40
Nintendo		1.39
Pixar		1.37