NOTD

NOTD — pop artist from SE.

Since their debut in 2017, NOTD has amassed over 3 billion streams, gaining recognition for remixing artists like Shawn Mendes, Ed Sheeran, and Demi Lovato.…

Influence: 60.68% Fanbase: 43.52% Trending: 69.26% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 25.95% • Very Strong

As of 2025-09-09

372,445

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 18:13:56 UTC

Genres

popdance poppoppost-teen popalternativealt zelectronictropical houseelectropopedmelectro housepop dancepop edmelectronicdance

Biography

Since their debut in 2017, NOTD has amassed over 3 billion streams, gaining recognition for remixing artists like Shawn Mendes, Ed Sheeran, and Demi Lovato. Their original hits, such as "So Close" and "I Wanna Know," have landed on U.S. Pop Radio charts and topped the US Dance Radio in 2019. Nominated for an iHeartMusic award in 2020, they released their debut EP "NOTED...EP" in 2022, collaborating with artists like The Band CAMINO and Quinn XCII. NOTD embarked on their first U.S. headline tour, selling out venues and releasing new singles in 2023, currently touring with Two Friends and The Chainsmokers across notable venues in the U.S. including Red Rocks and LA Historic Park.

Top Brand Affinities

Report Date: 2025-09-09

NOTD speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, INDIA, INDONESIA. Composition is female-leaning (51%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (20,400 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Warner Music, Tele2, Ableton, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist NOTD score 0.79% — Low bucket.

Brand: Warner MusicBrand: Tele2Brand: Ableton

Followers:372,445

Engagements:2,945

Rate:0.8%

Posts:1,451

Avg Likes:2,755

Avg Comments:49

Avg Views:22,321

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 372,445 · Engagements 2,945 · Rate 0.8% Posts 1,451 · Views 22,321 · Avg Likes 2,755 · Avg Comments 49 · Avg Views 22,321	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 25% 13-17: 10% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (25%)
Gender Split	Female: 51% Male: 49% Non-binary/Other: 0%	Skews female (51%)
Top Countries	UNITED STATES (16%) INDIA (10%) INDONESIA (9%) BRAZIL (5%) PHILIPPINES (5%)	Top regions: UNITED STATES (16%), INDIA (10%), INDONESIA (9%)
Platform Engagement	Instagram: 1,478 avg likes/post · Tiktok: 20,400 avg views/post · Youtube: 1,921 avg views/post	Best reach: Tiktok 20,400 avg views; best engagement: Instagram 1,478 avg likes

Top Brand Affinities

Warner Music

Score: 25.95

Tele2

Score: 18.56

Ableton

Score: 18.20

Ericsson

Score: 16.06

Pioneer

Score: 15.89

Trancefamily

Score: 15.56

Mixcloud

Score: 13.18

iHeartRadio Music Awards

Score: 12.80

Amazon Music

Score: 11.37

Akai

Score: 10.80

Tomorrowland

Score: 10.75

GENTLE MONSTER

Score: 10.59

Brand	Category	Score
Warner Music		25.95
Tele2		18.56
Ableton		18.20
Ericsson		16.06
Pioneer		15.89
Trancefamily		15.56
Mixcloud		13.18
iHeartRadio Music Awards		12.80
Amazon Music		11.37
Akai		10.80
Tomorrowland		10.75
GENTLE MONSTER		10.59
Pro Tools		9.81
Brandy Melville		9.17
SoundCloud		8.48
Lollapalooza		7.42
Spotify Music		7.15
Atmos		7.02
Coachella		6.19
Coach		5.75
American Eagle		5.69
MTV		4.93
Beats Electronics		4.82
Steve Madden		4.67
Shake Shack		4.38
Gillette		4.05
NBC		3.99
Taco Bell		3.97
Abercrombie & Fitch		3.83
Stüssy		3.76
Verizon		3.63
The North Face		3.20
Costco		3.00
Urban Outfitters		3.00
GAP		2.99
New Balance		2.75
Monster Beverage		2.68
Forever 21		2.64
Carhartt		2.62
Lululemon Athletica		2.60
Dr. Martens		2.57
Showtime		2.52
Snoopy And The Peanuts Gang		2.51
TOM FORD		2.48
musical.ly		2.46
H&M		2.43
Tinder		2.42
shein		2.37
Armani		2.29
ASOS		2.28