Notaker

Notaker

Country: US | Gender: male

Influence: 50.61% Fanbase: 21.15% Trending: 65.34% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Phase One • 69.65% • Very Strong

As of 2025-09-09

11,232

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:05:48 UTC

Genres

electroniccomplextroedmelectro housefuture bassgaming edmdanceelectronictech houseother electronic music

Biography

Notaker, the moniker of St. Louis-based producer David Nothaker, is known for his distinctive blend of dance music that showcases intricate sound design and rich storytelling. His immersive compositions have garnered over 100 million streams and earned praise from industry heavyweights like Above & Beyond, Deadmau5, and Seven Lions, establishing him as a formidable presence in the progressive music scene. DJ Mag hails Notaker as a top player in the hyper-melodic realm of progressive music, solidifying his reputation as a force to be reckoned with.

Notaker Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Notaker stands out with 25-34 & 18-24 audiences across UNITED STATES, CANADA, UNITED KINGDOM. The profile is heavily male (83%), and content lands hardest on Instagram, where posts average 122 avg likes per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Phase One, Trancefamily, iHeartRaves, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Notaker a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Notaker score 1.09%Moderate bucket.
Brand: Phase OneBrand: TrancefamilyBrand: iHeartRaves
Followers:11,232
Engagements:122
Rate:1.1%
Posts:640
Views:0
Avg Likes:122
Avg Comments:8
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 11,232 · Engagements 122 · Rate 1.1%
Posts 640 · Views 0 · Avg Likes 122 · Avg Comments 8 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 42%
18-24: 41%
35-44: 10%
13-17: 4%
Largest: 25-34 (42%); next: 18-24 (41%)
Gender Split Female: 17%
Male: 83%
Non-binary/Other: 0%
Skews male (83%)
Top Countries UNITED STATES (48%)
CANADA (5%)
UNITED KINGDOM (3%)
MEXICO (3%)
INDIA (3%)
Top regions: UNITED STATES (48%), CANADA (5%), UNITED KINGDOM (3%)
Platform Engagement Instagram: 122 avg likes/post best engagement: Instagram 122 avg likes

Top Brand Affinities

Phase One
Score: 69.65
Trancefamily
Score: 69.22
iHeartRaves
Score: 58.85
Ableton
Score: 57.95
Launchpad
Score: 44.87
Mixcloud
Score: 41.73
Pioneer
Score: 28.83
MOOG
Score: 27.71
Akai
Score: 21.62
Live Nation
Score: 21.30
SoundCloud
Score: 20.23
Tomorrowland
Score: 15.26
Brand Category Score
Phase One 69.65
Trancefamily 69.22
iHeartRaves 58.85
Ableton 57.95
Launchpad 44.87
Mixcloud 41.73
Pioneer 28.83
MOOG 27.71
Akai 21.62
Live Nation 21.30
SoundCloud 20.23
Tomorrowland 15.26
Pro Tools 10.51
RAZER 10.35
Sennheiser 9.83
Square Enix 9.01
Amazon Music 8.53
Beats Electronics 7.50
Spotify Music 7.01
Sega 6.04
Ubisoft 5.85
Fallout 5.75
Final Fantasy 5.55
Need for Speed 5.41
Capcom 5.41
ASUS 5.31
Nvidia 5.29
Lollapalooza 4.92
Rockstar Games 4.81
Activision Blizzard 4.64
Dota 2 4.58
Busch 4.46
Counter-Strike 4.23
Nintendo 4.08
Coachella 4.03
iHeartRadio Music Awards 3.98
Mortal Kombat 3.82
League of Legends 3.78
Bethesda Softworks 3.69
Monster Beverage 3.55
Taco Bell 3.55
Xbox 3.38
Adobe 3.25
Call of Duty 3.07
McLaren 2.98
The Witcher 2.96
Nickelodeon 2.81
Gundam 2.80
NHL 2.72
Pokemon Go 2.67

Official Profiles

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Artist: Notaker

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Total Streams

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