Not3s

Not3s — hip-hop & rap artist from GB.

Not3s, a breakout star from North Hackney, London, has been a trailblazer in the Afroswing genre, blending Nigerian heritage with bass-heavy rhythms to create…

Influence: 57.33% Fanbase: 43.31% Trending: 64.34% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 28.75% • Very Strong

As of 2025-09-08

640,948

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:53:46 UTC

Genres

hip-hop & raphip-hop/rapafroswinguk hip hopgrimecontemporary hip hophip hop

Biography

Not3s, a breakout star from North Hackney, London, has been a trailblazer in the Afroswing genre, blending Nigerian heritage with bass-heavy rhythms to create modern classics like Addison Lee and My Lover. While many of his peers have faded, Not3s continues to shine, collaborating with a range of artists from UK chart-toppers to global afrobeats icons like Wizkid. Now at 25, he has evolved artistically, embracing West African music and collaborating with top Nigerian producers and artists like Mayorkun & Odumodublvck to push afrobeats to new heights. His latest singles showcase this fusion of Amapiano, Afrobeats, and Alté styles.

With a refreshed musical vision, Not3s has moved away from major label pop production to focus on his West African roots, making frequent trips to Nigeria and immersing himself in the talent shaping the afrobeats scene. His latest project, "Son of The Soil," features his signature style over beats that draw from various African genres, highlighting his growth as an artist and his commitment to pushing the boundaries of Afroswing music.

Top Brand Affinities

Report Date: 2025-09-08

Not3s keeps 18-24 & 25-34 audiences engaged throughout UNITED KINGDOM, UNITED STATES, KENYA. The composition is heavily male (58%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 1,089 avg views per post, while Youtube maintains continuity between bigger moments. Overlap with Palm Angels, Kurt Geiger, True Religion supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Not3s score 0.01% — Low bucket.

Brand: Palm AngelsBrand: Kurt GeigerBrand: True Religion

Followers:640,948

Engagements:40

Rate:0.0%

Posts:99

Avg Likes:55

Avg Comments:2

Avg Views:1,089

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 640,948 · Engagements 40 · Rate 0.0% Posts 99 · Views 1,089 · Avg Likes 55 · Avg Comments 2 · Avg Views 1,089	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 56% 25-34: 30% 13-17: 9% 35-44: 4%	Largest: 18-24 (56%); next: 25-34 (30%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	UNITED KINGDOM (57%) UNITED STATES (8%) KENYA (3%) SPAIN (3%) PORTUGAL (2%)	Top regions: UNITED KINGDOM (57%), UNITED STATES (8%), KENYA (3%)
Platform Engagement	Instagram: 0 avg likes/post · Youtube: 1,089 avg views/post	Best reach: Youtube 1,089 avg views; best engagement: Youtube 55 avg likes

Top Brand Affinities

Palm Angels

Score: 28.75

Kurt Geiger

Score: 22.79

True Religion

Score: 21.15

Selfridges

Score: 16.33

ITV

Score: 16.30

Vauxhall

Score: 16.22

SUSHISAMBA

Score: 16.15

boohoo

Score: 15.81

River Island

Score: 14.79

Amazon Music

Score: 13.63

Mixcloud

Score: 13.11

MISSGUIDED

Score: 12.61

Brand	Category	Score
Palm Angels		28.75
Kurt Geiger		22.79
True Religion		21.15
Selfridges		16.33
ITV		16.30
Vauxhall		16.22
SUSHISAMBA		16.15
boohoo		15.81
River Island		14.79
Amazon Music		13.63
Mixcloud		13.11
MISSGUIDED		12.61
All Saints		12.21
Pioneer		11.56
Alexander McQueen		10.07
New Era		9.28
Marni		8.24
Vivienne Westwood		7.85
ASOS		7.66
JACQUEMUS		7.43
Pro Tools		7.14
Harrods		6.95
Foot Locker		6.91
Stone Island		6.85
Champion		6.17
Hennessy		6.16
Primark		5.76
Clarks		5.55
BALMAIN		5.31
Moncler		5.27
Dr. Martens		5.26
SoundCloud		5.09
Emporio Armani		5.05
Dsquared		5.04
Tesco		5.02
Ableton		5.02
Stüssy		4.95
Topshop		4.75
Coach		4.26
Fendi		4.24
Dolce & Gabbana		4.02
TOM FORD		3.78
NARS Cosmetics		3.77
MTV		3.74
Fenty beauty		3.64
Beats Electronics		3.64
Carhartt		3.63
KENZO		3.61
Rolls-Royce		3.54
BBC		3.42